Info
The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910450252703321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan
| The academic/practitioner divide in marketing - myth or reality? [[electronic resource] /] / Guest editor, Ross Brennan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (107 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | BrennanRoss |
| Collana | Marketing Intelligence & Planning. No. 5 |
| Soggetto topico |
Marketing
Marketing research |
| ISBN |
1-280-51432-9
9786610514328 1-84544-168-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; GUEST EDITORIAL: Should we worry about an "academic-practitioner divide" in marketing?; Business-to-business marketing What is important to the practitioner?; In search of relevance Is there an academic-practitioner divide in business-to-business marketing?; Barriers to practical use of academic marketing knowledge; Refocusing marketing to reflect practice The changing role of marketing for business; How effectively do marketing journals transfer useful learning from scholars to practitioners?
Making marketers accountable: a failure of marketing education?In search of relevance and rigour for research in marketing; A call to arms for applied marketing academics |
| Record Nr. | UNINA-9910783391003321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Academy of Marketing Studies proceedings
| Academy of Marketing Studies proceedings |
| Pubbl/distr/stampa | Cullowhee, NC, : Allied Academies |
| Disciplina | 658.8 |
| Soggetto topico | Marketing research |
| Soggetto genere / forma |
Conference papers and proceedings.
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Proceedings of the Academy of Marketing Studies |
| Record Nr. | UNISA-996336613203316 |
| Cullowhee, NC, : Allied Academies | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
| Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (181 p.) |
| Disciplina |
658.8072
658.83 |
| Altri autori (Persone) | PerryChad |
| Collana | European journal of marketing |
| Soggetto topico |
Marketing research
Research, Industrial |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
| Record Nr. | UNINA-9910450058003321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry
| Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (181 p.) |
| Disciplina |
658.8072
658.83 |
| Altri autori (Persone) | PerryChad |
| Collana | European journal of marketing |
| Soggetto topico |
Marketing research
Research, Industrial |
| ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
| Record Nr. | UNINA-9910777338103321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adaptability Through Dynamic Capabilities : How Management Can Recognize Opportunities and Threats / / by Herbert Endres
| Adaptability Through Dynamic Capabilities : How Management Can Recognize Opportunities and Threats / / by Herbert Endres |
| Autore | Endres Herbert |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XVII, 184 p. 12 illus.) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Leadership Organization Planning Market Research/Competitive Intelligence Business Strategy/Leadership |
| ISBN | 3-658-20157-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frameworks and Theories addressing Adaptability and Sustainable Competitive Advantages -- The Dynamic Capabilities Framework – How firms can survive -- The Sensing Capability – How to recognize opportunities and threats. |
| Record Nr. | UNINA-9910298169203321 |
Endres Herbert
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby
| Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby |
| Autore | Grigsby Mike |
| Pubbl/distr/stampa | London, England : , : Kogan Page, , 2016 |
| Descrizione fisica | 1 online resource (264 pages) : illustrations, charts |
| Disciplina | 658.8/12 |
| Collana | Marketing Science Series |
| Soggetto topico |
Marketing research
Customer relations Customer loyalty |
| ISBN | 0-7494-7716-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910136642603321 |
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Grigsby Mike
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| London, England : , : Kogan Page, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Methods for Modeling Markets / / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels
| Advanced Methods for Modeling Markets / / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (X, 733 p. 75 illus., 24 illus. in color.) |
| Disciplina | 658.800151 |
| Collana | International Series in Quantitative Marketing |
| Soggetto topico |
Marketing research
Operations research Decision making Market Research/Competitive Intelligence Operations Research/Decision Theory |
| ISBN | 3-319-53469-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling. |
| Record Nr. | UNINA-9910254919103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors
| Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Munich, : Springer, 2013 |
| Descrizione fisica | 1 online resource (406 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) |
RosengrenSara
DahlenMicael OkazakiShintaro |
| Collana | European Advertising Academy |
| Soggetto topico |
Advertising - Research
Marketing research |
| ISBN | 3-658-02365-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
| Record Nr. | UNINA-9910733725903321 |
| Munich, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
| Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (324 p.) |
| Disciplina | 659.1 |
| Collana | European Advertising Academy |
| Soggetto topico |
Marketing
Marketing research Management Market Research/Competitive Intelligence |
| ISBN | 3-658-08132-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. |
| Record Nr. | UNINA-9910298509403321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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