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Issues of representation and qualitative marketing research [[electronic resource] /] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens
| Issues of representation and qualitative marketing research [[electronic resource] /] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
| Descrizione fisica | 1 online resource (62 p.) |
| Altri autori (Persone) |
MaclaranPauline
CatterallMiriam StevensLorna |
| Collana | Qualitative Marketing Research. No.3 |
| Soggetto topico |
Marketing research - Methodology
Consumers - Research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51189-3
9786610511891 1-84544-568-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450584803321 |
| Bradford, England, : Emerald Group Publishing, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Issues of representation and qualitative marketing research [[electronic resource] /] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens
| Issues of representation and qualitative marketing research [[electronic resource] /] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
| Descrizione fisica | 1 online resource (62 p.) |
| Altri autori (Persone) |
MaclaranPauline
CatterallMiriam StevensLorna |
| Collana | Qualitative Marketing Research. No.3 |
| Soggetto topico |
Marketing research - Methodology
Consumers - Research - Methodology |
| ISBN |
1-280-51189-3
9786610511891 1-84544-568-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910782948303321 |
| Bradford, England, : Emerald Group Publishing, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Issues of representation and qualitative marketing research / / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens
| Issues of representation and qualitative marketing research / / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
| Descrizione fisica | 1 online resource (62 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) |
MaclaranPauline
CatterallMiriam StevensLorna |
| Collana | Qualitative Marketing Research. No.3 |
| Soggetto topico |
Marketing research - Methodology
Consumers - Research - Methodology |
| ISBN |
1-280-51189-3
9786610511891 1-84544-568-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents -- Abstracts & -- keywords -- Guest editorial -- Issues in representing the postmodern consumer -- Gender, identity and the consumption of advertising -- Divergent representational practices in advertising and consumer research -- Virtual connections -- Crisis, what crisis? -- Practitioner perspectives. |
| Record Nr. | UNINA-9910822772803321 |
| Bradford, England, : Emerald Group Publishing, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie
| The market research toolbox : a concise guide for beginners / Edward F. McQuarrie |
| Autore | McQuarrie, Edward F |
| Edizione | [3. ed] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. : Sage Publications, c2012 |
| Descrizione fisica | xviii, 253 p. : ill. ; 23 cm |
| Disciplina | 658.83 |
| Soggetto topico | Marketing research - Methodology |
| ISBN |
9781412991742
1412991749 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001724929707536 |
McQuarrie, Edward F
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| Thousand Oaks, Calif. : Sage Publications, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Marketing research : an international approach / / Marcus J. Schmidt, Svend Hollensen
| Marketing research : an international approach / / Marcus J. Schmidt, Svend Hollensen |
| Autore | Schmidt Marcus <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2006] |
| Descrizione fisica | 1 online resource (xiv, 613 páginas) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research - Methodology
Export marketing - Research - Methodology |
| ISBN |
1-5129-4182-4
1-280-56122-X 9786610561223 1-4058-7020-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154650503321 |
|
Schmidt Marcus <1959->
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| Harlow, England : , : FT Prentice Hall, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Online panel research : a data quality perspective / / Callegaro, Mario [and five others], editors
| Online panel research : a data quality perspective / / Callegaro, Mario [and five others], editors |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (512 p.) |
| Disciplina | 001.4/33 |
| Collana | Wiley Series in Survey Methodology |
| Soggetto topico |
Panel analysis
Internet research Marketing research - Methodology Social sciences - Methodology |
| ISBN |
1-118-76351-3
1-118-76352-1 1-118-76350-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; About the Editors; About the Contributors; Chapter 1 Online panel research: History, concepts, applications and a look at the future; 1.1 Introduction; 1.2 Internet penetration and online panels; 1.3 Definitions and terminology; 1.3.1 Types of online panels; 1.3.2 Panel composition; 1.4 A brief history of online panels; 1.4.1 Early days of online panels; 1.4.2 Consolidation of online panels; 1.4.3 River sampling; 1.5 Development and maintenance of online panels; 1.5.1 Recruiting; 1.5.2 Nonprobability panels
1.5.3 Probability-based panels1.5.4 Invitation-only panels; 1.5.5 Joining the panel; 1.5.6 Profile stage; 1.5.7 Incentives; 1.5.8 Panel attrition, maintenance, and the concept of active panel membership; 1.5.9 Sampling for specific studies; 1.5.10 Adjustments to improve representativeness; 1.6 Types of studies for which online panels are used; 1.7 Industry standards, professional associations' guidelines, and advisory groups; 1.8 Data quality issues; 1.9 Looking ahead to the future of online panels; References Chapter 2 A critical review of studies investigating the quality of data obtained with online panels based on probability and nonprobability samples2.1 Introduction; 2.2 Taxonomy of comparison studies; 2.3 Accuracy metrics; 2.4 Large-scale experiments on point estimates; 2.4.1 The NOPVO project; 2.4.2 The ARF study; 2.4.3 The Burke study; 2.4.4 The MRIA study; 2.4.5 The Stanford studies; 2.4.6 Summary of the largest-scale experiments; 2.4.7 The Canadian Newspaper Audience Databank (NADbank) experience; 2.4.8 Conclusions for the largest comparison studies on point estimates 2.5 Weighting adjustments2.6 Predictive relationship studies; 2.6.1 The Harris-Interactive, Knowledge Networks study; 2.6.2 The BES study; 2.6.3 The ANES study; 2.6.4 The US Census study; 2.7 Experiment replicability studies; 2.7.1 Theoretical issues in the replication of experiments across sample types; 2.7.2 Evidence and future research needed on the replication of experiments in probability and nonprobability samples; 2.8 The special case of pre-election polls; 2.9 Completion rates and accuracy; 2.10 Multiple panel membership 2.10.1 Effects of multiple panel membership on survey estimates and data quality2.10.2 Effects of number of surveys completed on survey estimates and survey quality; 2.11 Online panel studies when the offline population is less of a concern; 2.12 Life of an online panel member; 2.13 Summary and conclusion; References; Part I Coverage; Introduction to Part I; Chapter 3 Assessing representativeness of a probability-based online panel in Germany; 3.1 Probability-based online panels; 3.2 Description of the GESIS Online Panel Pilot; 3.2.1 Goals and general information; 3.2.2 Telephone recruitment 3.2.3 Online interviewing |
| Record Nr. | UNINA-9910139140603321 |
| West Sussex, England : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Online panel research : a data quality perspective / / Callegaro, Mario [and five others], editors
| Online panel research : a data quality perspective / / Callegaro, Mario [and five others], editors |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (512 p.) |
| Disciplina | 001.4/33 |
| Collana | Wiley Series in Survey Methodology |
| Soggetto topico |
Panel analysis
Internet research Marketing research - Methodology Social sciences - Methodology |
| ISBN |
1-118-76351-3
1-118-76352-1 1-118-76350-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; About the Editors; About the Contributors; Chapter 1 Online panel research: History, concepts, applications and a look at the future; 1.1 Introduction; 1.2 Internet penetration and online panels; 1.3 Definitions and terminology; 1.3.1 Types of online panels; 1.3.2 Panel composition; 1.4 A brief history of online panels; 1.4.1 Early days of online panels; 1.4.2 Consolidation of online panels; 1.4.3 River sampling; 1.5 Development and maintenance of online panels; 1.5.1 Recruiting; 1.5.2 Nonprobability panels
1.5.3 Probability-based panels1.5.4 Invitation-only panels; 1.5.5 Joining the panel; 1.5.6 Profile stage; 1.5.7 Incentives; 1.5.8 Panel attrition, maintenance, and the concept of active panel membership; 1.5.9 Sampling for specific studies; 1.5.10 Adjustments to improve representativeness; 1.6 Types of studies for which online panels are used; 1.7 Industry standards, professional associations' guidelines, and advisory groups; 1.8 Data quality issues; 1.9 Looking ahead to the future of online panels; References Chapter 2 A critical review of studies investigating the quality of data obtained with online panels based on probability and nonprobability samples2.1 Introduction; 2.2 Taxonomy of comparison studies; 2.3 Accuracy metrics; 2.4 Large-scale experiments on point estimates; 2.4.1 The NOPVO project; 2.4.2 The ARF study; 2.4.3 The Burke study; 2.4.4 The MRIA study; 2.4.5 The Stanford studies; 2.4.6 Summary of the largest-scale experiments; 2.4.7 The Canadian Newspaper Audience Databank (NADbank) experience; 2.4.8 Conclusions for the largest comparison studies on point estimates 2.5 Weighting adjustments2.6 Predictive relationship studies; 2.6.1 The Harris-Interactive, Knowledge Networks study; 2.6.2 The BES study; 2.6.3 The ANES study; 2.6.4 The US Census study; 2.7 Experiment replicability studies; 2.7.1 Theoretical issues in the replication of experiments across sample types; 2.7.2 Evidence and future research needed on the replication of experiments in probability and nonprobability samples; 2.8 The special case of pre-election polls; 2.9 Completion rates and accuracy; 2.10 Multiple panel membership 2.10.1 Effects of multiple panel membership on survey estimates and data quality2.10.2 Effects of number of surveys completed on survey estimates and survey quality; 2.11 Online panel studies when the offline population is less of a concern; 2.12 Life of an online panel member; 2.13 Summary and conclusion; References; Part I Coverage; Introduction to Part I; Chapter 3 Assessing representativeness of a probability-based online panel in Germany; 3.1 Probability-based online panels; 3.2 Description of the GESIS Online Panel Pilot; 3.2.1 Goals and general information; 3.2.2 Telephone recruitment 3.2.3 Online interviewing |
| Record Nr. | UNINA-9910819499303321 |
| West Sussex, England : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The practice of market and social research : an introduction / / Yvonne McGivern
| The practice of market and social research : an introduction / / Yvonne McGivern |
| Autore | McGivern Yvonne |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education Limited, , [2013] |
| Descrizione fisica | 1 online resource (609 pages) : illustration |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research - Methodology
Social sciences - Research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-273-77315-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Part 1 Introducing Market and Social Research -- 1 The practice of market research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- What is research? -- Research contexts -- The use, value and limitations of research -- The research process -- Research roles -- Ethics and the practice of research -- Professional codes of conduct -- Research and data protection legislation -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 2 Types of research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Types of research -- The nature of the research enquiry -- The source of the data -- The type of data -- Continuous or 'one-off' data collection -- The method of data collection -- The process of research design -- Types of research design -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- Part 2 Getting Started -- 3 Defining the research problem -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Defining the problem -- The nature of the research enquiry -- Formulating research objectives -- Units of analysis -- The time dimension -- Investing in research: the practicalities -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 4 Writing a research brief -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Roles in the briefing process -- Links between the brief and the proposal -- Preparing a written research brief -- Choosing a research supplier -- Checking the brief -- The client-researcher relationship -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 5 Secondary research -- Introduction -- Topics covered.
