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AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / / A. K. Pradeep, Andrew Appel, Stan Sthanunathan
| AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / / A. K. Pradeep, Andrew Appel, Stan Sthanunathan |
| Autore | Pradeep A. K. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (267 pages) |
| Disciplina | 658.80028563 |
| Soggetto topico |
Marketing - Technological innovations
Artificial intelligence Machine learning |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-48408-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467653103321 |
Pradeep A. K.
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| Hoboken, New Jersey : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / / A. K. Pradeep, Andrew Appel, Stan Sthanunathan
| AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / / A. K. Pradeep, Andrew Appel, Stan Sthanunathan |
| Autore | Pradeep A. K. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (267 pages) |
| Disciplina | 658.80028563 |
| Soggetto topico |
Marketing - Technological innovations
Artificial intelligence Machine learning |
| ISBN |
1-119-48409-X
1-119-48408-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793346003321 |
|
Pradeep A. K.
|
||
| Hoboken, New Jersey : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / / A. K. Pradeep, Andrew Appel, Stan Sthanunathan
| AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / / A. K. Pradeep, Andrew Appel, Stan Sthanunathan |
| Autore | Pradeep A. K. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (267 pages) |
| Disciplina | 658.80028563 |
| Soggetto topico |
Marketing - Technological innovations
Artificial intelligence Machine learning |
| ISBN |
1-119-48409-X
1-119-48408-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910820417503321 |
|
Pradeep A. K.
|
||
| Hoboken, New Jersey : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910792663903321 |
|
Turow Joseph
|
||
| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910812521303321 |
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Turow Joseph
|
||
| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI / / Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi
| Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI / / Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
| Autore | Zaidi Neha |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , [2024] |
| Descrizione fisica | 1 online resource (vi, 340 p., ill.) |
| Disciplina | 006.3 |
| Soggetto topico |
Marketing - Technological innovations
Artificial intelligence |
| ISBN |
1-4842-9810-1
9781484298107 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Case Study: Using Social Media for improving Customer Engagement -- Chapter 2: Applying AI for Product Life Cycle Management -- Chapter 3: Empowering Customer Experience with AI Tools and Technologies -- Chapter 4: Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials -- Chapter 5: AI-Based Decisive Model for Customer Segmentation in Fashion Industry -- Chapter 6: Analyzing customer satisfaction of hotel booking applications: A Sentimental Analysis approach -- Chapter 7: Internet Trends and Customer Sentiment Analysis on Different Online Platforms -- Chapter 8: Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing -- Chapter 9: Potential Roles for Cyber-Ethical Awareness, Artificial Intelligence and Chatbot Technologies Among Students. -- Chapter 10: Content Generated by Netflix: Scoping Review and Analysis -- Chapter 11: Unveiling AI's Ethical Impact in Marketing Through Social Media's Darker Influences -- Chapter 12: Strategic Insights through Customer Value Modelling: Unveiling the Key Drivers of Customer Success -- Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis -- Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value -- Chapter 15: Boom of Artificial Intelligence in food industry -- Chapter 16: Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts. |
| Record Nr. | UNINA-9910799497403321 |
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Zaidi Neha
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , [2024] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Coolhunting y tendencias : a la cacería de ideas geniales para innovación / / Paula Riveros Tovar
| Coolhunting y tendencias : a la cacería de ideas geniales para innovación / / Paula Riveros Tovar |
| Autore | Riveros Tovar Paula |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2014 |
| Descrizione fisica | 1 online resource (151 páginas) : ilustraciones |
| Disciplina | 658.8342 |
| Collana | Marketing |
| Soggetto topico |
Consumer behavior
Marketing - Technological innovations Marketing Innovación científica Consumidor |
| Soggetto genere / forma | Libros electronicos. |
| ISBN |
958-762-347-9
958-762-159-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910672250303321 |
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Riveros Tovar Paula
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| Bogotá : , : Ediciones de la U, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910457884303321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910779097203321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910814422803321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
