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Adcreep : The Case Against Modern Marketing / / Mark Bartholomew
| Adcreep : The Case Against Modern Marketing / / Mark Bartholomew |
| Autore | Bartholomew Mark |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (236 pages) |
| Disciplina | 343.7308/2 |
| Soggetto topico |
Advertising laws - United States
Marketing - Law and legislation - United States Advertising - Social aspects - United States Marketing - Social aspects - United States |
| ISBN | 1-5036-0218-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction -- 1. Advertising on Trial -- 2. Colonizing New Advertising Spaces -- 3. The New Market Research -- 4. From Market Share to Mindshare -- 5. Sellebrity -- 6. Stopping Adcreep -- Acknowledgments -- Notes -- Index |
| Record Nr. | UNINA-9910792939603321 |
Bartholomew Mark
|
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| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adcreep : The Case Against Modern Marketing / / Mark Bartholomew
| Adcreep : The Case Against Modern Marketing / / Mark Bartholomew |
| Autore | Bartholomew Mark |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (236 pages) |
| Disciplina | 343.7308/2 |
| Soggetto topico |
Advertising laws - United States
Marketing - Law and legislation - United States Advertising - Social aspects - United States Marketing - Social aspects - United States |
| ISBN | 1-5036-0218-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Introduction -- 1. Advertising on Trial -- 2. Colonizing New Advertising Spaces -- 3. The New Market Research -- 4. From Market Share to Mindshare -- 5. Sellebrity -- 6. Stopping Adcreep -- Acknowledgments -- Notes -- Index |
| Record Nr. | UNINA-9910825835303321 |
|
Bartholomew Mark
|
||
| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Disclosures 101 for social media influencers
| Disclosures 101 for social media influencers |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, , 2019 |
| Descrizione fisica | 1 online resource (7 pages) : color illustrations |
| Soggetto topico |
Social media - United States
Advertising laws - United States Marketing - Law and legislation - United States Internet marketing - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910713532003321 |
| [Washington, D.C.] : , : Federal Trade Commission, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Federal marketing orders and federal research and promotion programs : background for 1995 farm legislation / / Steven A. Neff, Gerald E. Plato
| Federal marketing orders and federal research and promotion programs : background for 1995 farm legislation / / Steven A. Neff, Gerald E. Plato |
| Autore | Neff Steve |
| Pubbl/distr/stampa | [Washington, D.C.] : , : United States Department. of Agriculture, Economic Research Service, , 1995 |
| Descrizione fisica | 1 online resource (iv, 34 pages) : illustrations |
| Collana | Agricultural economic report |
| Soggetto topico |
Marketing - Law and legislation - United States
Marketing research - United States Agricultural price supports - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Federal marketing orders and federal research and promotion programs |
| Record Nr. | UNINA-9910715472003321 |
|
Neff Steve
|
||
| [Washington, D.C.] : , : United States Department. of Agriculture, Economic Research Service, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
