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The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew
| The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew |
| Autore | Belew Shannon |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , [2014] |
| Descrizione fisica | 1 online resource (301 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing - Social aspects Selling Online social networks Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-3333-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots
Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan |
| Record Nr. | UNINA-9910463436503321 |
Belew Shannon
|
||
| New York : , : American Management Association, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew
| The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew |
| Autore | Belew Shannon |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , [2014] |
| Descrizione fisica | 1 online resource (301 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing - Social aspects Selling Online social networks Social media |
| ISBN | 0-8144-3333-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots
Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan |
| Record Nr. | UNINA-9910787643703321 |
|
Belew Shannon
|
||
| New York : , : American Management Association, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew
| The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew |
| Autore | Belew Shannon |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , [2014] |
| Descrizione fisica | 1 online resource (301 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing - Social aspects Selling Online social networks Social media |
| ISBN | 0-8144-3333-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots
Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan |
| Record Nr. | UNINA-9910811847503321 |
|
Belew Shannon
|
||
| New York : , : American Management Association, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Celebrating the past and future of marketing and discovery with social impact : 2021 AMS Virtual Annual Conference and World Marketing Congress / / Juliann Allen, Bruna Jochims, and Shuang Wu
| Celebrating the past and future of marketing and discovery with social impact : 2021 AMS Virtual Annual Conference and World Marketing Congress / / Juliann Allen, Bruna Jochims, and Shuang Wu |
| Autore | Allen Juliann |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer International Publishing, , [2022] |
| Descrizione fisica | 1 online resource (626 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science |
| Soggetto topico |
Marketing
Marketing - Social aspects |
| ISBN | 3-030-95346-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910735395903321 |
|
Allen Juliann
|
||
| Cham, Switzerland : , : Springer International Publishing, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumption, markets & culture
| Consumption, markets & culture |
| Pubbl/distr/stampa | [London], : Gordon and Breach |
| Disciplina | 339.47 |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumers - Attitudes Marketing - Social aspects |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1477-223X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Consumption, markets and culture |
| Record Nr. | UNISA-996207254503316 |
| [London], : Gordon and Breach | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Consumption, markets & culture
| Consumption, markets & culture |
| Pubbl/distr/stampa | [London], : Gordon and Breach |
| Disciplina | 339.47 |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumers - Attitudes Marketing - Social aspects |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1477-223X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Consumption, markets and culture |
| Record Nr. | UNINA-9910263051903321 |
| [London], : Gordon and Breach | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / Arch G Woodside, Roger Baxter editors
| Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / Arch G Woodside, Roger Baxter editors |
| Pubbl/distr/stampa | Bradford, : Emerald Group Publishing Limited, 2013 |
| Descrizione fisica | 1 online resource (390 p.) |
| Disciplina | 658.049 |
| Altri autori (Persone) |
WoodsideArch G
BaxterRoger |
| Collana | Advances in Business Marketing and Purchasing |
| Soggetto topico |
Business networks
Electronic commerce Marketing - Social aspects Strategic alliances (Business) |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; PREFACE; THE IMPACT OF NATIONAL CULTURE ON WESTERN INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS MODELS; INTRODUCTION; APPROACHES FOR MODELING THE INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS; APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP DRAGON; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; DEVELOPING GUANXI RELATIONS; CONTEXTUAL SETTING: CHINA AND GUANXI; APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP RED BIRD; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES
THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONS IN A CHINESE CONTEXTINTRODUCTION; EASTERN AND WESTERN RELATIONSHIPS AND CURRENT RELATIONAL PROCESS MODELS; VERIFYING THE INTERCULTURAL RELATIONAL PROCESS MODEL THROUGH CASE RELATIONSHIPS; THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONSHIPS IN A CHINESE CONTEXT; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; ADAPTATION IN BUSINESS CONTEXTS: WORKING TRIADIC RELATIONSHIPS; INTRODUCTION; ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS; RESEARCH DESIGN AND METHOD; ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS IN CORPORATE TRAVEL MANAGEMENT CONCLUDING DISCUSSIONREFERENCES; HOW DO MANAGERS SEE IT? CAPTURING PRACTITIONER THEORIES VIA NETWORK PICTURES; INTRODUCTION; A BRIEF INTRODUCTION TO THE IMP GROUP TRADITION; NETWORK PICTURES AS THE PICTURING BY ACTORS OF THE BUSINESS NETWORK; NETWORK PICTURES AS A RESEARCH TOOL; PREVIOUS RESEARCH ON NETWORK PICTURES; RESEARCH DESIGN AND METHOD; MAIN FINDINGS AND DISCUSSION; DISCUSSION AND CONCLUSION; REFERENCES; APPENDIX: TEMPLATE OF THE GUIDE USED FOR THE DATA COLLECTION (IN RAMOS & FORD, 2011) |
| Record Nr. | UNINA-9910463788703321 |
| Bradford, : Emerald Group Publishing Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Disneyization of society [[electronic resource] /] / Alan Bryman
| The Disneyization of society [[electronic resource] /] / Alan Bryman |
| Autore | Bryman Alan |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 199 p.) : ill |
| Disciplina | 306.3 |
| Soggetto topico |
Social structure
Amusement parks - Sociological aspects Consumption (Economics) - Social aspects Marketing - Social aspects Globalization - Social aspects |
| ISBN |
0-7619-6765-6
1-280-37031-9 9786610370313 1-4129-3151-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Disneyization -- Theming -- Hybrid consumption -- Merchandising -- Performative labour -- Control and surveillance -- Implications of Disneyization. |
| Record Nr. | UNINA-9910783242003321 |
|
Bryman Alan
|
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| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Diversity suppliers & business magazine
| Diversity suppliers & business magazine |
| Pubbl/distr/stampa | Winchester, Calif., : H.T. Enterprises, ©1994- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.4/21/08693 |
| Soggetto topico |
Minority business enterprises - United States
Industrial procurement - United States Minority consumers - United States Multiculturalism - United States Marketing - Social aspects - United States Industrial procurement Marketing - Social aspects Minority business enterprises Minority consumers Multiculturalism |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Diversity suppliers and business magazine
Suppliers and business magazine Suppliers & business magazine DS & B magazine |
| Record Nr. | UNISA-996202376303316 |
| Winchester, Calif., : H.T. Enterprises, ©1994- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Diversity suppliers & business magazine
| Diversity suppliers & business magazine |
| Pubbl/distr/stampa | Winchester, Calif., : H.T. Enterprises, ©1994- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.4/21/08693 |
| Soggetto topico |
Minority business enterprises - United States
Industrial procurement - United States Minority consumers - United States Multiculturalism - United States Marketing - Social aspects - United States Industrial procurement Marketing - Social aspects Minority business enterprises Minority consumers Multiculturalism |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Diversity suppliers and business magazine
Suppliers and business magazine Suppliers & business magazine DS & B magazine |
| Record Nr. | UNINA-9910340056603321 |
| Winchester, Calif., : H.T. Enterprises, ©1994- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
