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The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
| The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui |
| Autore | Usui Kazuo <1953-> |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 658.8001 |
| Collana | The history of retailing and consumption |
| Soggetto topico |
Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-76593-7
9786611765934 0-7546-8230-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index |
| Record Nr. | UNINA-9910453185403321 |
Usui Kazuo <1953->
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui
| The development of marketing management [[electronic resource] ] : the case of the USA, c. 1910-1940 / / Kazuo Usui |
| Autore | Usui Kazuo <1953-> |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 658.8001 |
| Collana | The history of retailing and consumption |
| Soggetto topico |
Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century Marketing - Management |
| ISBN |
1-281-76593-7
9786611765934 0-7546-8230-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index |
| Record Nr. | UNINA-9910782345503321 |
|
Usui Kazuo <1953->
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The development of marketing management : the case of the USA, c. 1910-1940 / / Kazuo Usui
| The development of marketing management : the case of the USA, c. 1910-1940 / / Kazuo Usui |
| Autore | Usui Kazuo <1953-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 |
| Descrizione fisica | 1 online resource (179 p.) |
| Disciplina | 658.8001 |
| Collana | The history of retailing and consumption |
| Soggetto topico |
Marketing - United States - Management - History - 20th century
Marketing - United States - History - 20th century Marketing - Management |
| ISBN |
1-281-76593-7
9786611765934 0-7546-8230-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index |
| Record Nr. | UNINA-9910812802103321 |
|
Usui Kazuo <1953->
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910454375603321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910782088803321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910822044203321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
