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The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2004
Descrizione fisica 1 online resource (107 p.)
Disciplina 658.8
Altri autori (Persone) BrennanRoss
Collana Marketing Intelligence & Planning. No. 5
Soggetto topico Marketing
Marketing research
Soggetto genere / forma Electronic books.
ISBN 1-280-51432-9
9786610514328
1-84544-168-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics
Record Nr. UNINA-9910450252703321
Bradford, England, : Emerald Group Publishing, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2004
Descrizione fisica 1 online resource (107 p.)
Disciplina 658.8
Altri autori (Persone) BrennanRoss
Collana Marketing Intelligence & Planning. No. 5
Soggetto topico Marketing
Marketing research
ISBN 1-280-51432-9
9786610514328
1-84544-168-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics
Record Nr. UNINA-9910783391003321
Bradford, England, : Emerald Group Publishing, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Academy of Marketing Studies proceedings
Academy of Marketing Studies proceedings
Pubbl/distr/stampa Cullowhee, NC, : Allied Academies
Disciplina 658.8
Soggetto topico Marketing research
Soggetto genere / forma Conference papers and proceedings.
Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti Proceedings of the Academy of Marketing Studies
Record Nr. UNISA-996336613203316
Cullowhee, NC, : Allied Academies
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
Pubbl/distr/stampa [Bradford, England], : Emerald Group Pub., 2004
Descrizione fisica 1 online resource (181 p.)
Disciplina 658.8072
658.83
Altri autori (Persone) PerryChad
Collana European journal of marketing
Soggetto topico Marketing research
Research, Industrial
Soggetto genere / forma Electronic books.
ISBN 1-280-51497-3
9786610514977
1-84544-353-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors
Record Nr. UNINA-9910450058003321
[Bradford, England], : Emerald Group Pub., 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
Pubbl/distr/stampa [Bradford, England], : Emerald Group Pub., 2004
Descrizione fisica 1 online resource (181 p.)
Disciplina 658.8072
658.83
Altri autori (Persone) PerryChad
Collana European journal of marketing
Soggetto topico Marketing research
Research, Industrial
ISBN 1-280-51497-3
9786610514977
1-84544-353-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors
Record Nr. UNINA-9910777338103321
[Bradford, England], : Emerald Group Pub., 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby
Autore Grigsby Mike
Pubbl/distr/stampa London, England : , : Kogan Page, , 2016
Descrizione fisica 1 online resource (264 pages) : illustrations, charts
Disciplina 658.8/12
Collana Marketing Science Series
Soggetto topico Marketing research
Customer relations
Customer loyalty
ISBN 0-7494-7716-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910136642603321
Grigsby Mike  
London, England : , : Kogan Page, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Edizione [1st ed. 2015.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015
Descrizione fisica 1 online resource (324 p.)
Disciplina 659.1
Collana European Advertising Academy
Soggetto topico Marketing
Marketing research
Management
Market Research/Competitive Intelligence
ISBN 3-658-08132-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC.
Record Nr. UNINA-9910298509403321
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (X, 256 p. 15 illus.)
Disciplina 658.812
Collana Journal of Brand Management: Advanced Collections
Soggetto topico Branding (Marketing)
Motivation research (Marketing)
Marketing research
Customer relations—Management
Branding
Consumer Behavior
Market Research/Competitive Intelligence
Customer Relationship Management
ISBN 3-319-51127-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910254922503321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
Autore Malefyt Timothy de Waal
Edizione [English ed.]
Pubbl/distr/stampa London : , : Routledge, Taylor & Francis Group, , 2020
Descrizione fisica 1 online resource (187 p.)
Disciplina 659.1/042
Soggetto topico Advertising - Social aspects
Anthropology
Marketing research
Soggetto genere / forma Electronic books.
ISBN 1-000-18286-X
1-003-08437-0
0-85785-204-3
1-4742-1413-4
0-85785-203-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index
Record Nr. UNINA-9910463255003321
Malefyt Timothy de Waal  
London : , : Routledge, Taylor & Francis Group, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
Autore Malefyt Timothy de Waal
Edizione [English edition.]
Pubbl/distr/stampa London : , : Berg Publishers, , 2012
Descrizione fisica 1 online resource (187 p.)
Disciplina 659.1/042
Soggetto topico Advertising - Social aspects
Anthropology
Marketing research
ISBN 1-00-308437-0
1-000-18949-X
1-000-18286-X
1-003-08437-0
0-85785-204-3
1-4742-1413-4
0-85785-203-5
Classificazione SOC002010SOC026000BUS070060BUS002000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index
Record Nr. UNINA-9910787316803321
Malefyt Timothy de Waal  
London : , : Berg Publishers, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui