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Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910462263603321 |
Grapentine Terry
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910785733003321 |
|
Grapentine Terry
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
| The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett |
| Autore | Everett Robert F |
| Pubbl/distr/stampa | Westport, Conn., : Praeger, 2009 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.8 |
| Collana | The entrepreneur's guide |
| Soggetto topico |
Marketing - Management
Marketing - Decision making Small business marketing Sales management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-42068-2
9786612420689 0-313-35049-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. |
| Record Nr. | UNINA-9910455498003321 |
|
Everett Robert F
|
||
| Westport, Conn., : Praeger, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
| The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett |
| Autore | Everett Robert F |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger Publishers, , 2008 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.8 |
| Collana | The entrepreneur's guide |
| Soggetto topico |
Marketing - Decision making
Marketing - Management Sales management Small business marketing |
| ISBN |
979-84-00-64658-4
1-282-42068-2 9786612420689 0-313-35049-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. |
| Record Nr. | UNINA-9910777951203321 |
|
Everett Robert F
|
||
| Westport, Conn. : , : Praeger Publishers, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen
| Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen |
| Autore | Jenster Per V |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark], : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 658.4/72 |
| Altri autori (Persone) | SøilenKlaus Solberg |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9953-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options""
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" ""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" ""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" ""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" ""1. The Special Department Model of Intelligence"" |
| Record Nr. | UNINA-9910459743303321 |
|
Jenster Per V
|
||
| [Frederiksberg, Denmark], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen
| Market intelligence [[electronic resource] ] : building strategic insight / / Per V. Jenster & Klaus Solberg Søilen |
| Autore | Jenster Per V |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Frederiksberg, Denmark], : Copenhagen Business School Press |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 658.4/72 |
| Altri autori (Persone) | SøilenKlaus Solberg |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN | 87-630-9953-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitude�""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organization�s Strategic Options""
""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" ""What is the “Industry�?""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" ""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" ""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" ""1. The Special Department Model of Intelligence"" |
| Record Nr. | UNINA-9910785414203321 |
|
Jenster Per V
|
||
| [Frederiksberg, Denmark], : Copenhagen Business School Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing - from Information to decision journal
| Marketing - from Information to decision journal |
| Pubbl/distr/stampa | [Berlin], Germany : , : De Gruyter |
| Soggetto topico |
Marketing
Marketing - Management Marketing - Decision making |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2601-3983 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | MID journal |
| Record Nr. | UNINA-9910367611703321 |
| [Berlin], Germany : , : De Gruyter | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing - from Information to decision journal
| Marketing - from Information to decision journal |
| Pubbl/distr/stampa | [Berlin], Germany : , : De Gruyter |
| Soggetto topico |
Marketing
Marketing - Management Marketing - Decision making |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2601-3983 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | MID journal |
| Record Nr. | UNINA-9910627220403321 |
| [Berlin], Germany : , : De Gruyter | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing your business : a guide to developing a strategic marketing plan / / Ronald A. Nykiel
| Marketing your business : a guide to developing a strategic marketing plan / / Ronald A. Nykiel |
| Autore | Nykiel Ronald A. |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8/02 |
| Collana | Best business books |
| Soggetto topico |
Marketing - Decision making
Marketing - Management Marketing - Planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7890-1770-9
1-135-18664-2 0-203-86262-7 0-7890-3301-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit. |
| Record Nr. | UNINA-9910457919703321 |
|
Nykiel Ronald A.
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing your business : a guide to developing a strategic marketing plan / / Ronald A. Nykiel
| Marketing your business : a guide to developing a strategic marketing plan / / Ronald A. Nykiel |
| Autore | Nykiel Ronald A. |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 658.8/02 |
| Collana | Best business books |
| Soggetto topico |
Marketing - Decision making
Marketing - Management Marketing - Planning |
| ISBN |
1-135-18663-4
0-7890-1770-9 1-135-18664-2 0-203-86262-7 0-7890-3301-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit. |
| Record Nr. | UNINA-9910784485003321 |
|
Nykiel Ronald A.
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Marketing - Decision making
(20)
- Marketing - Management (16)
- Marketing (4)
- Strategic planning (3)
- Integrity (2)