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The marketing director's role in business planning and corporate governance / / Gerald Michaluk
| The marketing director's role in business planning and corporate governance / / Gerald Michaluk |
| Autore | Michaluk Gerald |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons Ltd, , 2007 |
| Descrizione fisica | 1 online resource (314 p.) |
| Disciplina |
658.4
658.401 658.422 |
| Soggetto topico |
Corporate governance
Marketing executives |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20599-9
1-281-84123-4 9786611841232 0-470-98665-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Marketing Director's Role in Business Planning and Corporate Governance; CONTENTS; ACKNOWLEDGEMENTS; ACRONYMS USED IN THE TEXT; CHAPTER 1: BOARD LEVEL IMPLICATIONS; CHAPTER 2: WHO DO WE SERVE AS DIRECTORS?; CHAPTER 3: THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR; CHAPTER 4: MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP; CHAPTER 5: CORPORATE GOVERNANCE AND RISK ASSESSMENT; CHAPTER 6: INNOVATION AND BUSINESS PLANNING RESEARCH; CHAPTER 7: BUSINESS PLANNING PROCESS; CHAPTER 8: BENCHMARKING PERFORMANCE; CHAPTER 9: CORPORATE SYSTEMS TO AID MANAGEMENT AND CONTROL
CHAPTER 10: BOARDROOM POLITICS: "ONLY THE PARANOID SURVIVE"CHAPTER 11: THE STOCK MARKET; CHAPTER 12: FLOTATION AND BEYOND; CHAPTER 13: SHAREHOLDER VALUE; CHAPTER 14: COMPETENCE, INTEGRITY, HONOUR AND TRUST; APPENDIX 1: MARKETING MANAGEMENT SERVICES INTERNATIONAL LTD.; APPENDIX 2: GRANT THORNTON RESEARCH; GLOSSARY OF MARKETING TERMS; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910144099403321 |
Michaluk Gerald
|
||
| West Sussex, England : , : John Wiley & Sons Ltd, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing director's role in business planning and corporate governance / / Gerald Michaluk
| The marketing director's role in business planning and corporate governance / / Gerald Michaluk |
| Autore | Michaluk Gerald |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons Ltd, , 2007 |
| Descrizione fisica | 1 online resource (314 p.) |
| Disciplina |
658.4
658.401 658.422 |
| Soggetto topico |
Corporate governance
Marketing executives |
| ISBN |
1-119-20599-9
1-281-84123-4 9786611841232 0-470-98665-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Marketing Director's Role in Business Planning and Corporate Governance; CONTENTS; ACKNOWLEDGEMENTS; ACRONYMS USED IN THE TEXT; CHAPTER 1: BOARD LEVEL IMPLICATIONS; CHAPTER 2: WHO DO WE SERVE AS DIRECTORS?; CHAPTER 3: THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR; CHAPTER 4: MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP; CHAPTER 5: CORPORATE GOVERNANCE AND RISK ASSESSMENT; CHAPTER 6: INNOVATION AND BUSINESS PLANNING RESEARCH; CHAPTER 7: BUSINESS PLANNING PROCESS; CHAPTER 8: BENCHMARKING PERFORMANCE; CHAPTER 9: CORPORATE SYSTEMS TO AID MANAGEMENT AND CONTROL
CHAPTER 10: BOARDROOM POLITICS: "ONLY THE PARANOID SURVIVE"CHAPTER 11: THE STOCK MARKET; CHAPTER 12: FLOTATION AND BEYOND; CHAPTER 13: SHAREHOLDER VALUE; CHAPTER 14: COMPETENCE, INTEGRITY, HONOUR AND TRUST; APPENDIX 1: MARKETING MANAGEMENT SERVICES INTERNATIONAL LTD.; APPENDIX 2: GRANT THORNTON RESEARCH; GLOSSARY OF MARKETING TERMS; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910831174903321 |
|
Michaluk Gerald
|
||
| West Sussex, England : , : John Wiley & Sons Ltd, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
