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AdMedia
| AdMedia |
| Pubbl/distr/stampa | [Auckland, N.Z], : [Minty's Media Ltd.], 1985- |
| Descrizione fisica | volumes : illustrations (some color), portraits ; ; 30 cm |
| Soggetto topico |
Advertising
Marketing - New Zealand Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1179-870X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Ad/Media
AdMedia (New Zealand) |
| Record Nr. | UNISA-996215775303316 |
| [Auckland, N.Z], : [Minty's Media Ltd.], 1985- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
AdMedia
| AdMedia |
| Pubbl/distr/stampa | [Auckland, N.Z], : [Minty's Media Ltd.], 1985- |
| Descrizione fisica | volumes : illustrations (some color), portraits ; ; 30 cm |
| Soggetto topico |
Advertising
Marketing - New Zealand Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1179-870X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Ad/Media
AdMedia (New Zealand) |
| Record Nr. | UNINA-9910223759203321 |
| [Auckland, N.Z], : [Minty's Media Ltd.], 1985- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Australasian marketing journal : AMJ
| Australasian marketing journal : AMJ |
| Pubbl/distr/stampa | Sydney : , : School of Marketing, University of New South Wales, , [2018]- |
| Disciplina | 658.8480905 |
| Soggetto topico |
Marketing - Australasia
Marketing - New Zealand Marketing Marketing - Australasie |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato |
marketing
australasia Marketing (General) Marketing (algemeen) |
| ISSN | 1839-3349 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | AMJ |
| Record Nr. | UNISA-996203826303316 |
| Sydney : , : School of Marketing, University of New South Wales, , [2018]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Handbook of markets and economies [[electronic resource] ] : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy
| Handbook of markets and economies [[electronic resource] ] : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2006 |
| Descrizione fisica | 1 online resource (728 p.) |
| Disciplina | 330.95 |
| Altri autori (Persone) |
PecotichAnthony
ShultzClifford J |
| Soggetto topico |
Marketing - Asia
Marketing - Australia Marketing - New Zealand |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-49876-6
1-315-49877-4 1-280-91217-0 9786610912179 0-7656-2011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage
CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX |
| Record Nr. | UNINA-9910457715703321 |
| Armonk, N.Y., : M.E. Sharpe, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy
| Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy |
| Pubbl/distr/stampa | Armonk, N.Y. : , : M.E. Sharpe, , 2006 |
| Descrizione fisica | 1 online resource (xi, 712 pages) : illustrations, maps |
| Disciplina | 330.95 |
| Collana | Gale eBooks |
| Soggetto topico |
Marketing - Asia
Marketing - Australia Marketing - New Zealand |
| ISBN |
1-315-49875-8
1-315-49876-6 1-315-49877-4 1-280-91217-0 9786610912179 0-7656-2011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage
CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX |
| Altri titoli varianti | East Asia, Southeast Asia, Australia, New Zealand |
| Record Nr. | UNINA-9910784468603321 |
| Armonk, N.Y. : , : M.E. Sharpe, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy
| Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy |
| Pubbl/distr/stampa | Armonk, N.Y. : , : M.E. Sharpe, , 2006 |
| Descrizione fisica | 1 online resource (xi, 712 pages) : illustrations, maps |
| Disciplina | 330.95 |
| Collana | Gale eBooks |
| Soggetto topico |
Marketing - Asia
Marketing - Australia Marketing - New Zealand |
| ISBN |
1-315-49875-8
1-315-49876-6 1-315-49877-4 1-280-91217-0 9786610912179 0-7656-2011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage
CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX |
| Altri titoli varianti | East Asia, Southeast Asia, Australia, New Zealand |
| Record Nr. | UNINA-9910817916803321 |
| Armonk, N.Y. : , : M.E. Sharpe, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing bulletin
| The marketing bulletin |
| Pubbl/distr/stampa | Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8005 |
| Soggetto topico |
Marketing research
Marketing research - New Zealand Marketing Marketing - New Zealand Marketing - Recherche Marketing - Recherche - Nouvelle-Zélande Marketing - Nouvelle-Zélande |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996201324103316 |
| Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The marketing bulletin
| The marketing bulletin |
| Pubbl/distr/stampa | Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8005 |
| Soggetto topico |
Marketing research
Marketing research - New Zealand Marketing Marketing - New Zealand Marketing - Recherche Marketing - Recherche - Nouvelle-Zélande Marketing - Nouvelle-Zélande |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996215774903316 |
| Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The marketing bulletin
| The marketing bulletin |
| Pubbl/distr/stampa | Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8005 |
| Soggetto topico |
Marketing research
Marketing research - New Zealand Marketing Marketing - New Zealand Marketing - Recherche Marketing - Recherche - Nouvelle-Zélande Marketing - Nouvelle-Zélande |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339573103321 |
| Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing bulletin
| The marketing bulletin |
| Pubbl/distr/stampa | Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8005 |
| Soggetto topico |
Marketing research
Marketing research - New Zealand Marketing Marketing - New Zealand Marketing - Recherche Marketing - Recherche - Nouvelle-Zélande Marketing - Nouvelle-Zélande |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910147161903321 |
| Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
