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Authentic marketing : how to capture hearts and minds through the power of purpose / / Larry Weber
| Authentic marketing : how to capture hearts and minds through the power of purpose / / Larry Weber |
| Autore | Weber Larry |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (255 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Moral and ethical aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-51373-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467471303321 |
Weber Larry
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| Hoboken, New Jersey : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Authentic marketing : how to capture hearts and minds through the power of purpose / / Larry Weber
| Authentic marketing : how to capture hearts and minds through the power of purpose / / Larry Weber |
| Autore | Weber Larry |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (255 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Moral and ethical aspects |
| ISBN |
1-119-51377-4
1-119-51373-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Profit meets purpose : find your company's soul -- The era of social consciousness : where technology meets humanity -- A better strategy model for a better world -- The evolution of marketing : moving from manipulation to authenticity -- Search for truths to drive constituency mapping -- Humanize your brand -- Move beyond storytelling to storydoing -- Use data-telling to anchor objectives & validate progress -- Infuse trusted voices in paid, owned & earned media -- Create a purpose-driven culture -- Measure the value purpose -- Make a plan -- Purpose is everything. |
| Record Nr. | UNINA-9910793233503321 |
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Weber Larry
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| Hoboken, New Jersey : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Authentic marketing : how to capture hearts and minds through the power of purpose / / Larry Weber
| Authentic marketing : how to capture hearts and minds through the power of purpose / / Larry Weber |
| Autore | Weber Larry |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (255 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Moral and ethical aspects |
| ISBN |
1-119-51377-4
1-119-51373-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Profit meets purpose : find your company's soul -- The era of social consciousness : where technology meets humanity -- A better strategy model for a better world -- The evolution of marketing : moving from manipulation to authenticity -- Search for truths to drive constituency mapping -- Humanize your brand -- Move beyond storytelling to storydoing -- Use data-telling to anchor objectives & validate progress -- Infuse trusted voices in paid, owned & earned media -- Create a purpose-driven culture -- Measure the value purpose -- Make a plan -- Purpose is everything. |
| Record Nr. | UNINA-9910811516703321 |
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Weber Larry
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| Hoboken, New Jersey : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ethical approaches to marketing : positive contributions to society / / edited by Carolyn Strong
| Ethical approaches to marketing : positive contributions to society / / edited by Carolyn Strong |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : Walter de Gruyter GmbH, , [2021] |
| Descrizione fisica | 1 online resource (248 pages) |
| Disciplina | 174.4 |
| Soggetto topico |
Marketing - Moral and ethical aspects
Business ethics Marketing - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
3-11-065573-X
3-11-065956-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Foreword: Ethical Approaches to Marketing - Positive Contributions to Society -- Introduction -- Contents -- 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- 2 The Usefulness of the Social Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing -- 6 What People Actually Know about Posthumous Organ Donation -- 7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption -- 8 Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs -- 9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations -- 10 Social Media and Health Promotion -- 11 Chinese Consumers' Values and Perspectives of Sustainable Consumption -- 12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities -- Concluding Comment -- About the Contributors -- Index. |
| Record Nr. | UNINA-9910554275803321 |
| Berlin ; ; Boston : , : Walter de Gruyter GmbH, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ethical issues in communication professions : new agendas in communication / / [edited by] Minette E. Drumwright
| Ethical issues in communication professions : new agendas in communication / / [edited by] Minette E. Drumwright |
| Pubbl/distr/stampa | New York ; ; Abingdon, Oxon : , : Routledge, , 2014 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 302.23 |
| Altri autori (Persone) | DrumwrightMinette E |
| Collana | New agendas in communication |
| Soggetto topico |
Mass media - Moral and ethical aspects
Journalistic ethics Advertising - Moral and ethical aspects Marketing - Moral and ethical aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-415-86994-3
0-203-79623-3 1-135-13935-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover ; Ethical Issues in Communication Professions ; Title Page ; Copyright Page ; Table of Contents ; List of Figures; List of Contributors; Preface; Acknowledgments; 1 Freedom of the Press and Journalism Ethics in the Internet Age ; 2 The Plight for Journalistic Ethics Amid Technological Innovation and Exterior Forces ; 3 Kant on Unsocial Sociability and the Ethics of Social Blogging ; 4 The Case of Media Violence: Who is Responsible for Protecting Children from Harm? ; 5 Ethics and Advergaming: Concerns of Marketing to Youth
6 Ethics in Crisis Communication: Persistent Challenges and Emerging Issues 7 Putting Problems into Context: An Organizational Approach to Advertising Ethics ; 8 Clarifying, Confusing, or Crooked? How Ethically Minded Consumers Interpret Green Advertising Claims ; 9 Crowdsourcing and Co-Creation: Ethical and Procedural Implications for Advertising Creativity ; 10 Ethics, Advertising, and Racial Segmentation: An Integrated Social Identity Perspective ; 11 DTC Prescription Drug Advertising: Focusing on Ethics 12 Ads Are Watching You: Advertising Applications of Facial Recognition Technology and Communication Ethics 13 Ethical Issues in Marketing Communication in Emerging Markets: The Case of Advertising in the Middle East ; Index |
