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Marketing
| Marketing |
| Pubbl/distr/stampa | London : , : Haymarket Press, , ©1968- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Great Britain
Marketing Selling |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Periodical |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996204730403316 |
| London : , : Haymarket Press, , ©1968- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing
| Marketing |
| Pubbl/distr/stampa | London : , : Haymarket Press, , ©1968- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Great Britain
Marketing Selling |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Periodical |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910224274103321 |
| London : , : Haymarket Press, , ©1968- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing excellence [[electronic resource] ] : winning companies reveal the secrets of their success / / Hugh Burkitt and John Zealley
| Marketing excellence [[electronic resource] ] : winning companies reveal the secrets of their success / / Hugh Burkitt and John Zealley |
| Autore | Burkitt Hugh |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | ZealleyJohn |
| Soggetto topico |
Marketing - Great Britain
Success in business - Great Britain Business enterprises - Great Britain |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20887-4
1-280-74008-6 9786610740086 0-470-06093-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good. |
| Record Nr. | UNINA-9910143709203321 |
Burkitt Hugh
|
||
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing excellence [[electronic resource] ] : winning companies reveal the secrets of their success / / Hugh Burkitt and John Zealley
| Marketing excellence [[electronic resource] ] : winning companies reveal the secrets of their success / / Hugh Burkitt and John Zealley |
| Autore | Burkitt Hugh |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | ZealleyJohn |
| Soggetto topico |
Marketing - Great Britain
Success in business - Great Britain Business enterprises - Great Britain |
| ISBN |
1-119-20887-4
1-280-74008-6 9786610740086 0-470-06093-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good. |
| Record Nr. | UNINA-9910831200103321 |
|
Burkitt Hugh
|
||
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing excellence : winning companies reveal the secrets of their success / / Hugh Burkitt and John Zealley
| Marketing excellence : winning companies reveal the secrets of their success / / Hugh Burkitt and John Zealley |
| Autore | Burkitt Hugh |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | ZealleyJohn |
| Soggetto topico |
Marketing - Great Britain
Success in business - Great Britain Business enterprises - Great Britain |
| ISBN |
1-119-20887-4
1-280-74008-6 9786610740086 0-470-06093-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good. |
| Record Nr. | UNINA-9910878070103321 |
|
Burkitt Hugh
|
||
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing geography : with special reference to retailing / / Ross L. Davies
| Marketing geography : with special reference to retailing / / Ross L. Davies |
| Autore | Davies R. L. <1940-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
381.09
381.1 |
| Collana | Routledge library editions : retailing and distribution |
| Soggetto topico |
Marketing - Great Britain
Central business districts - Great Britain Store location - Great Britain |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-64341-3
0-203-10378-5 1-136-24629-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; MARKETING GEOGRAPHY; Title Page; Copyright Page; Table of Contents; List of Illustrations; List of Tables; 1. The Scope of Marketing Geography; The specific American connotation of marketing geography; the importance of planning control in Britain; the theoretical bases to marketing geography; the main themes; 2. Traditional and Theoretical Frameworks of Study; Traditional studies of centres and trade areas; central place theory; general interaction theory; further theoretical avenues; 3. Growth and Developments in the Distributive Trades; Major components of the distributive trades
the main channels of distributiontrends in the aggregate structure of retailing; the process of organisational change; 4. National and Regional Systems of Centres; Hierarchies of settlements classified by centrality; hierarchies of the main shopping centres of towns; methodological issues involved; correlates of centre size and different types of towns; summary; 5. Business Land Uses Inside the City; Classifications of business configurations; the internal characteristics of shopping centres; problems of central area delimitation; the spatial structure of the central area; summary 6. Changes in the Urban Business PatternChanges in the North American city; concentration versus decentralisation in Britain; the emphasis on central area redevelopment; the extent of decentralisation in Britain; summary; 7. Consumer Behaviour and Space Preferences in Shopping; Studies of aggregate patterns of movement; the structure of urban shopping trips; variations and changes in consumer behaviour; perception studies and the cognitive-behavioural approach; summary; 8. Forecasting and Allocation Techniques; The main types of techniques; problems in the application of interaction models summary9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index |
| Record Nr. | UNINA-9910461886803321 |
|
Davies R. L. <1940-, >
|
||
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing geography : with special reference to retailing / / Ross L. Davies
| Marketing geography : with special reference to retailing / / Ross L. Davies |
| Autore | Davies R. L. <1940-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