Relationship to MRS Advanced Certificate Syllabus -- Why do secondary research? -- What is secondary research? -- Secondary sources -- Assessing quality and suitability -- Secondary data analysis -- Data storage and retrieval systems -- Data mining -- Data integration -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 6 Qualitative research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- What is qualitative research? -- Observation and offline and online ethnography -- Semiotics -- Other interview-based approaches -- Online group discussions and interviews -- Online research communities -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 7 Quantitative research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Interrogative methods -- Face-to-face data collection -- Telephone data collection -- Self-completion methods of data collection -- Other data collection formats -- Mixing or switching modes of data collection -- Observational methods of data collection -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 8 Sampling -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Sampling units and sampling elements -- Developing a sampling plan -- Sampling theory -- Probability or random sampling methods -- Semi-random sampling -- Non-probability sampling methods -- Sampling in online research -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 9 Designing questionnaires -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- The importance of good design -- The contribution of good design -- The questionnaire design process -- Question content -- Question wording. Question structure -- Designing questions on attitudes -- Reviewing the questions -- Question order -- Layout and appearance -- Questionnaire length -- Checking the questionnaire -- Pilot study -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 10 Writing a research proposal -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- The purpose of a research proposal -- Questioning the brief -- Links between the brief and the proposal -- The contents of a research proposal -- Evaluating a proposal -- What happens next? -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 11 Doing qualitative research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Tasks and skills of the qualitative researcher -- Sampling and recruiting research participants -- Designing the interview or discussion guide -- Interviewing and moderating skills -- Projective and enabling techniques -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- Part 3 Getting on and Finishing off -- 12 Managing a research project -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Project management -- Getting started: making it happen -- Organising fieldwork -- Checking the viability of the questionnaire -- Briefing interviewers and recruiters -- Organising data processing -- Thinking ahead to the analysis -- Checking and reporting progress -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 13 Analysing qualitative data -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- What is qualitative data analysis? -- Approaches to analysis -- Doing the analysis -- Using computers in qualitative data analysis. Chapter summary -- Questions and exercises -- References -- Recommended reading -- 14 Understanding quantitative data -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Planning the analysis -- Understanding data -- Types of data analysis -- Univariate descriptive analysis -- Bivariate descriptive analysis -- Data reduction -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 15 Analysing quantitative data -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Looking for patterns and relationships -- Explanatory analysis -- Inferential analysis -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 16 Communicating and reviewing the findings -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Communicating the findings -- Preparing and delivering a presentation -- Writing a report -- Presenting data in tables, diagrams and charts -- Evaluating the quality of research -- Added value -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- Bibliography -- Index. |
| Record Nr. | UNINA-9910150216603321 |
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McGivern Yvonne
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| Harlow, England : , : Pearson Education Limited, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Qualitative market research
| Qualitative market research |
| Pubbl/distr/stampa | Bradford, England, : MCB University Press, 1998- |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research - Methodology
Consumers - Research - Methodology Market surveys - Methodology |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1758-7646 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996398449303316 |
| Bradford, England, : MCB University Press, 1998- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Qualitative market research
| Qualitative market research |
| Pubbl/distr/stampa | Bradford, England, : MCB University Press, 1998- |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research - Methodology
Consumers - Research - Methodology Market surveys - Methodology |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1758-7646 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910869196203321 |
| Bradford, England, : MCB University Press, 1998- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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