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Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910451292803321 |
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang
| Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910777461203321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand new China : advertising, media, and commercial culture / / Jing Wang
| Brand new China : advertising, media, and commercial culture / / Jing Wang |
| Autore | Wang Jing <1950-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge, Mass., : Harvard University Press, 2008 |
| Descrizione fisica | 1 online resource (xii, 411 p. ) : ill |
| Disciplina | 659.10951 |
| Soggetto topico |
Advertising - China
Marketing - China Brand name products - China |
| ISBN |
0-674-26823-7
0-674-04482-7 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| Record Nr. | UNINA-9910823269903321 |
|
Wang Jing <1950->
|
||
| Cambridge, Mass., : Harvard University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe
| Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (1 v.) |
| Altri autori (Persone) | LoweBrian |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Marketing - China
Industrial marketing - China |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-84741-7
9786610847419 1-84663-379-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910451305103321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe
| Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (1 v.) |
| Altri autori (Persone) | LoweBrian |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Marketing - China
Industrial marketing - China |
| ISBN |
1-280-84741-7
9786610847419 1-84663-379-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783910403321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business-to-business marketing practices in China / / guest editor Brian Lowe
| Business-to-business marketing practices in China / / guest editor Brian Lowe |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (1 v.) |
| Disciplina | 658.8;658.804 |
| Altri autori (Persone) | LoweBrian |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Marketing - China
Industrial marketing - China |
| ISBN |
1-280-84741-7
9786610847419 1-84663-379-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Guest editorial -- Business-to-business negotiating in China: the role of morality -- Securing network legitimacy in China's telecommunication market -- Buyer-supplier relationship dissolution: the Chinese context -- Marketing and business performance of construction SMEs in China -- Business-to-business marketing as a key factor for increasing service revenue in China -- Huawei Technologies Corporation: from local dominance to global challenge? -- Executive summary and implications for managers and executives. |
| Record Nr. | UNINA-9910809177503321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China business guide
| China business guide |
| Pubbl/distr/stampa | Singapore, : China Knowledge Press |
| Descrizione fisica | 1 online resource |
| Disciplina | 382.0951 |
| Soggetto topico | Marketing - China |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996336427503316 |
| Singapore, : China Knowledge Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
China's Super Consumers [[electronic resource] ] : What 1 Billion Customers Want and How to Sell it to Them
| China's Super Consumers [[electronic resource] ] : What 1 Billion Customers Want and How to Sell it to Them |
| Autore | Chan Savio |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.8/12
658.85 |
| Altri autori (Persone) | ZakkourMichael |
| Soggetto topico |
Consumer satisfaction
Marketing Product management Selling Consumer behavior - History - China Marketing - China Consumers - China Commerce Business & Economics Marketing & Sales |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-83482-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction The China Dream; Our Intent; The Country within a Country; Part I History, Culture, and Language Matter-The Birth of Chinese Consumerism; Chapter 1 From Feudalism to Fendi; Back to the Future; Chinese Consumption: What''s Old Is New Again (Tenfold!); China''s Growth Is Different; Chapter 2 Orientation; A Code to the Chinese Mind-set; Contradiction and Paradox; Summary; Chapter 3 A Self-Contained Empire; Chapter 4 The First Globalization; Chapter 5 Marco Polo and the Two Admirals of the Sea
The Two Admirals of the SeaChapter 6 An Insatiable Appetite; Freedom Creates Wealth in the West; Chapter 7 Opium, Imperialism, and Decay; Opium and War; A Century of Exploitation; End of War-Continuation of War; Chapter 8 The People''s Republic; The New China; Chapter 9 The Mandate of Heaven; Opening and Reform; Green Shoots; Chapter 10 A Boom Is Born; A Boom Starts with a Swoosh and a Shot of Espresso; Change at Hyper Speed; Part II The Chinese Super Consumer-From Birth to Adolescence and Maturity; Chapter 11 From Sandpaper to Sephora-The First Super Consumers; American Century Redux Want. Need. Buy. Show Off. Keep Up.Super Consumption Goes Global; Go West, Young Man; China''s Own Postwar Boom and Birth of the Chinese Super Consumer; In the Beginning; Chapter 12 The China Market + The China Global Demographic = China''s Super Consumers; The China Whisperer; Spinning in a Whirlpool; The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy; Listen to the Great One; Stay the Course, Even When the Seas Get Rough; Nestlé: Navigating the Teen Years; Chapter 13 The China Global Demographic; The Precious Gift of Time; Meet the Tangs; Chapter 14 Channels Department StoresStreet-Level Stores; Malls; Grocery Stores/Supermarkets; Hypermarkets; Convenience Stores; Not Your Father''s Post Office; Lifestyle Stores; Specialty Retailers; Multibrand Retail; Chapter 15 E-commerce and the Rise of Alibaba; Alibaba; NFL Footballs ""Sold Out''''; Why E-commerce?; Chapter 16 Supply Chains to Satisfy China''s Super Consumers; Supply Chain Megaprocesses; Plan; Buy; Make; Distribute; Sell; Aligning Strategy, Structure, and Implementation; Chapter 17 Segmentation; Surveying China; A Most Discerning Consumer; Chapter 18 Marketing; Consumer Impulses and Desires Lenovo''s Approach: The Best of Both WorldsFrom East to West to Wei East; Baby Boom; Brand Advertising in China; Going Native-Tory Burch, Gossip Girl, and Made-for-China TV; The Role of Social Media in Marketing: United States versus China; Promotions; Chapter 19 The Chinese Luxury and Premium Market; The Nouveau Riche: Pebble Beach or Nothing; The Gifting Group; China''s Engine: The New Middle Class Seeks Quality and Value; Affordable Luxury: A Tiffany''s Tie Clip and an Entry-Level BMW; China''s Luxury Downturn: Myths and Realities; Chapter 20 Travel and Tourism Take a Walk on Boardwalk-Pass Go, Collect 200 (Thousand!) |
| Record Nr. | UNINA-9910460089703321 |
|
Chan Savio
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China's Super Consumers [[electronic resource] ] : What 1 Billion Customers Want and How to Sell it to Them
| China's Super Consumers [[electronic resource] ] : What 1 Billion Customers Want and How to Sell it to Them |
| Autore | Chan Savio |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.8/12
658.85 |
| Altri autori (Persone) | ZakkourMichael |
| Soggetto topico |
Consumer satisfaction
Marketing Product management Selling Consumer behavior - History - China Marketing - China Consumers - China Commerce Business & Economics Marketing & Sales |
| ISBN | 1-118-83482-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction The China Dream; Our Intent; The Country within a Country; Part I History, Culture, and Language Matter-The Birth of Chinese Consumerism; Chapter 1 From Feudalism to Fendi; Back to the Future; Chinese Consumption: What''s Old Is New Again (Tenfold!); China''s Growth Is Different; Chapter 2 Orientation; A Code to the Chinese Mind-set; Contradiction and Paradox; Summary; Chapter 3 A Self-Contained Empire; Chapter 4 The First Globalization; Chapter 5 Marco Polo and the Two Admirals of the Sea
The Two Admirals of the SeaChapter 6 An Insatiable Appetite; Freedom Creates Wealth in the West; Chapter 7 Opium, Imperialism, and Decay; Opium and War; A Century of Exploitation; End of War-Continuation of War; Chapter 8 The People''s Republic; The New China; Chapter 9 The Mandate of Heaven; Opening and Reform; Green Shoots; Chapter 10 A Boom Is Born; A Boom Starts with a Swoosh and a Shot of Espresso; Change at Hyper Speed; Part II The Chinese Super Consumer-From Birth to Adolescence and Maturity; Chapter 11 From Sandpaper to Sephora-The First Super Consumers; American Century Redux Want. Need. Buy. Show Off. Keep Up.Super Consumption Goes Global; Go West, Young Man; China''s Own Postwar Boom and Birth of the Chinese Super Consumer; In the Beginning; Chapter 12 The China Market + The China Global Demographic = China''s Super Consumers; The China Whisperer; Spinning in a Whirlpool; The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy; Listen to the Great One; Stay the Course, Even When the Seas Get Rough; Nestlé: Navigating the Teen Years; Chapter 13 The China Global Demographic; The Precious Gift of Time; Meet the Tangs; Chapter 14 Channels Department StoresStreet-Level Stores; Malls; Grocery Stores/Supermarkets; Hypermarkets; Convenience Stores; Not Your Father''s Post Office; Lifestyle Stores; Specialty Retailers; Multibrand Retail; Chapter 