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Canales de distribución logístico-comerciales / / Alexander Eslava Sarmiento
| Canales de distribución logístico-comerciales / / Alexander Eslava Sarmiento |
| Autore | Eslava Sarmiento Luis Alexander |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2017 |
| Descrizione fisica | 1 online resource (439 páginas) |
| Disciplina | 658.7 |
| Collana | Logística |
| Soggetto topico |
Business logistics
Marketing channels Physical distribution of goods Logística Marketing |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-762-675-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910398229303321 |
Eslava Sarmiento Luis Alexander
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| Bogotá : , : Ediciones de la U, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Canales de distribución logístico-comerciales / / Alexander Eslava Sarmiento
| Canales de distribución logístico-comerciales / / Alexander Eslava Sarmiento |
| Autore | Eslava Sarmiento Luis Alexander |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2017 |
| Descrizione fisica | 1 online resource (439 páginas) |
| Disciplina | 658.7 |
| Collana | Logística |
| Soggetto topico |
Business logistics
Marketing channels Physical distribution of goods Logística Marketing |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-762-675-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910671750603321 |
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Eslava Sarmiento Luis Alexander
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| Bogotá : , : Ediciones de la U, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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E-mail Marketing : Manual dos Empreendedores de como criar um próspero negócio de E-mail Marketing / / Adidas Wilson ; traduzido por Talita Ferreira
| E-mail Marketing : Manual dos Empreendedores de como criar um próspero negócio de E-mail Marketing / / Adidas Wilson ; traduzido por Talita Ferreira |
| Autore | Wilson Adidas |
| Pubbl/distr/stampa | Antioch, Tennessee : , : Adidas Wilson, , [2019] |
| Descrizione fisica | 1 online resource (37 pages) |
| Disciplina | 658.84 |
| Soggetto topico | Marketing channels |
| ISBN | 1-5475-8536-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | por |
| Record Nr. | UNINA-9910793800003321 |
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Wilson Adidas
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| Antioch, Tennessee : , : Adidas Wilson, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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E-mail Marketing : Manual dos Empreendedores de como criar um próspero negócio de E-mail Marketing / / Adidas Wilson ; traduzido por Talita Ferreira
| E-mail Marketing : Manual dos Empreendedores de como criar um próspero negócio de E-mail Marketing / / Adidas Wilson ; traduzido por Talita Ferreira |
| Autore | Wilson Adidas |
| Pubbl/distr/stampa | Antioch, Tennessee : , : Adidas Wilson, , [2019] |
| Descrizione fisica | 1 online resource (37 pages) |
| Disciplina | 658.84 |
| Soggetto topico | Marketing channels |
| ISBN | 1-5475-8536-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | por |
| Record Nr. | UNINA-9910817800303321 |
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Wilson Adidas
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| Antioch, Tennessee : , : Adidas Wilson, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis
| Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VareyRichard J. <1955->
LewisBarbara R |
| Soggetto topico |
Marketing - Management
Marketing channels Market segmentation |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-22968-2
0-203-25319-1 1-280-32417-1 1-134-61394-6 0-203-20735-1 9786610324170 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing
6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index |
| Record Nr. | UNINA-9910450815403321 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis
| Internal marketing : directions of management / / edited by Richard J. Varey and Barbara R. Lewis |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VareyRichard J. <1955->
LewisBarbara R |
| Soggetto topico |
Marketing - Management
Marketing channels Market segmentation |
| ISBN |
1-134-61393-8
0-429-22968-2 0-203-25319-1 1-280-32417-1 1-134-61394-6 0-203-20735-1 9786610324170 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing
6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index |
| Record Nr. | UNISA-996199859403316 |
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Internal marketing : directions for management / / edited by Richard J. Varey and Barbara R. Lewis
| Internal marketing : directions for management / / edited by Richard J. Varey and Barbara R. Lewis |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2000 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VareyRichard J. <1955->
LewisBarbara R |
| Soggetto topico |
Marketing - Management
Marketing channels Market segmentation |
| ISBN |
1-134-61393-8
0-429-22968-2 0-203-25319-1 1-280-32417-1 1-134-61394-6 0-203-20735-1 9786610324170 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing
6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments 13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; Index |
| Record Nr. | UNINA-9910666622403321 |
| London ; ; New York, : Routledge, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of industrial distribution & business
| International journal of industrial distribution & business |
| Pubbl/distr/stampa | Seongnam-city, Gyenggi-do : , : KODISA |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Physical distribution of goods
Marketing channels Business logistics |
| Soggetto genere / forma |
Periodicals.
Electronic journals. |
| ISSN | 2233-5382 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
International journal of industrial distribution and business
Sangyŏng yŏn'gu nonjip IJIDB |
| Record Nr. | UNINA-9910141565503321 |
| Seongnam-city, Gyenggi-do : , : KODISA | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of Distribution Science
| Journal of Distribution Science |
| Pubbl/distr/stampa | Seongnam-city : , : KODISA |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing channels
Logistics |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Marketing & Sales |
| ISSN | 2093-7717 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996320940403316 |
| Seongnam-city : , : KODISA | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of Distribution Science
| Journal of Distribution Science |
| Pubbl/distr/stampa | Seongnam-city : , : KODISA |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing channels
Logistics |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2093-7717 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910143335103321 |
| Seongnam-city : , : KODISA | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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