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Arguing for a general framework for mass media scholarship [[electronic resource] /] / W. James Potter
| Arguing for a general framework for mass media scholarship [[electronic resource] /] / W. James Potter |
| Autore | Potter W. James |
| Pubbl/distr/stampa | London, : SAGE, 2009 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina |
302.23
302.23072 |
| Soggetto topico |
Mass media - Research - History
Mass media - Research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4129-6471-7
1-4833-2986-0 1-4416-5524-7 1-4522-1589-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Brief Contents; Detailed Contents; Preface; Part I - Introduction; Chapter 1 - Why Do We Need a General Framework?; Chapter 2 - Introduction to the General Framework; Part II - Explaining the Media Organizations Facet; Chapter 3 - Mass Media Organizations Line of Thinking; Chapter 4 - Business Strategies; Chapter 5 - Marketing Strategies; Chapter 6 - Employment Strategies; Part III - Explaining the Media Audiences Facet; Chapter 7 - Media Audience Line of Thinking; Chapter 8 - Audience Cognitive Algorithms; Chapter 9 - Audience: Filtering Media Messages
Chapter 10 - Audience: Meaning MatchingChapter 11 - Audience: Meaning Construction; Part IV - Explaining the Media Messages Facet; Chapter 12 - Media Message Line of Thinking; Chapter 13 - Message Formulas and Conventions-General; Chapter 14 - Message Formulas and Conventions by Genre; Chapter 15 - Critique of Media Message Scholarship; Part V - Explaining the Media Effects Facet; Chapter 16 - Media Effects Line of Thinking; Chapter 17 - Conceptualizing Media Influence and Media Effects; Chapter 18 - Designing Media Effects Studies; Part VI - Conclusion Chapter 19 - Integration of ExplanationsReferences; Author Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910480346603321 |
Potter W. James
|
||
| London, : SAGE, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Arguing for a general framework for mass media scholarship [[electronic resource] /] / W. James Potter
| Arguing for a general framework for mass media scholarship [[electronic resource] /] / W. James Potter |
| Autore | Potter W. James |
| Pubbl/distr/stampa | London, : SAGE, 2009 |
| Descrizione fisica | 1 online resource (xxii, 394 p.) |
| Disciplina | 302.23072 |
| Soggetto topico |
Mass media - Research - History
Mass media - Research - Methodology |
| ISBN |
1-4522-7872-5
1-4129-6471-7 1-4833-2986-0 1-4416-5524-7 1-4522-1589-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Brief Contents; Detailed Contents; Preface; Part I - Introduction; Chapter 1 - Why Do We Need a General Framework?; Chapter 2 - Introduction to the General Framework; Part II - Explaining the Media Organizations Facet; Chapter 3 - Mass Media Organizations Line of Thinking; Chapter 4 - Business Strategies; Chapter 5 - Marketing Strategies; Chapter 6 - Employment Strategies; Part III - Explaining the Media Audiences Facet; Chapter 7 - Media Audience Line of Thinking; Chapter 8 - Audience Cognitive Algorithms; Chapter 9 - Audience: Filtering Media Messages
Chapter 10 - Audience: Meaning MatchingChapter 11 - Audience: Meaning Construction; Part IV - Explaining the Media Messages Facet; Chapter 12 - Media Message Line of Thinking; Chapter 13 - Message Formulas and Conventions-General; Chapter 14 - Message Formulas and Conventions by Genre; Chapter 15 - Critique of Media Message Scholarship; Part V - Explaining the Media Effects Facet; Chapter 16 - Media Effects Line of Thinking; Chapter 17 - Conceptualizing Media Influence and Media Effects; Chapter 18 - Designing Media Effects Studies; Part VI - Conclusion Chapter 19 - Integration of ExplanationsReferences; Author Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910791708503321 |
|
Potter W. James
|
||
| London, : SAGE, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Arguing for a general framework for mass media scholarship / / W. James Potter
| Arguing for a general framework for mass media scholarship / / W. James Potter |
| Autore | Potter W. James |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Los Angeles, : Sage, c2009 |
| Descrizione fisica | 1 online resource (xxii, 394 p.) |
| Disciplina | 302.23072 |
| Soggetto topico |
Mass media - Research - History
Mass media - Research - Methodology |
| ISBN |
1-4522-7872-5
1-4129-6471-7 1-4833-2986-0 1-4416-5524-7 1-4522-1589-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Brief Contents; Detailed Contents; Preface; Part I - Introduction; Chapter 1 - Why Do We Need a General Framework?; Chapter 2 - Introduction to the General Framework; Part II - Explaining the Media Organizations Facet; Chapter 3 - Mass Media Organizations Line of Thinking; Chapter 4 - Business Strategies; Chapter 5 - Marketing Strategies; Chapter 6 - Employment Strategies; Part III - Explaining the Media Audiences Facet; Chapter 7 - Media Audience Line of Thinking; Chapter 8 - Audience Cognitive Algorithms; Chapter 9 - Audience: Filtering Media Messages
Chapter 10 - Audience: Meaning MatchingChapter 11 - Audience: Meaning Construction; Part IV - Explaining the Media Messages Facet; Chapter 12 - Media Message Line of Thinking; Chapter 13 - Message Formulas and Conventions-General; Chapter 14 - Message Formulas and Conventions by Genre; Chapter 15 - Critique of Media Message Scholarship; Part V - Explaining the Media Effects Facet; Chapter 16 - Media Effects Line of Thinking; Chapter 17 - Conceptualizing Media Influence and Media Effects; Chapter 18 - Designing Media Effects Studies; Part VI - Conclusion Chapter 19 - Integration of ExplanationsReferences; Author Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910812970503321 |
|
Potter W. James
|
||
| Los Angeles, : Sage, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
James W. Carey and communication research : reputation at the university's margins / / Jefferson Pooley
| James W. Carey and communication research : reputation at the university's margins / / Jefferson Pooley |
| Autore | Pooley Jefferson |
| Pubbl/distr/stampa | New York, New York : , : Peter Lang, , 2016 |
| Descrizione fisica | 1 online resource (256 pages) |
| Disciplina | 302.23/0721 |
| Altri autori (Persone) | CareyJames W |
| Soggetto topico |
Mass media - Research - History
Communication - Research - History |
| ISBN |
1-4331-0847-X
1-4539-1760-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Thesis drift -- Innis in Urbana -- A cultural approach -- A plea for public life -- The return of the repressed -- Conclusion: reputation at the university's margins. |
| Record Nr. | UNINA-9910136071003321 |
|
Pooley Jefferson
|
||
| New York, New York : , : Peter Lang, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
