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Excel for marketing managers [[electronic resource] /] / Ivana Taylor and Bill Jelen
| Excel for marketing managers [[electronic resource] /] / Ivana Taylor and Bill Jelen |
| Autore | Taylor Ivana |
| Pubbl/distr/stampa | Uniontown, Ohio, : Holy Macro! Books, c2006 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina |
005.54
658.800285536 |
| Altri autori (Persone) | JelenBill |
| Collana | Excel for Professionals series |
| Soggetto topico |
Marketing executives - Computer programs
Marketing - Management - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932802-64-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Title Page; Table of Contents; Dedications; Acknowledgements; About the Authors; What's in This Book and What Isn't?; How to Use Excel to Become a Marketing Genius; Excel-lent Beginnings; Time-saving Tricks; Formulas 101; I'm the Marketing Manager - Now What?; Compiling Your Survey Data; Strategy Development; Disciplining Data; Competitive Analysis: Moving from Data to Information; Building Your Case: Presenting and Reporting Your Data; The Marketing Mix: Build an Irresistible Offering; Trade Shows: Make the Most of them; Measurement: Key to Market Management; Not Really the End
Index Back Cover |
| Record Nr. | UNINA-9910454502003321 |
Taylor Ivana
|
||
| Uniontown, Ohio, : Holy Macro! Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Excel for marketing managers [[electronic resource] /] / Ivana Taylor and Bill Jelen
| Excel for marketing managers [[electronic resource] /] / Ivana Taylor and Bill Jelen |
| Autore | Taylor Ivana |
| Pubbl/distr/stampa | Uniontown, Ohio, : Holy Macro! Books, c2006 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina |
005.54
658.800285536 |
| Altri autori (Persone) | JelenBill |
| Collana | Excel for Professionals series |
| Soggetto topico |
Marketing executives - Computer programs
Marketing - Management - Data processing |
| ISBN | 1-932802-64-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Title Page; Table of Contents; Dedications; Acknowledgements; About the Authors; What's in This Book and What Isn't?; How to Use Excel to Become a Marketing Genius; Excel-lent Beginnings; Time-saving Tricks; Formulas 101; I'm the Marketing Manager - Now What?; Compiling Your Survey Data; Strategy Development; Disciplining Data; Competitive Analysis: Moving from Data to Information; Building Your Case: Presenting and Reporting Your Data; The Marketing Mix: Build an Irresistible Offering; Trade Shows: Make the Most of them; Measurement: Key to Market Management; Not Really the End
Index Back Cover |
| Record Nr. | UNINA-9910782422203321 |
|
Taylor Ivana
|
||
| Uniontown, Ohio, : Holy Macro! Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
