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Global political marketing / edited by Jennifer Lees-Marshment, Jesper Stromback and Chris Rudd
| Global political marketing / edited by Jennifer Lees-Marshment, Jesper Stromback and Chris Rudd |
| Pubbl/distr/stampa | London ; New York : Routledge, 2010 |
| Descrizione fisica | xvi, 301 p. : ill. ; 24 cm |
| Disciplina | 324.73 |
| Altri autori (Persone) |
Lees-Marshment, Jennifer
Stromback, Jesper Rudd, Chris |
| Collana | Routledge research in political communication ; 3 |
| Soggetto topico |
Public relations and politics
Marketing - Political aspects Political campaigns |
| ISBN | 9780415427227 (hbk) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991000603569707536 |
| London ; New York : Routledge, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
The idea of political marketing [[electronic resource] /] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing [[electronic resource] /] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Pubbl/distr/stampa | Westport, Conn., : Praeger, 2002 |
| Descrizione fisica | 1 online resource (270 p.) |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-42287-4
9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends
8 The Marketing of Political MarketingBibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910455747303321 |
| Westport, Conn., : Praeger, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2002 |
| Descrizione fisica | 1 online resource (xxi, 258 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| ISBN |
1-280-42287-4
9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910780259503321 |
| Westport, Conn. : , : Praeger, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
| The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2002 |
| Descrizione fisica | 1 online resource (xxi, 258 pages) : illustrations |
| Disciplina | 324.7 |
| Altri autori (Persone) |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M |
| Collana | Praeger series in political communication |
| Soggetto topico |
Campaign management
Marketing - Political aspects |
| ISBN |
979-84-00-66810-4
1-280-42287-4 9786610422876 0-313-01238-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors |
| Record Nr. | UNINA-9910809205403321 |
| Westport, Conn. : , : Praeger, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of political marketing
| Journal of political marketing |
| Pubbl/distr/stampa | Binghamton, NY, : Haworth Press |
| Disciplina | 320 |
| Soggetto topico |
Campaign management
Political campaigns Marketing - Political aspects |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Political Institutions & Public Administration - General |
| ISSN | 1537-7865 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Political marketing |
| Record Nr. | UNISA-996207103903316 |
| Binghamton, NY, : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of political marketing
| Journal of political marketing |
| Pubbl/distr/stampa | Binghamton, NY, : Haworth Press |
| Disciplina | 320 |
| Soggetto topico |
Campaign management
Political campaigns Marketing - Political aspects |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Political Institutions & Public Administration - General |
| ISSN | 1537-7865 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Political marketing |
| Record Nr. | UNINA-9910262949003321 |
| Binghamton, NY, : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman
| Political marketing : theoretical and strategic foundations / Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| Autore | Cwalina, Wojciech |
| Pubbl/distr/stampa | Armonk, N.Y. : M.E. Sharpe, c2011 |
| Descrizione fisica | xi, 340 p. : ill. ; 24 cm |
| Disciplina | 324.73 |
| Altri autori (Persone) |
Falkowski, Andrzejauthor
Newman, Bruce I |
| Soggetto topico |
Campaign management
Political campaigns Marketing - Political aspects |
| ISBN | 9780765629166 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001651799707536 |
Cwalina, Wojciech
|
||
| Armonk, N.Y. : M.E. Sharpe, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Political marketing : principles and applications / Jennifer Lees-Marshment
| Political marketing : principles and applications / Jennifer Lees-Marshment |
| Autore | Lees-Marshment, Jennifer |
| Pubbl/distr/stampa | London ; New York : Routledge, 2009 |
| Descrizione fisica | xix, 294 p. : ill. ; 26 cm |
| Disciplina | 324.73 |
| Soggetto topico |
Propaganda politica
Political campaigns Marketing - Political aspects |
| ISBN |
9780415431293 (pbk.)
0415431298 (pbk.) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991000603699707536 |
|
Lees-Marshment, Jennifer
|
||
| London ; New York : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups / / Andrew Lim
| Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups / / Andrew Lim |
| Autore | Lim Andrew |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (160 pages) |
| Disciplina | 956.04 |
| Collana | Palgrave studies in political marketing and management |
| Soggetto topico |
Arab-Israeli conflict
Marketing - Political aspects Pressure groups |
| ISBN |
9783031153327
9783031153310 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Acknowledgements -- Contents -- About the Author -- Abbreviations -- List of Tables -- Chapter 1: Introduction -- Background -- Prior Literature -- Research Question and Hypothesis -- Theoretical Framework -- Methodology -- Structure and Contents -- References -- Chapter 2: Palestine Solidarity Network Aotearoa -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 3: Israel Institute of New Zealand -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Working with Foreign Officials and Governments -- Communicational Output -- Relational Activities -- Analysis -- Conclusion -- References -- Chapter 4: Australia/Israel & -- Jewish Affairs Council -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 5: Australia Palestine Advocacy Network -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Palestine in Australian Politics, 2011-2018 -- 2013 Australian Federal Election -- 2016 Australian Federal Election -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 6: Conclusion -- Introduction -- The Research -- Methodology.
Research Question and Hypothesis -- Case Studies' Findings -- Marketing Orientation -- Segmentation, Targeting, and Positioning (STP) -- Internal Marketing -- Public Diplomacy and Nation Branding -- Value of the Analytical Framework -- Overall Findings -- Strengths -- Limitations -- Contributions to the Academic Literature -- Lessons for Practitioners -- References -- Appendix -- Websites -- Print Media and Newsletters -- Social Media Accounts -- Facebook -- Instagram -- Twitter -- Vimeo -- YouTube -- Index. |
| Record Nr. | UNINA-9910624376903321 |
|
Lim Andrew
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| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Voters or consumers [[electronic resource] ] : imagining the contemporary electorate / / edited by Darren Lilleker and Richard Scullion
| Voters or consumers [[electronic resource] ] : imagining the contemporary electorate / / edited by Darren Lilleker and Richard Scullion |
| Pubbl/distr/stampa | Newcastle, U.K., : Cambridge Scholars Pub., 2008 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 323.6 |
| Altri autori (Persone) |
LillekerDarren G
ScullionRichard |
| Soggetto topico |
Political participation
Political sociology Political campaigns Marketing - Political aspects Consumer behavior - Political aspects Communication in politics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4438-1075-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | TABLE OF CONTENTS; PREFACE; INTRODUCTION; UNINTENDED POLITICS OF INVESTING; THE CONSTRUCTION OF THE POLITICAL CONSUMER OR POLITICS; THE IMPACT OF THE MARKET ON THE CHARACTER OF CITIZENSHIP, AND THE CONSEQUENCES OF THIS FOR POLITICAL ENGAGEMENT; BRANDING THE MAYOR; BRAND BLAIR; GEORGE W, THE MARLBORO MAN AND THE MESSIAH; CITIZENS, CONSUMERS AND THE DEMANDS OF MARKET-DRIVEN NEWS; CONSUMING ELECTIONS? AN ANALYSIS OF YOUTH (NON)VOTING BEHAVIOUR; SHIFTING COGNITIVE GEARS; THE LIFEWORLD MODEL; CONCLUSION; CONTRIBUTORS |
| Record Nr. | UNINA-9910462605403321 |
| Newcastle, U.K., : Cambridge Scholars Pub., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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