| Record Nr. | UNINA-9910452632203321 |
| New York ; ; Abingdon, Oxon : , : Routledge, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ethical issues in communication professions : new agendas in communication / / [edited by] Minette E. Drumwright
| Ethical issues in communication professions : new agendas in communication / / [edited by] Minette E. Drumwright |
| Pubbl/distr/stampa | New York ; ; Abingdon, Oxon : , : Routledge, , 2014 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 302.23 |
| Altri autori (Persone) | DrumwrightMinette E |
| Collana | New agendas in communication |
| Soggetto topico |
Mass media - Moral and ethical aspects
Journalistic ethics Advertising - Moral and ethical aspects Marketing - Moral and ethical aspects |
| ISBN |
1-135-13943-1
0-415-86994-3 0-203-79623-3 1-135-13935-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover ; Ethical Issues in Communication Professions ; Title Page ; Copyright Page ; Table of Contents ; List of Figures; List of Contributors; Preface; Acknowledgments; 1 Freedom of the Press and Journalism Ethics in the Internet Age ; 2 The Plight for Journalistic Ethics Amid Technological Innovation and Exterior Forces ; 3 Kant on Unsocial Sociability and the Ethics of Social Blogging ; 4 The Case of Media Violence: Who is Responsible for Protecting Children from Harm? ; 5 Ethics and Advergaming: Concerns of Marketing to Youth
6 Ethics in Crisis Communication: Persistent Challenges and Emerging Issues 7 Putting Problems into Context: An Organizational Approach to Advertising Ethics ; 8 Clarifying, Confusing, or Crooked? How Ethically Minded Consumers Interpret Green Advertising Claims ; 9 Crowdsourcing and Co-Creation: Ethical and Procedural Implications for Advertising Creativity ; 10 Ethics, Advertising, and Racial Segmentation: An Integrated Social Identity Perspective ; 11 DTC Prescription Drug Advertising: Focusing on Ethics 12 Ads Are Watching You: Advertising Applications of Facial Recognition Technology and Communication Ethics 13 Ethical Issues in Marketing Communication in Emerging Markets: The Case of Advertising in the Middle East ; Index |
| Record Nr. | UNINA-9910790584203321 |
| New York ; ; Abingdon, Oxon : , : Routledge, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ethical marketing and the new consumer / / Chris Arnold
| Ethical marketing and the new consumer / / Chris Arnold |
| Autore | Arnold Chris |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, U.K., : Wiley, 2009 |
| Descrizione fisica | 1 online resource (xv, 272 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Moral and ethical aspects
New Age consumers |
| ISBN |
9780470682777
0470682779 9780470685464 0470685468 9781119206514 1119206510 9781282483101 1282483102 9786612483103 6612483105 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. |
| Record Nr. | UNINA-9910139490203321 |
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Arnold Chris
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| Chichester, U.K., : Wiley, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ethics in marketing : international cases and perspectives / / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris
| Ethics in marketing : international cases and perspectives / / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris |
| Autore | Murphy Patrick E. <1948-, > |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (213 pages) : illustrations |
| Disciplina | 174/.4 |
| Altri autori (Persone) |
HarrisFiona J <1967-> (Fiona Jane)
LaczniakEugene R |
| Soggetto topico |
Marketing - Moral and ethical aspects
Marketing |
| ISBN |
1-315-62664-0
1-317-23565-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Background -- pt. 2. Short cases -- pt. 3. Intermediate cases -- pt. 4. Long cases. |
| Record Nr. | UNINA-9910155131103321 |
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Murphy Patrick E. <1948-, >
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| New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The fair trade scandal : marketing poverty to benefit the rich / / Ndongo Samba Sylla ; translated by David Clément Leye
| The fair trade scandal : marketing poverty to benefit the rich / / Ndongo Samba Sylla ; translated by David Clément Leye |
| Autore | Sylla Ndongo Samba |
| Pubbl/distr/stampa | London : , : Pluto Press, , 2014 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 192 |
| Altri autori (Persone) | LeyeDavid Clément |
| Soggetto topico |
International trade - Moral and ethical aspects
Marketing - Moral and ethical aspects Produce trade - Developing countries Competition, Unfair Fair trade foods Price maintenance |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78371-014-4
1-78371-013-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910464485803321 |
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Sylla Ndongo Samba
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| London : , : Pluto Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The fair trade scandal : marketing poverty to benefit the rich / / Ndongo Samba Sylla ; translated by David Cl{copy}℗·ment Leye
| The fair trade scandal : marketing poverty to benefit the rich / / Ndongo Samba Sylla ; translated by David Cl{copy}℗·ment Leye |
| Autore | Sylla Ndongo Samba |
| Pubbl/distr/stampa | Athens, Ohio : , : Ohio University Press, , 2014 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 382/.3 |
| Altri autori (Persone) | LeyeDavid Cl{acute}ement |
| Soggetto topico |
International trade - Moral and ethical aspects
Marketing - Moral and ethical aspects Produce trade - Developing countries Competition, Unfair Fair trade foods Price maintenance |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8214-4489-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of Illustrations; Acknowledgements; List of Acronyms and Abbreviations; Introduction; 1: On the Inequalities of the International Trade System; 2: The Fair Trade Universe; 3: Controversies Around Fair Trade; 4: Redeeming the Free Market as a Solution to Poverty: The Limitations of the FT Economic Model; 5: Looking for the Global Impact of Fair Trade; Conclusion; Annexes; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910464887003321 |
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Sylla Ndongo Samba
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| Athens, Ohio : , : Ohio University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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