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Mastering market analytics : business metrics : practice and application / / edited by Robert Kozielski
| Mastering market analytics : business metrics : practice and application / / edited by Robert Kozielski |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (443 pages) : illustrations (some color) |
| Disciplina | 380.1 |
| Soggetto topico |
Marketing - Statistical methods
Commercial statistics |
| ISBN |
1-78743-269-6
1-78714-835-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796788603321 |
| Bingley : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering market analytics : business metrics : practice and application / / edited by Robert Kozielski
| Mastering market analytics : business metrics : practice and application / / edited by Robert Kozielski |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (443 pages) : illustrations (some color) |
| Disciplina | 380.1 |
| Soggetto topico |
Marketing - Statistical methods
Commercial statistics |
| ISBN |
1-78743-269-6
1-78714-835-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910821449703321 |
| Bingley : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Probabilistic methods for financial and marketing informatics [[electronic resource] /] / Richard E. Neapolitan, Xia Jiang
| Probabilistic methods for financial and marketing informatics [[electronic resource] /] / Richard E. Neapolitan, Xia Jiang |
| Autore | Neapolitan Richard E |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | San Fransisco, CA, : Morgan Kaufmann Publishers, c2007 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 332.01/519542 |
| Altri autori (Persone) | JiangXia |
| Soggetto topico |
Finance - Statistical methods
Bayesian statistical decision theory - Data processing Marketing - Statistical methods Information technology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-31147-2
9786611311476 0-08-055567-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Probabilistic Methods for Financial and Marketing Informatics; Copyright Page; Preface; Contents; Part I: Bayesian Networks and Decision Analysis; Chapter 1. Probabilistic Informatics; 1.1 What Is Informatics?; 1.2 Probabilistic Informatics; 1.3 Outline of This Book; Chapter 2. Probability and Statistics; 2.1 Probability Basics; 2.2 Random Variables; 2.3 The Meaning of Probability; 2.4 Random Variables in Applications; 2.5 Statistical Concepts; Chapter 3. Bayesian Networks; 3.1 What Is a Bayesian Network?; 3.2 Properties of Bayesian Networks
3.3 Causal Networks as Bayesian Networks 3.4 Inference in Bayesian Networks; 3.5 How Do We Obtain the Probabilities?; 3.6 Entailed Conditional Independencies *; Chapter 4. Learning Bayesian Networks; 4.1 Parameter Learning; 4.2 Learning Structure (Model Selection); 4.3 Score-Based Structure Learning *; 4.4 Constraint-Based Structure Learning; 4.5 Causal Learning; 4.6 Software Packages for Learning; 4.7 Examples of Learning; Chapter 5. Decision Analysis Fundamentals; 5.1 Decision Trees; 5.2 Influence Diagrams; 5.3 Dynamic Networks *; Chapter 6. Further Techniques in Decision Analysis 6.1 Modeling Risk Preferences 6.2 Analyzing Risk Directly; 6.3 Dominance; 6.4 Sensitivity Analysis; 6.5 Value of Information; 6.6 Normative Decision Analysis; Part II: Financial Applications; Chapter 7. Investment Science; 7.1 Basics of Investment Science; 7.2 Advanced Topics in Investment Science*; 7.3 A Bayesian Network Portfolio Risk Analyzer *; Chapter 8. Modeling Real Options; 8.1 Solving Real Options Decision Problems; 8.2 Making a Plan; 8.3 Sensitivity Analysis; Chapter 9. Venture Capital Decision Making; 9.1 A Simple VC Decision Model; 9.2 A Detailed VC Decision Model 9.3 Modeling Real Decisions 9.A Appendix; Chapter 10. Bankruptcy Prediction; 10.1 A Bayesian Network for Predicting Bankruptcy; 10.2 Experiments; Part III: Marketing Applications; Chapter 11. Collaborative Filtering; 11.1 Memory-Based Methods; 11.2 Model-Based Methods; 11.3 Experiments; Chapter 12. Targeted Advertising; 12.1 Class Probability Trees; 12.2 Application to Targeted Advertising; Bibliography; Index |
| Record Nr. | UNINA-9910458845103321 |
Neapolitan Richard E
|
||
| San Fransisco, CA, : Morgan Kaufmann Publishers, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Probabilistic methods for financial and marketing informatics [[electronic resource] /] / Richard E. Neapolitan, Xia Jiang
| Probabilistic methods for financial and marketing informatics [[electronic resource] /] / Richard E. Neapolitan, Xia Jiang |
