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The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach
| The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach |
| Autore | Gronbach Kenneth W |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2008 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Target marketing - United States
Consumer behavior - United States Marketing research - United States Demography - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-75786-1
9786611757861 0-8144-1017-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
| Record Nr. | UNINA-9910451532603321 |
Gronbach Kenneth W
|
||
| New York, : American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach
| The age curve [[electronic resource] ] : how to profit from the coming demographic storm / / Kenneth W. Gronbach |
| Autore | Gronbach Kenneth W |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2008 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Target marketing - United States
Consumer behavior - United States Marketing research - United States Demography - United States |
| ISBN |
1-281-75786-1
9786611757861 0-8144-1017-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
| Record Nr. | UNINA-9910777481003321 |
|
Gronbach Kenneth W
|
||
| New York, : American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach
| The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach |
| Autore | Gronbach Kenneth W |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2008 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Target marketing - United States
Consumer behavior - United States Marketing research - United States Demography - United States |
| ISBN |
9786611757861
9781281757869 1281757861 9780814410172 0814410170 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
| Record Nr. | UNINA-9910972663403321 |
|
Gronbach Kenneth W
|
||
| New York, : American Management Association, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior
| Consumer behavior |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller Assoc |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8324 |
| Collana |
RKMA market research handbook series
RKMA market research ebook series |
| Soggetto topico |
Consumer behavior - United States
Consumers' preferences - United States Motivation research (Marketing) - United States Marketing research - United States Consumer behavior Consumers' preferences Marketing research Motivation research (Marketing) Consommateurs - Comportement - États-Unis Consommateurs - Préférences - États-Unis Études de motivation (Marketing) - États-Unis Marketing - Recherche - États-Unis |
| Soggetto genere / forma |
Serial publications
Periodicals Statistics Serial publications. Statistics. serials (publications) Statistiques. Publications en série |
| ISSN | 2380-8268 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679097403321 |
| Loganville, GA : , : Richard K. Miller Assoc | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior
| Consumer behavior |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller Assoc |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8324 |
| Collana |
RKMA market research handbook series
RKMA market research ebook series |
| Soggetto topico |
Consumer behavior - United States
Consumers' preferences - United States Motivation research (Marketing) - United States Marketing research - United States Consumer behavior Consumers' preferences Marketing research Motivation research (Marketing) Consommateurs - Comportement - États-Unis Consommateurs - Préférences - États-Unis Études de motivation (Marketing) - États-Unis Marketing - Recherche - États-Unis |
| Soggetto genere / forma |
Serial publications
Periodicals Statistics Serial publications. Statistics. serials (publications) Statistiques. Publications en série |
| ISSN | 2380-8268 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996214907003316 |
| Loganville, GA : , : Richard K. Miller Assoc | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Federal marketing orders and federal research and promotion programs : background for 1995 farm legislation / / Steven A. Neff, Gerald E. Plato
| Federal marketing orders and federal research and promotion programs : background for 1995 farm legislation / / Steven A. Neff, Gerald E. Plato |
| Autore | Neff Steve |
| Pubbl/distr/stampa | [Washington, D.C.] : , : United States Department. of Agriculture, Economic Research Service, , 1995 |
| Descrizione fisica | 1 online resource (iv, 34 pages) : illustrations |
| Collana | Agricultural economic report |
| Soggetto topico |
Marketing - Law and legislation - United States
Marketing research - United States Agricultural price supports - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Federal marketing orders and federal research and promotion programs |
| Record Nr. | UNINA-9910715472003321 |
|
Neff Steve
|
||
| [Washington, D.C.] : , : United States Department. of Agriculture, Economic Research Service, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure market research handbook
| Leisure market research handbook |
| Pubbl/distr/stampa | Loganville, GA, : Richard K. Miller |
| Descrizione fisica | 1 online resource |
| Disciplina | 790.1 |
| Soggetto topico |
Leisure - Research - United States
Recreation - Research - United States Consumer behavior - United States Consumers' preferences - United States Marketing research - United States Consumer behavior Consumers' preferences Leisure - Research Marketing research Recreation - Research |
| Soggetto genere / forma |
Handbooks and manuals.
Periodicals. Statistics. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679453503321 |
| Loganville, GA, : Richard K. Miller | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure market research handbook
| Leisure market research handbook |
| Pubbl/distr/stampa | Loganville, GA, : Richard K. Miller |
| Descrizione fisica | 1 online resource |
| Disciplina | 790.1 |
| Soggetto topico |
Leisure - Research - United States
Recreation - Research - United States Consumer behavior - United States Consumers' preferences - United States Marketing research - United States Consumer behavior Consumers' preferences Leisure - Research Marketing research Recreation - Research |
| Soggetto genere / forma |
Handbooks and manuals.
Periodicals. Statistics. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996214805203316 |
| Loganville, GA, : Richard K. Miller | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing research : a quarterly business management publication of the American Marketing Association
| Marketing research : a quarterly business management publication of the American Marketing Association |
| Pubbl/distr/stampa | Chicago, IL, : American Marketing Association, c1989-2012 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/3/005 |
| Soggetto topico |
Marketing research
Marketing research - United States Marketing research - Periodicals Marketing research - United States - Periodicals Marketing - Recherche - Périodiques Marketing - Recherche - États-Unis - Périodiques Marketing - Recherche Marketing - Recherche - États-Unis |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1040-8460 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996288849703316 |
| Chicago, IL, : American Marketing Association, c1989-2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing research : a quarterly business management publication of the American Marketing Association
| Marketing research : a quarterly business management publication of the American Marketing Association |
| Pubbl/distr/stampa | Chicago, IL, : American Marketing Association, c1989-2012 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/3/005 |
| Soggetto topico |
Marketing research
Marketing research - United States Marketing research - Periodicals Marketing research - United States - Periodicals Marketing - Recherche - Périodiques Marketing - Recherche - États-Unis - Périodiques Marketing - Recherche Marketing - Recherche - États-Unis |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1040-8460 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910313959403321 |
| Chicago, IL, : American Marketing Association, c1989-2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
