Emerging paradigms in the Indian marketplace [[electronic resource] /] / guest editor: Paurav Shukla |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
Descrizione fisica | 1 online resource (131 p.) |
Altri autori (Persone) | ShuklaPaurav |
Collana | Asia Pacific Journal of Marketing and Logistics |
Soggetto topico |
Marketing - India
Business logistics - India |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-73756-5
9786610737567 1-84663-175-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment
Marketing programmes across different phases of the product life cycleList of reviewers; |
Record Nr. | UNINA-9910450741603321 |
Bradford, England, : Emerald Group Publishing, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Emerging paradigms in the Indian marketplace [[electronic resource] /] / guest editor: Paurav Shukla |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
Descrizione fisica | 1 online resource (131 p.) |
Altri autori (Persone) | ShuklaPaurav |
Collana | Asia Pacific Journal of Marketing and Logistics |
Soggetto topico |
Marketing - India
Business logistics - India |
ISBN |
1-280-73756-5
9786610737567 1-84663-175-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment
Marketing programmes across different phases of the product life cycleList of reviewers; |
Record Nr. | UNINA-9910784023103321 |
Bradford, England, : Emerald Group Publishing, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
|
Emerging paradigms in the Indian marketplace [[electronic resource] /] / guest editor: Paurav Shukla |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
Descrizione fisica | 1 online resource (131 p.) |
Disciplina | 659.19;659.1991417 |
Altri autori (Persone) | ShuklaPaurav |
Collana | Asia Pacific Journal of Marketing and Logistics |
Soggetto topico |
Marketing - India
Business logistics - India |
ISBN |
1-280-73756-5
9786610737567 1-84663-175-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment
Marketing programmes across different phases of the product life cycleList of reviewers; |
Record Nr. | UNINA-9910821006603321 |
Bradford, England, : Emerald Group Publishing, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Glimpses of emerging trends in trade and development [[electronic resource] /] / eds., V.B. Angadi ... [et al.] |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2007 |
Descrizione fisica | 1 online resource (414 p.) |
Altri autori (Persone) | AngadiV. B |
Soggetto topico | Marketing - India |
Soggetto genere / forma | Electronic books. |
ISBN |
1-64287-589-9
1-282-80203-8 9786612802034 1-4416-7608-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Global trade and finance -- pt. 2. Marketing and related issues. |
Record Nr. | UNINA-9910458308903321 |
Mumbai [India], : Himalaya Pub. House, 2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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Glimpses of emerging trends in trade and development [[electronic resource] /] / eds., V.B. Angadi ... [et al.] |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2007 |
Descrizione fisica | 1 online resource (414 p.) |
Altri autori (Persone) | AngadiV. B |
Soggetto topico | Marketing - India |
ISBN |
1-64287-589-9
1-282-80203-8 9786612802034 1-4416-7608-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Global trade and finance -- pt. 2. Marketing and related issues. |
Record Nr. | UNINA-9910791441803321 |
Mumbai [India], : Himalaya Pub. House, 2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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Glimpses of emerging trends in trade and development [[electronic resource] /] / eds., V.B. Angadi ... [et al.] |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2007 |
Descrizione fisica | 1 online resource (414 p.) |
Altri autori (Persone) | AngadiV. B |
Soggetto topico | Marketing - India |
ISBN |
1-64287-589-9
1-282-80203-8 9786612802034 1-4416-7608-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Global trade and finance -- pt. 2. Marketing and related issues. |
Record Nr. | UNINA-9910818673603321 |
Mumbai [India], : Himalaya Pub. House, 2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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Images retail |
Pubbl/distr/stampa | New Delhi, : Images Multimedia Pvt. Ltd |
Descrizione fisica | 1 online resource |
Soggetto topico |
Retail trade - India
Marketing - India |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910389401303321 |
New Delhi, : Images Multimedia Pvt. Ltd | ||
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Lo trovi qui: Univ. Federico II | ||
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Images retail |
Pubbl/distr/stampa | New Delhi, : Images Multimedia Pvt. Ltd |
Descrizione fisica | 1 online resource |
Soggetto topico |
Retail trade - India
Marketing - India |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-996417536303316 |
New Delhi, : Images Multimedia Pvt. Ltd | ||
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Lo trovi qui: Univ. di Salerno | ||
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Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
Autore | Singh Awadhesh Kumar |
Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 307.1412 |
Altri autori (Persone) | PandeySatyaprakash |
Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
Record Nr. | UNINA-9910454713503321 |
Singh Awadhesh Kumar
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New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
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Lo trovi qui: Univ. Federico II | ||
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Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
Autore | Singh Awadhesh Kumar |
Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 307.1412 |
Altri autori (Persone) | PandeySatyaprakash |
Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
Record Nr. | UNINA-9910782505303321 |
Singh Awadhesh Kumar
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New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
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Lo trovi qui: Univ. Federico II | ||
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