15 E-commerce and the Rise of Alibaba; Alibaba; NFL Footballs ""Sold Out''''; Why E-commerce?; Chapter 16 Supply Chains to Satisfy China''s Super Consumers; Supply Chain Megaprocesses; Plan; Buy; Make; Distribute; Sell; Aligning Strategy, Structure, and Implementation; Chapter 17 Segmentation; Surveying China; A Most Discerning Consumer; Chapter 18 Marketing; Consumer Impulses and Desires Lenovo''s Approach: The Best of Both WorldsFrom East to West to Wei East; Baby Boom; Brand Advertising in China; Going Native-Tory Burch, Gossip Girl, and Made-for-China TV; The Role of Social Media in Marketing: United States versus China; Promotions; Chapter 19 The Chinese Luxury and Premium Market; The Nouveau Riche: Pebble Beach or Nothing; The Gifting Group; China''s Engine: The New Middle Class Seeks Quality and Value; Affordable Luxury: A Tiffany''s Tie Clip and an Entry-Level BMW; China''s Luxury Downturn: Myths and Realities; Chapter 20 Travel and Tourism Take a Walk on Boardwalk-Pass Go, Collect 200 (Thousand!) |
| Record Nr. | UNINA-9910787198803321 |
|
Chan Savio
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China's Super Consumers : What 1 Billion Customers Want and How to Sell it to Them
| China's Super Consumers : What 1 Billion Customers Want and How to Sell it to Them |
| Autore | Chan Savio |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.8/12
658.85 |
| Altri autori (Persone) | ZakkourMichael |
| Soggetto topico |
Consumer satisfaction
Marketing Product management Selling Consumer behavior - History - China Marketing - China Consumers - China Commerce Business & Economics Marketing & Sales |
| ISBN | 1-118-83482-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction The China Dream; Our Intent; The Country within a Country; Part I History, Culture, and Language Matter-The Birth of Chinese Consumerism; Chapter 1 From Feudalism to Fendi; Back to the Future; Chinese Consumption: What''s Old Is New Again (Tenfold!); China''s Growth Is Different; Chapter 2 Orientation; A Code to the Chinese Mind-set; Contradiction and Paradox; Summary; Chapter 3 A Self-Contained Empire; Chapter 4 The First Globalization; Chapter 5 Marco Polo and the Two Admirals of the Sea
The Two Admirals of the SeaChapter 6 An Insatiable Appetite; Freedom Creates Wealth in the West; Chapter 7 Opium, Imperialism, and Decay; Opium and War; A Century of Exploitation; End of War-Continuation of War; Chapter 8 The People''s Republic; The New China; Chapter 9 The Mandate of Heaven; Opening and Reform; Green Shoots; Chapter 10 A Boom Is Born; A Boom Starts with a Swoosh and a Shot of Espresso; Change at Hyper Speed; Part II The Chinese Super Consumer-From Birth to Adolescence and Maturity; Chapter 11 From Sandpaper to Sephora-The First Super Consumers; American Century Redux Want. Need. Buy. Show Off. Keep Up.Super Consumption Goes Global; Go West, Young Man; China''s Own Postwar Boom and Birth of the Chinese Super Consumer; In the Beginning; Chapter 12 The China Market + The China Global Demographic = China''s Super Consumers; The China Whisperer; Spinning in a Whirlpool; The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy; Listen to the Great One; Stay the Course, Even When the Seas Get Rough; Nestlé: Navigating the Teen Years; Chapter 13 The China Global Demographic; The Precious Gift of Time; Meet the Tangs; Chapter 14 Channels Department StoresStreet-Level Stores; Malls; Grocery Stores/Supermarkets; Hypermarkets; Convenience Stores; Not Your Father''s Post Office; Lifestyle Stores; Specialty Retailers; Multibrand Retail; Chapter 15 E-commerce and the Rise of Alibaba; Alibaba; NFL Footballs ""Sold Out''''; Why E-commerce?; Chapter 16 Supply Chains to Satisfy China''s Super Consumers; Supply Chain Megaprocesses; Plan; Buy; Make; Distribute; Sell; Aligning Strategy, Structure, and Implementation; Chapter 17 Segmentation; Surveying China; A Most Discerning Consumer; Chapter 18 Marketing; Consumer Impulses and Desires Lenovo''s Approach: The Best of Both WorldsFrom East to West to Wei East; Baby Boom; Brand Advertising in China; Going Native-Tory Burch, Gossip Girl, and Made-for-China TV; The Role of Social Media in Marketing: United States versus China; Promotions; Chapter 19 The Chinese Luxury and Premium Market; The Nouveau Riche: Pebble Beach or Nothing; The Gifting Group; China''s Engine: The New Middle Class Seeks Quality and Value; Affordable Luxury: A Tiffany''s Tie Clip and an Entry-Level BMW; China''s Luxury Downturn: Myths and Realities; Chapter 20 Travel and Tourism Take a Walk on Boardwalk-Pass Go, Collect 200 (Thousand!) |
| Record Nr. | UNINA-9910813837703321 |
|
Chan Savio
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
