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Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken
| Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
| Autore | Bang Tor |
| Pubbl/distr/stampa | Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 |
| Descrizione fisica | 1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
| Soggetto topico |
Marketing - Moral and ethical aspects - Norway
Marketing - Law and legislation Mass media - Marketing Digital communications - Law and legislation Digital communications - Moral and ethical aspects |
| Soggetto non controllato |
media
journalism marketing content marketing |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Record Nr. | UNINA-9910563157903321 |
Bang Tor
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| Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken
| Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
| Pubbl/distr/stampa | Oslo, Norway : , : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication), , 2016 |
| Descrizione fisica | 1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
| Soggetto topico |
Marketing - Moral and ethical aspects - Norway
Marketing - Law and legislation Mass media - Marketing Digital communications - Law and legislation Digital communications - Moral and ethical aspects |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Record Nr. | UNINA-9910156514103321 |
| Oslo, Norway : , : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication), , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Media, markets, and democracy / / C. Edwin Baker [[electronic resource]]
| Media, markets, and democracy / / C. Edwin Baker [[electronic resource]] |
| Autore | Baker C. Edwin |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2002 |
| Descrizione fisica | 1 online resource (xiv, 377 pages) : digital, PDF file(s) |
| Disciplina | 302.23 |
| Collana | Communication, society and politics |
| Soggetto topico |
Mass media - Marketing
Mass media - Political aspects Democracy Freedom of the press |
| ISBN |
1-107-12373-9
1-283-33147-0 9786613331472 1-139-13404-3 1-139-13029-3 0-511-04165-9 0-511-15571-9 0-511-61322-9 0-511-04397-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Preface; PART I Serving Audiences; PART II Serving Citizens; PART III An Illustration: International Trade; Conclusion; Notes; Index |
| Altri titoli varianti | Media, Markets, & Democracy |
| Record Nr. | UNINA-9910450042003321 |
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Baker C. Edwin
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| Cambridge : , : Cambridge University Press, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Media, markets, and democracy / / C. Edwin Baker [[electronic resource]]
| Media, markets, and democracy / / C. Edwin Baker [[electronic resource]] |
| Autore | Baker C. Edwin |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2002 |
| Descrizione fisica | 1 online resource (xiv, 377 pages) : digital, PDF file(s) |
| Disciplina | 302.23 |
| Collana | Communication, society and politics |
| Soggetto topico |
Mass media - Marketing
Mass media - Political aspects Democracy Freedom of the press Mitjans de comunicació de massa Llibertat d'informació Democràcia Propaganda política |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
1-107-12373-9
1-283-33147-0 9786613331472 1-139-13404-3 1-139-13029-3 0-511-04165-9 0-511-15571-9 0-511-61322-9 0-511-04397-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Preface; PART I Serving Audiences; PART II Serving Citizens; PART III An Illustration: International Trade; Conclusion; Notes; Index |
| Altri titoli varianti | Media, Markets, & Democracy |
| Record Nr. | UNINA-9910783057503321 |
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Baker C. Edwin
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| Cambridge : , : Cambridge University Press, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media, markets, and democracy / / C. Edwin Baker [[electronic resource]]
| Media, markets, and democracy / / C. Edwin Baker [[electronic resource]] |
| Autore | Baker C. Edwin |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2002 |
| Descrizione fisica | 1 online resource (xiv, 377 pages) : digital, PDF file(s) |
| Disciplina | 302.23 |
| Collana | Communication, society and politics |
| Soggetto topico |
Mass media - Marketing
Mass media - Political aspects Democracy Freedom of the press Mitjans de comunicació de massa Llibertat d'informació Democràcia Propaganda política |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
1-107-12373-9
1-283-33147-0 9786613331472 1-139-13404-3 1-139-13029-3 0-511-04165-9 0-511-15571-9 0-511-61322-9 0-511-04397-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Preface; PART I Serving Audiences; PART II Serving Citizens; PART III An Illustration: International Trade; Conclusion; Notes; Index |
| Altri titoli varianti | Media, Markets, & Democracy |
| Record Nr. | UNINA-9910819472103321 |
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Baker C. Edwin
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| Cambridge : , : Cambridge University Press, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Screen digest
| Screen digest |
| Pubbl/distr/stampa | London, : Screen Digest Ltd |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Motion picture industry
Television broadcasting Audio-visual materials Mass media - Marketing Données statistiques Industrie cinématographique Mensuels Radiodiffusion Télévision Audiovisuele middelen |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Screendigest
Screen digest global media intelligence Screen digest research bulletin |
| Record Nr. | UNISA-996207889003316 |
| London, : Screen Digest Ltd | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese
| Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910455079703321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese
| Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910780034403321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese
| Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910821600203321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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