| Autore | Neapolitan Richard E |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | San Fransisco, CA, : Morgan Kaufmann Publishers, c2007 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 332.01/519542 |
| Altri autori (Persone) | JiangXia |
| Soggetto topico |
Finance - Statistical methods
Bayesian statistical decision theory - Data processing Marketing - Statistical methods Information technology |
| ISBN |
1-281-31147-2
9786611311476 0-08-055567-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Probabilistic Methods for Financial and Marketing Informatics; Copyright Page; Preface; Contents; Part I: Bayesian Networks and Decision Analysis; Chapter 1. Probabilistic Informatics; 1.1 What Is Informatics?; 1.2 Probabilistic Informatics; 1.3 Outline of This Book; Chapter 2. Probability and Statistics; 2.1 Probability Basics; 2.2 Random Variables; 2.3 The Meaning of Probability; 2.4 Random Variables in Applications; 2.5 Statistical Concepts; Chapter 3. Bayesian Networks; 3.1 What Is a Bayesian Network?; 3.2 Properties of Bayesian Networks
3.3 Causal Networks as Bayesian Networks 3.4 Inference in Bayesian Networks; 3.5 How Do We Obtain the Probabilities?; 3.6 Entailed Conditional Independencies *; Chapter 4. Learning Bayesian Networks; 4.1 Parameter Learning; 4.2 Learning Structure (Model Selection); 4.3 Score-Based Structure Learning *; 4.4 Constraint-Based Structure Learning; 4.5 Causal Learning; 4.6 Software Packages for Learning; 4.7 Examples of Learning; Chapter 5. Decision Analysis Fundamentals; 5.1 Decision Trees; 5.2 Influence Diagrams; 5.3 Dynamic Networks *; Chapter 6. Further Techniques in Decision Analysis 6.1 Modeling Risk Preferences 6.2 Analyzing Risk Directly; 6.3 Dominance; 6.4 Sensitivity Analysis; 6.5 Value of Information; 6.6 Normative Decision Analysis; Part II: Financial Applications; Chapter 7. Investment Science; 7.1 Basics of Investment Science; 7.2 Advanced Topics in Investment Science*; 7.3 A Bayesian Network Portfolio Risk Analyzer *; Chapter 8. Modeling Real Options; 8.1 Solving Real Options Decision Problems; 8.2 Making a Plan; 8.3 Sensitivity Analysis; Chapter 9. Venture Capital Decision Making; 9.1 A Simple VC Decision Model; 9.2 A Detailed VC Decision Model 9.3 Modeling Real Decisions 9.A Appendix; Chapter 10. Bankruptcy Prediction; 10.1 A Bayesian Network for Predicting Bankruptcy; 10.2 Experiments; Part III: Marketing Applications; Chapter 11. Collaborative Filtering; 11.1 Memory-Based Methods; 11.2 Model-Based Methods; 11.3 Experiments; Chapter 12. Targeted Advertising; 12.1 Class Probability Trees; 12.2 Application to Targeted Advertising; Bibliography; Index |
| Record Nr. | UNINA-9910784616403321 |
|
Neapolitan Richard E
|
||
| San Fransisco, CA, : Morgan Kaufmann Publishers, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Probabilistic methods for financial and marketing informatics / / Richard E. Neapolitan, Xia Jiang
| Probabilistic methods for financial and marketing informatics / / Richard E. Neapolitan, Xia Jiang |
| Autore | Neapolitan Richard E |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | San Fransisco, CA, : Morgan Kaufmann Publishers, c2007 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 332.01/519542 |
| Altri autori (Persone) | JiangXia |
| Soggetto topico |
Finance - Statistical methods
Bayesian statistical decision theory - Data processing Marketing - Statistical methods Information technology |
| ISBN |
1-281-31147-2
9786611311476 0-08-055567-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Probabilistic Methods for Financial and Marketing Informatics; Copyright Page; Preface; Contents; Part I: Bayesian Networks and Decision Analysis; Chapter 1. Probabilistic Informatics; 1.1 What Is Informatics?; 1.2 Probabilistic Informatics; 1.3 Outline of This Book; Chapter 2. Probability and Statistics; 2.1 Probability Basics; 2.2 Random Variables; 2.3 The Meaning of Probability; 2.4 Random Variables in Applications; 2.5 Statistical Concepts; Chapter 3. Bayesian Networks; 3.1 What Is a Bayesian Network?; 3.2 Properties of Bayesian Networks
