Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Emerging paradigms in the Indian marketplace [[electronic resource] /] / guest editor: Paurav Shukla
| Emerging paradigms in the Indian marketplace [[electronic resource] /] / guest editor: Paurav Shukla |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (131 p.) |
| Altri autori (Persone) | ShuklaPaurav |
| Collana | Asia Pacific Journal of Marketing and Logistics |
| Soggetto topico |
Marketing - India
Business logistics - India |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-73756-5
9786610737567 1-84663-175-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment
Marketing programmes across different phases of the product life cycleList of reviewers; |
| Record Nr. | UNINA-9910450741603321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emerging paradigms in the Indian marketplace [[electronic resource] /] / guest editor: Paurav Shukla
| Emerging paradigms in the Indian marketplace [[electronic resource] /] / guest editor: Paurav Shukla |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (131 p.) |
| Altri autori (Persone) | ShuklaPaurav |
| Collana | Asia Pacific Journal of Marketing and Logistics |
| Soggetto topico |
Marketing - India
Business logistics - India |
| ISBN |
1-280-73756-5
9786610737567 1-84663-175-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment
Marketing programmes across different phases of the product life cycleList of reviewers; |
| Record Nr. | UNINA-9910784023103321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Glimpses of emerging trends in trade and development [[electronic resource] /] / eds., V.B. Angadi ... [et al.]
| Glimpses of emerging trends in trade and development [[electronic resource] /] / eds., V.B. Angadi ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2007 |
| Descrizione fisica | 1 online resource (414 p.) |
| Altri autori (Persone) | AngadiV. B |
| Soggetto topico | Marketing - India |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-64287-589-9
1-282-80203-8 9786612802034 1-4416-7608-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Global trade and finance -- pt. 2. Marketing and related issues. |
| Record Nr. | UNINA-9910458308903321 |
| Mumbai [India], : Himalaya Pub. House, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Glimpses of emerging trends in trade and development [[electronic resource] /] / eds., V.B. Angadi ... [et al.]
| Glimpses of emerging trends in trade and development [[electronic resource] /] / eds., V.B. Angadi ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2007 |
| Descrizione fisica | 1 online resource (414 p.) |
| Altri autori (Persone) | AngadiV. B |
| Soggetto topico | Marketing - India |
| ISBN |
1-64287-589-9
1-282-80203-8 9786612802034 1-4416-7608-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Global trade and finance -- pt. 2. Marketing and related issues. |
| Record Nr. | UNINA-9910791441803321 |
| Mumbai [India], : Himalaya Pub. House, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Images retail
| Images retail |
| Pubbl/distr/stampa | New Delhi, : Images Multimedia Pvt. Ltd |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Retail trade - India
Marketing - India |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910389401303321 |
| New Delhi, : Images Multimedia Pvt. Ltd | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Images retail
| Images retail |
| Pubbl/distr/stampa | New Delhi, : Images Multimedia Pvt. Ltd |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Retail trade - India
Marketing - India |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996417536303316 |
| New Delhi, : Images Multimedia Pvt. Ltd | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey
| Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
| Autore | Singh Awadhesh Kumar |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 307.1412 |
| Altri autori (Persone) | PandeySatyaprakash |
| Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
| Record Nr. | UNINA-9910454713503321 |
Singh Awadhesh Kumar
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey
| Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
| Autore | Singh Awadhesh Kumar |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 307.1412 |
| Altri autori (Persone) | PandeySatyaprakash |
| Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
| ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
| Record Nr. | UNINA-9910782505303321 |
|
Singh Awadhesh Kumar
|
||
| New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan
| Rural marketing [[electronic resource] ] : targeting the non-urban consumer / / Sanal Kumar Velayudhan |
| Autore | Velayudhan Sanal Kumar <1955-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles ; ; London, : Response, 2007 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina |
658.800954/091734
658.8700954091734 |
| Soggetto topico |
Marketing - India
Consumer behavior - India |
| ISBN |
93-5150-001-2
1-281-96541-3 9786611965419 81-7829-975-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author |
| Record Nr. | UNINA-9910782445203321 |
|
Velayudhan Sanal Kumar <1955->
|
||
| Los Angeles ; ; London, : Response, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
