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Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / / Derek R. Allen
| Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / / Derek R. Allen |
| Autore | Allen Danica R. <1959-> |
| Pubbl/distr/stampa | Milwaukee, Wisconsin : , : ASQ Quality Press, , 2004 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Consumer satisfaction - Research
Customer loyalty - Research Customer services - Quality control - Research Customer services - Management - Research Marketing research - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 600-00-4729-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463096403321 |
Allen Danica R. <1959->
|
||
| Milwaukee, Wisconsin : , : ASQ Quality Press, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / / Derek R. Allen
| Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / / Derek R. Allen |
| Autore | Allen Danica R. <1959-> |
| Pubbl/distr/stampa | Milwaukee, Wisconsin : , : ASQ Quality Press, , 2004 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Consumer satisfaction - Research
Customer loyalty - Research Customer services - Quality control - Research Customer services - Management - Research Marketing research - Management |
| ISBN |
0-87389-335-2
600-00-4729-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Customer satisfaction, retention, and profitability -- Tracking and reporting customer satisfaction metrics -- Linking CSM to management incentives : theoretical foundation -- Linking CSM to management incentives : quantitative approaches -- Implementing key driver results -- CRM and customer satisfaction -- Linking customer satisfaction to business outcomes -- Managing global customer satisfaction programs -- Linking customer feedback to business processes -- Creating and managing loyalty segments. |
| Record Nr. | UNINA-9910786265703321 |
|
Allen Danica R. <1959->
|
||
| Milwaukee, Wisconsin : , : ASQ Quality Press, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / / Derek R. Allen
| Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / / Derek R. Allen |
| Autore | Allen Danica R. <1959-> |
| Pubbl/distr/stampa | Milwaukee, Wisconsin : , : ASQ Quality Press, , 2004 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Consumer satisfaction - Research
Customer loyalty - Research Customer services - Quality control - Research Customer services - Management - Research Marketing research - Management |
| ISBN |
0-87389-335-2
600-00-4729-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Customer satisfaction, retention, and profitability -- Tracking and reporting customer satisfaction metrics -- Linking CSM to management incentives : theoretical foundation -- Linking CSM to management incentives : quantitative approaches -- Implementing key driver results -- CRM and customer satisfaction -- Linking customer satisfaction to business outcomes -- Managing global customer satisfaction programs -- Linking customer feedback to business processes -- Creating and managing loyalty segments. |
| Record Nr. | UNINA-9910814777403321 |
|
Allen Danica R. <1959->
|
||
| Milwaukee, Wisconsin : , : ASQ Quality Press, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sales forecasting management [[electronic resource] ] : a demand management approach / / John T. Mentzer, Mark A. Moon
| Sales forecasting management [[electronic resource] ] : a demand management approach / / John T. Mentzer, Mark A. Moon |
| Autore | Mentzer John T |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2005 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.818 |
| Altri autori (Persone) | MoonMark A. <1955-> |
| Soggetto topico |
Sales forecasting - Management
Marketing research - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-0444-6
1-4522-2237-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; Chapter 1 - Managing the Sales Forecasting Process; Chapter 2 - Sales Forecasting Performance Measurement; Chapter 3 - Time Series Forecasting Techniques; Chapter 4 - Regression Analysis; Chapter 5 - Qualitative Sales Forecasting; Chapter 6 - Sales Forecasting Systems; Chapter 7 - Benchmark Studies: The Surveys; Chapter 8 - Benchmark Studies: World-Class Forecasting; Chapter 9 - Benchmark Studies: Conducting a Forecasting Audit; Chapter 10 - Managing the Sales Forecasting Function; References; Index; About the Authors |
| Record Nr. | UNINA-9910479969703321 |
|
Mentzer John T
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