381.09
381.1 |
| Collana | Routledge library editions : retailing and distribution |
| Soggetto topico |
Marketing - Great Britain
Central business districts - Great Britain Store location - Great Britain |
| ISBN |
1-136-24628-2
1-283-64341-3 0-203-10378-5 1-136-24629-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; MARKETING GEOGRAPHY; Title Page; Copyright Page; Table of Contents; List of Illustrations; List of Tables; 1. The Scope of Marketing Geography; The specific American connotation of marketing geography; the importance of planning control in Britain; the theoretical bases to marketing geography; the main themes; 2. Traditional and Theoretical Frameworks of Study; Traditional studies of centres and trade areas; central place theory; general interaction theory; further theoretical avenues; 3. Growth and Developments in the Distributive Trades; Major components of the distributive trades
the main channels of distributiontrends in the aggregate structure of retailing; the process of organisational change; 4. National and Regional Systems of Centres; Hierarchies of settlements classified by centrality; hierarchies of the main shopping centres of towns; methodological issues involved; correlates of centre size and different types of towns; summary; 5. Business Land Uses Inside the City; Classifications of business configurations; the internal characteristics of shopping centres; problems of central area delimitation; the spatial structure of the central area; summary 6. Changes in the Urban Business PatternChanges in the North American city; concentration versus decentralisation in Britain; the emphasis on central area redevelopment; the extent of decentralisation in Britain; summary; 7. Consumer Behaviour and Space Preferences in Shopping; Studies of aggregate patterns of movement; the structure of urban shopping trips; variations and changes in consumer behaviour; perception studies and the cognitive-behavioural approach; summary; 8. Forecasting and Allocation Techniques; The main types of techniques; problems in the application of interaction models summary9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index |
| Record Nr. | UNINA-9910785999703321 |
|
Davies R. L. <1940-, >
|
||
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing geography : with special reference to retailing / / Ross L. Davies
| Marketing geography : with special reference to retailing / / Ross L. Davies |
| Autore | Davies R. L. <1940-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina |
381.09
381.1 |
| Collana | Routledge library editions : retailing and distribution |
| Soggetto topico |
Marketing - Great Britain
Central business districts - Great Britain Store location - Great Britain |
| ISBN |
1-136-24628-2
1-283-64341-3 0-203-10378-5 1-136-24629-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; MARKETING GEOGRAPHY; Title Page; Copyright Page; Table of Contents; List of Illustrations; List of Tables; 1. The Scope of Marketing Geography; The specific American connotation of marketing geography; the importance of planning control in Britain; the theoretical bases to marketing geography; the main themes; 2. Traditional and Theoretical Frameworks of Study; Traditional studies of centres and trade areas; central place theory; general interaction theory; further theoretical avenues; 3. Growth and Developments in the Distributive Trades; Major components of the distributive trades
the main channels of distributiontrends in the aggregate structure of retailing; the process of organisational change; 4. National and Regional Systems of Centres; Hierarchies of settlements classified by centrality; hierarchies of the main shopping centres of towns; methodological issues involved; correlates of centre size and different types of towns; summary; 5. Business Land Uses Inside the City; Classifications of business configurations; the internal characteristics of shopping centres; problems of central area delimitation; the spatial structure of the central area; summary 6. Changes in the Urban Business PatternChanges in the North American city; concentration versus decentralisation in Britain; the emphasis on central area redevelopment; the extent of decentralisation in Britain; summary; 7. Consumer Behaviour and Space Preferences in Shopping; Studies of aggregate patterns of movement; the structure of urban shopping trips; variations and changes in consumer behaviour; perception studies and the cognitive-behavioural approach; summary; 8. Forecasting and Allocation Techniques; The main types of techniques; problems in the application of interaction models summary9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index |
| Record Nr. | UNINA-9910825205803321 |
|
Davies R. L. <1940-, >
|
||
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing week
| Marketing week |
| Pubbl/distr/stampa | London, : Marketing Week Communications |
| Soggetto topico |
Marketing - Great Britain - Management
Marketing - Great Britain Marketing - Management Advertising - Great Britain Advertising Mass media - Great Britain Mass media Marketing |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996203020503316 |
| London, : Marketing Week Communications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing week
| Marketing week |
| Pubbl/distr/stampa | London, : Marketing Week Communications |
| Soggetto topico |
Marketing - Great Britain - Management
Marketing - Great Britain Marketing - Management Advertising - Great Britain Advertising Mass media - Great Britain Mass media Marketing |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910223631303321 |
| London, : Marketing Week Communications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
