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Absolute essentials of strategic marketing / / Tony Proctor
| Absolute essentials of strategic marketing / / Tony Proctor |
| Autore | Proctor Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2021 |
| Descrizione fisica | 1 online resource (118 pages) : illustraations (black and white) |
| Disciplina | 658.83 |
| Collana | Absolute essentials of business and economics |
| Soggetto topico | Marketing research |
| ISBN |
1-00-300570-5
1-003-00570-5 1-000-09664-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1 Marketing strategy -- 2 Product portfolio and marketing capabilities -- 3 Industry and competition -- 4 The marketing environment -- 5 Customer and market analysis -- 6 Sustainable competitive advantage -- 7 Growth strategies -- 8 Segmentation, targeting and positioning -- 9 Marketing mix strategy -- 10 International marketing -- 11 Marketing planning and implementing marketing strategy -- Index. |
| Record Nr. | UNINA-9910861049703321 |
Proctor Tony
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| London ; ; New York : , : Routledge, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910450252703321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910783391003321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910825487503321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Academy of Marketing Studies proceedings
| Academy of Marketing Studies proceedings |
| Pubbl/distr/stampa | Cullowhee, NC, : Allied Academies |
| Disciplina | 658.8 |
| Soggetto topico | Marketing research |
| Soggetto genere / forma |
Conference papers and proceedings.
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Proceedings of the Academy of Marketing Studies |
| Record Nr. | UNISA-996336613203316 |
| Cullowhee, NC, : Allied Academies | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
| Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (181 p.) |
| Disciplina |
658.8072
658.83 |
| Altri autori (Persone) | PerryChad |
| Collana | European journal of marketing |
| Soggetto topico |
Marketing research
Research, Industrial |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
| Record Nr. | UNINA-9910450058003321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
| Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (181 p.) |
| Disciplina |
658.8072
658.83 |
| Altri autori (Persone) | PerryChad |
| Collana | European journal of marketing |
| Soggetto topico |
Marketing research
Research, Industrial |
| ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
| Record Nr. | UNINA-9910777338103321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
| Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (181 p.) |
| Disciplina |
658.8072
658.83 |
| Altri autori (Persone) | PerryChad |
| Collana | European journal of marketing |
| Soggetto topico |
Marketing research
Research, Industrial |
| ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
| Record Nr. | UNINA-9910812678203321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby
| Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby |
| Autore | Grigsby Mike |
| Pubbl/distr/stampa | London, England : , : Kogan Page, , 2016 |
| Descrizione fisica | 1 online resource (264 pages) : illustrations, charts |
| Disciplina | 658.8/12 |
| Collana | Marketing Science Series |
| Soggetto topico |
Marketing research
Customer relations Customer loyalty |
| ISBN | 0-7494-7716-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910136642603321 |
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Grigsby Mike
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| London, England : , : Kogan Page, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
| Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais |
| Autore | Malefyt Timothy de Waal |
| Edizione | [English ed.] |
| Pubbl/distr/stampa | London : , : Routledge, Taylor & Francis Group, , 2020 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Advertising - Social aspects
Anthropology Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-000-18286-X
1-003-08437-0 0-85785-204-3 1-4742-1413-4 0-85785-203-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index |
| Record Nr. | UNINA-9910463255003321 |
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Malefyt Timothy de Waal
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| London : , : Routledge, Taylor & Francis Group, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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