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Historical perspectives on non-western markets and consumer cultures / / guest editors, Eminegul Karababa, Jonathan Schroeder
| Historical perspectives on non-western markets and consumer cultures / / guest editors, Eminegul Karababa, Jonathan Schroeder |
| Autore | Karababa Eminegul |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (93 pages) |
| Disciplina | 381.09 |
| Collana | Journal of Historical Research in Marketing |
| Soggetto topico | Marketing - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83909-256-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511624103321 |
Karababa Eminegul
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| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Historical perspectives on non-western markets and consumer cultures / / guest editors, Eminegul Karababa, Jonathan Schroeder
| Historical perspectives on non-western markets and consumer cultures / / guest editors, Eminegul Karababa, Jonathan Schroeder |
| Autore | Karababa Eminegul |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (93 pages) |
| Disciplina | 381.09 |
| Collana | Journal of Historical Research in Marketing |
| Soggetto topico | Marketing - History |
| ISBN | 1-83909-256-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795369503321 |
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Karababa Eminegul
|
||
| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Historical perspectives on non-western markets and consumer cultures / / guest editors, Eminegul Karababa, Jonathan Schroeder
| Historical perspectives on non-western markets and consumer cultures / / guest editors, Eminegul Karababa, Jonathan Schroeder |
| Autore | Karababa Eminegul |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (93 pages) |
| Disciplina | 381.09 |
| Collana | Journal of Historical Research in Marketing |
| Soggetto topico | Marketing - History |
| ISBN | 1-83909-256-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827941003321 |
|
Karababa Eminegul
|
||
| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing century [[electronic resource] ] : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi
| The marketing century [[electronic resource] ] : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi |
| Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 658.3124 |
| Altri autori (Persone) | KourdiJeremy |
| Soggetto topico | Marketing - History |
| ISBN |
1-119-20850-5
1-280-78442-3 9786613694812 1-119-99359-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Marketing Century; CONTENTS; Introduction (Rod Wilkes); 1 Strategic Marketing (Don Peppers and Martha Rogers); 2 Market Segmentation (Malcolm McDonald); 3 Innovation (John Saunders and Veronica Wong); 4 Digital Marketing (Philip Sheldrake); 5 Sales and Business Development (Beth Rogers); 6 Customer Relationship Management (Merlin Stone); 7 Branding (Graham Hales); 8 Advertising (Jonathan Gabay); 9 Public Relations (Paul Mylrea); 10 Internal Marketing (Keith Glanfield); 11 Marketing and Sustainability (John Grant); 12 Social Marketing (Veronica Sharp); Index |
| Record Nr. | UNINA-9910139550703321 |
| Chichester, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing century [[electronic resource] ] : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi
| The marketing century [[electronic resource] ] : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi |
| Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 658.3124 |
| Altri autori (Persone) | KourdiJeremy |
| Soggetto topico | Marketing - History |
| ISBN |
1-119-20850-5
1-280-78442-3 9786613694812 1-119-99359-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Marketing Century; CONTENTS; Introduction (Rod Wilkes); 1 Strategic Marketing (Don Peppers and Martha Rogers); 2 Market Segmentation (Malcolm McDonald); 3 Innovation (John Saunders and Veronica Wong); 4 Digital Marketing (Philip Sheldrake); 5 Sales and Business Development (Beth Rogers); 6 Customer Relationship Management (Merlin Stone); 7 Branding (Graham Hales); 8 Advertising (Jonathan Gabay); 9 Public Relations (Paul Mylrea); 10 Internal Marketing (Keith Glanfield); 11 Marketing and Sustainability (John Grant); 12 Social Marketing (Veronica Sharp); Index |
| Record Nr. | UNINA-9910811772803321 |
| Chichester, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
