Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken
| Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
| Autore | Bang Tor |
| Pubbl/distr/stampa | Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 |
| Descrizione fisica | 1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
| Soggetto topico |
Marketing - Moral and ethical aspects - Norway
Marketing - Law and legislation Mass media - Marketing Digital communications - Law and legislation Digital communications - Moral and ethical aspects |
| Soggetto non controllato |
media
journalism marketing content marketing |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Record Nr. | UNINA-9910563157903321 |
Bang Tor
|
||
| Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken
| Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
| Pubbl/distr/stampa | Oslo, Norway : , : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication), , 2016 |
| Descrizione fisica | 1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
| Soggetto topico |
Marketing - Moral and ethical aspects - Norway
Marketing - Law and legislation Mass media - Marketing Digital communications - Law and legislation Digital communications - Moral and ethical aspects |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Record Nr. | UNINA-9910156514103321 |
| Oslo, Norway : , : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication), , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Busting the Bootlegs
| Protecting the Brand : Busting the Bootlegs |
| Autore | Hlavnicka Peter |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (448 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Trademark infringement - United States Gray market - Law and legislation - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-207-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: State Civil and Criminal Anti-Counterfeiting Statutes -- Chapter 2: Federal Criminal Law -- Chapter 3: Using the Lanham Actto Combat Grey and Counterfeit Goods -- Chapter 4: The Material Difference: Sections 32, 43(A), and 42 of the Lanham Act and Section 526 of the Tariff Act -- About the Authors -- Index -- Adpage -- Backcover. |
| Record Nr. | UNINA-9910795762303321 |
|
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Busting the Bootlegs
| Protecting the Brand : Busting the Bootlegs |
| Autore | Hlavnicka Peter |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (448 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Trademark infringement - United States Gray market - Law and legislation - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-207-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: State Civil and Criminal Anti-Counterfeiting Statutes -- Chapter 2: Federal Criminal Law -- Chapter 3: Using the Lanham Actto Combat Grey and Counterfeit Goods -- Chapter 4: The Material Difference: Sections 32, 43(A), and 42 of the Lanham Act and Section 526 of the Tariff Act -- About the Authors -- Index -- Adpage -- Backcover. |
| Record Nr. | UNINA-9910817394603321 |
|
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Counterfeiting and Grey Markets
| Protecting the Brand : Counterfeiting and Grey Markets |
| Autore | Hlavnicka Peter |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (394 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Collana | Business law and corporate risk management collection |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Gray market - Law and legislation - United States Trademark infringement - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-152-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. |
| Record Nr. | UNINA-9910795119703321 |
|
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Counterfeiting and Grey Markets
| Protecting the Brand : Counterfeiting and Grey Markets |
| Autore | Hlavnicka Peter |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (394 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Collana | Business law and corporate risk management collection |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Gray market - Law and legislation - United States Trademark infringement - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-152-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. |
| Record Nr. | UNINA-9910817409503321 |
|
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
