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Inbound marketing [[electronic resource] ] : get found using Google, social media, and blogs / / by Brian Halligan and Dharmesh Shah
| Inbound marketing [[electronic resource] ] : get found using Google, social media, and blogs / / by Brian Halligan and Dharmesh Shah |
| Autore | Halligan Brian <1967-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina |
658.8
658.872 |
| Altri autori (Persone) | ShahDharmesh <1967-> |
| Collana | New Rules Social Media Series |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Marketing - Blogs Customer relations |
| ISBN |
0-470-55042-2
1-282-30687-1 9786612306877 1-118-25783-9 0-470-55017-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed . . . Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads
Chapter 10: Convert Leads to CustomersPart Four: Make Better Decisions; Chapter 11: Make Better Marketing Decisions; Chapter 12: Picking and Measuring Your People; Chapter 13: Picking and Measuring a PR Agency; Chapter 14: Watching Your Competition; Chapter 15: On Commitment, Patience and Learning; Chapter 16: Why Now?; Tips from the Trenches for Startups; Index |
| Record Nr. | UNINA-9911020225003321 |
Halligan Brian <1967->
|
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| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Secrets of online persuasion / / John-Paul Micek and Deborah Micek
| Secrets of online persuasion / / John-Paul Micek and Deborah Micek |
| Autore | Micek John-Paul |
| Pubbl/distr/stampa | New York : , : Morgan James Publishing, , [2006] |
| Descrizione fisica | 1 online resource (xxvi, 301 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Blogs - Economic aspects Marketing - Blogs |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61448-752-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466399503321 |
|
Micek John-Paul
|
||
| New York : , : Morgan James Publishing, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Secrets of online persuasion / / John-Paul Micek and Deborah Micek
| Secrets of online persuasion / / John-Paul Micek and Deborah Micek |
| Autore | Micek John-Paul |
| Pubbl/distr/stampa | New York : , : Morgan James Publishing, , [2006] |
| Descrizione fisica | 1 online resource (xxvi, 301 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Blogs - Economic aspects Marketing - Blogs |
| ISBN | 1-61448-752-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910797082703321 |
|
Micek John-Paul
|
||
| New York : , : Morgan James Publishing, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Secrets of online persuasion / / John-Paul Micek and Deborah Micek
| Secrets of online persuasion / / John-Paul Micek and Deborah Micek |
| Autore | Micek John-Paul |
| Pubbl/distr/stampa | New York : , : Morgan James Publishing, , [2006] |
| Descrizione fisica | 1 online resource (xxvi, 301 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Blogs - Economic aspects Marketing - Blogs |
| ISBN | 1-61448-752-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910815501703321 |
|
Micek John-Paul
|
||
| New York : , : Morgan James Publishing, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
