Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
10 péchés mortels en marketing : symptômes et solutions / / Philip Kotler
| 10 péchés mortels en marketing : symptômes et solutions / / Philip Kotler |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Paris, [France] : , : Maxima, Laurent du Mesnil éditeur, , 2016 |
| Descrizione fisica | 1 online resource (80 pages) |
| Disciplina | 658.8 |
| Collana | Master Class |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8188-0657-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910464985003321 |
Kotler Philip
|
||
| Paris, [France] : , : Maxima, Laurent du Mesnil éditeur, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk
| Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk |
| Autore | Funk Tom <1965-> |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Social media - Marketing
Internet marketing Social marketing Marketing - Management Business and Management, general |
| ISBN |
9781430244080
1430244089 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The business case -- Best practices -- The platforms -- Advertising and promotion -- Facebook advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced social media campaigns -- Power up your platform -- Bringing it all together. |
| Record Nr. | UNINA-9910438248803321 |
|
Funk Tom <1965->
|
||
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Annual Conference proceedings
| Annual Conference proceedings |
| Pubbl/distr/stampa | [Macomb, IL] : , : Marketing Management Association, , [2009]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Conference papers and proceedings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Marketing Management Association ... Annual Conference proceedings
MMA Spring Conference proceedings Marketing Management Association ... Spring Conference proceedings Spring ... MMA Conference proceedings |
| Record Nr. | UNINA-9910679995103321 |
| [Macomb, IL] : , : Marketing Management Association, , [2009]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Annual Conference proceedings
| Annual Conference proceedings |
| Pubbl/distr/stampa | [Macomb, IL] : , : Marketing Management Association, , [2009]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Conference papers and proceedings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Marketing Management Association ... Annual Conference proceedings
MMA Spring Conference proceedings Marketing Management Association ... Spring Conference proceedings Spring ... MMA Conference proceedings |
| Record Nr. | UNISA-996262834303316 |
| [Macomb, IL] : , : Marketing Management Association, , [2009]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910462263603321 |
|
Grapentine Terry
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910785733003321 |
|
Grapentine Terry
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso
| Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso |
| Autore | Rumín Hermoso José Manuel |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (194 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Marketing - Management Telemarketing Servicio al cliente Administración de mercadeo Telemercadeo |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-792-067-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910398192703321 |
|
Rumín Hermoso José Manuel
|
||
| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso
| Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso |
| Autore | Rumín Hermoso José Manuel |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (194 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Marketing - Management Telemarketing Servicio al cliente Administración de mercadeo Telemercadeo |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-792-067-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910672356503321 |
|
Rumín Hermoso José Manuel
|
||
| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck
| Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (22 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8080-0857-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910466805103321 |
|
Pichère Pierre
|
||
| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck
| Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (22 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN | 2-8080-0857-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910796846503321 |
|
Pichère Pierre
|
||
| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Marketing - Management
(323)
- Marketing (49)
- Strategic planning (32)
- Consumer behavior (18)
- Marketing - Decision making (16)