3.3 Causal Networks as Bayesian Networks 3.4 Inference in Bayesian Networks; 3.5 How Do We Obtain the Probabilities?; 3.6 Entailed Conditional Independencies *; Chapter 4. Learning Bayesian Networks; 4.1 Parameter Learning; 4.2 Learning Structure (Model Selection); 4.3 Score-Based Structure Learning *; 4.4 Constraint-Based Structure Learning; 4.5 Causal Learning; 4.6 Software Packages for Learning; 4.7 Examples of Learning; Chapter 5. Decision Analysis Fundamentals; 5.1 Decision Trees; 5.2 Influence Diagrams; 5.3 Dynamic Networks *; Chapter 6. Further Techniques in Decision Analysis 6.1 Modeling Risk Preferences 6.2 Analyzing Risk Directly; 6.3 Dominance; 6.4 Sensitivity Analysis; 6.5 Value of Information; 6.6 Normative Decision Analysis; Part II: Financial Applications; Chapter 7. Investment Science; 7.1 Basics of Investment Science; 7.2 Advanced Topics in Investment Science*; 7.3 A Bayesian Network Portfolio Risk Analyzer *; Chapter 8. Modeling Real Options; 8.1 Solving Real Options Decision Problems; 8.2 Making a Plan; 8.3 Sensitivity Analysis; Chapter 9. Venture Capital Decision Making; 9.1 A Simple VC Decision Model; 9.2 A Detailed VC Decision Model 9.3 Modeling Real Decisions 9.A Appendix; Chapter 10. Bankruptcy Prediction; 10.1 A Bayesian Network for Predicting Bankruptcy; 10.2 Experiments; Part III: Marketing Applications; Chapter 11. Collaborative Filtering; 11.1 Memory-Based Methods; 11.2 Model-Based Methods; 11.3 Experiments; Chapter 12. Targeted Advertising; 12.1 Class Probability Trees; 12.2 Application to Targeted Advertising; Bibliography; Index |
| Record Nr. | UNINA-9910828813603321 |
|
Neapolitan Richard E
|
||
| San Fransisco, CA, : Morgan Kaufmann Publishers, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Quantitative marketing and economics
| Quantitative marketing and economics |
| Pubbl/distr/stampa | [Dordrecht] ; ; [New York], : Kluwer, 2003- |
| Descrizione fisica | volumes : illustrations ; ; 25 cm |
| Disciplina | 658.80072 |
| Soggetto topico |
Marketing research
Marketing research - Econometric models Marketing - Statistical methods Economics - Statistical methods |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Marketing & Sales |
| ISSN | 1573-711X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Quantitative marketing & economics
QME |
| Record Nr. | UNINA-9910147087203321 |
| [Dordrecht] ; ; [New York], : Kluwer, 2003- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Quantitative marketing and economics
| Quantitative marketing and economics |
| Pubbl/distr/stampa | [Dordrecht] ; ; [New York], : Kluwer, 2003- |
| Descrizione fisica | volumes : illustrations ; ; 25 cm |
| Disciplina | 658.80072 |
| Soggetto topico |
Marketing research
Marketing research - Econometric models Marketing - Statistical methods Economics - Statistical methods |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Marketing & Sales |
| ISSN | 1573-711X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Quantitative marketing & economics
QME |
| Record Nr. | UNISA-996200649903316 |
| [Dordrecht] ; ; [New York], : Kluwer, 2003- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
| Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho |
| Autore | Hutcheson Graeme D |
| Pubbl/distr/stampa | London, : SAGE, c2008 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina |
658.8
658.800151 |
| Altri autori (Persone) | MoutinhoLuiz |
| Soggetto topico |
Marketing - Mathematical models
Marketing - Statistical methods |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-7011-8
1-282-02061-7 9786612020612 1-84920-248-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index |
| Record Nr. | UNINA-9910454551603321 |
|
Hutcheson Graeme D
|
||
| London, : SAGE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho
| Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho |
| Autore | Hutcheson Graeme D |
| Pubbl/distr/stampa | London, : SAGE, c2008 |
| Descrizione fisica | 1 online resource (xviii, 235 p.) : ill |
| Disciplina | 658.800151 |
| Altri autori (Persone) | MoutinhoLuiz |
| Soggetto topico |
Marketing - Mathematical models
Marketing - Statistical methods |
| ISBN |
0-7619-7011-8
1-282-02061-7 9786612020612 1-84920-248-6 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index |
| Record Nr. | UNINA-9910782891503321 |
|
Hutcheson Graeme D
|
||
| London, : SAGE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Statistical modeling for management / / Graeme D. Hutcheson and Luiz Moutinho
| Statistical modeling for management / / Graeme D. Hutcheson and Luiz Moutinho |
| Autore | Hutcheson Graeme D |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Los Angeles, : SAGE, 2008 |
| Descrizione fisica | 1 online resource (xviii, 235 p.) : ill |
| Disciplina | 658.800151 |
| Altri autori (Persone) | MoutinhoLuiz |
| Soggetto topico |
Marketing - Mathematical models
Marketing - Statistical methods |
| ISBN |
0-7619-7011-8
1-282-02061-7 9786612020612 1-84920-248-6 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index |
| Record Nr. | UNINA-9910811921903321 |
|
Hutcheson Graeme D
|
||
| Los Angeles, : SAGE, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
