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The economics and financing of media companies [[electronic resource] /] / Robert G. Picard
| The economics and financing of media companies [[electronic resource] /] / Robert G. Picard |
| Autore | Picard Robert G |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Fordham University Press, 2011 |
| Descrizione fisica | ix, 274 p. : ill |
| Disciplina | 338.4/730223 |
| Soggetto topico |
Mass media - Economic aspects
Mass media - Finance |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8232-4909-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
| Record Nr. | UNINA-9910463595203321 |
Picard Robert G
|
||
| New York, : Fordham University Press, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economics and financing of media companies [[electronic resource] /] / Robert G. Picard
| The economics and financing of media companies [[electronic resource] /] / Robert G. Picard |
| Autore | Picard Robert G |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Fordham University Press, 2011 |
| Descrizione fisica | ix, 274 p. : ill |
| Disciplina | 338.4/730223 |
| Soggetto topico |
Mass media - Economic aspects
Mass media - Finance |
| ISBN | 0-8232-4909-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
| Record Nr. | UNINA-9910788460603321 |
|
Picard Robert G
|
||
| New York, : Fordham University Press, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economics and financing of media companies / / Robert G. Picard
| The economics and financing of media companies / / Robert G. Picard |
| Autore | Picard Robert G |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Fordham University Press, 2011 |
| Descrizione fisica | ix, 274 p. : ill |
| Disciplina | 338.4/730223 |
| Soggetto topico |
Mass media - Economic aspects
Mass media - Finance |
| ISBN | 0-8232-4909-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
| Record Nr. | UNINA-9910808671903321 |
|
Picard Robert G
|
||
| New York, : Fordham University Press, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European media business & finance
| European media business & finance |
| Pubbl/distr/stampa | Potomac, MD, : Phillips Business Information, Inc |
| Descrizione fisica | 1 online resource |
| Disciplina | 332 |
| Soggetto topico |
Mass media - Europe
Mass media - Europe - Finance Mass media Mass media - Finance |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
European media business and finance
EMB & F |
| Record Nr. | UNISA-996335948903316 |
| Potomac, MD, : Phillips Business Information, Inc | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
