Autore	Alonso Dos Santos Manuel
Pubbl/distr/stampa	Hershey, Pennsylvania : , : Business Science Reference, , 2017
Descrizione fisica	PDFs (331 pages) : illustrations
Disciplina	658.8001/9
Collana	Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series
Soggetto topico	Marketing - Psychological aspects Management - Psychological aspects Neurosciences
Soggetto non controllato	Consumer reactions Customer temperament Emotional connections Experiential marketing Facial coding Neuromarketing Television advertisements
ISBN	9781522510291 9781522510284
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit.
Record Nr.	UNINA-9910148745703321

Autore	Majerová Jana
Pubbl/distr/stampa	New York : , : Addleton Academic Publishers, , [2021]
Descrizione fisica	1 online resource (111 pages)
Disciplina	658.5
Soggetto topico	Product management Brand name products - Management Marketing - Psychological aspects
ISBN	1-942585-43-8
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910794506103321

Autore	Dooley Roger <1952->
Pubbl/distr/stampa	Hoboken, N.J., : Wiley, c2012
Descrizione fisica	1 online resource (306 p.)
Disciplina	658.8001/9
Soggetto topico	Neuromarketing Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology
Soggetto genere / forma	Electronic books.
ISBN	1-283-31608-0 9786613316080 1-118-17594-8 1-118-17596-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web.
Record Nr.	UNINA-9910457196603321

Autore	Dooley Roger <1952->
Edizione	[1st ed.]
Pubbl/distr/stampa	Hoboken, N.J., : Wiley, c2012
Descrizione fisica	1 online resource (306 p.)
Disciplina	658.8001/9
Soggetto topico	Neuromarketing Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology Neuromàrqueting Màrqueting - Aspectes psicològics Publicitat - Aspectes psicològics Consumidors - Psicologia
ISBN	9786613316080 9781283316088 1283316080 9781118175941 1118175948 9781118175965 1118175964
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web.
Record Nr.	UNINA-9911093880603321

Autore	Willcox Matthew
Edizione	[Revised and updated edition.]
Pubbl/distr/stampa	Bingley, UK : , : Emerald Publishing Limited, , [2020]
Descrizione fisica	1 online resource (312 pages)
Disciplina	658.80019
Soggetto topico	Marketing - Psychological aspects Consumer behavior
Soggetto genere / forma	Electronic books.
ISBN	1-83982-070-5
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index.
Record Nr.	UNINA-9910494741403321