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Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910462233803321 |
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto non controllato |
american history
american markets american society anthropology coffee table books corporate america cultural examination discrimination of hispanics easy to read engaging hispanic culture hispanic marketing industry hispanic marketing homeschool history books informative reading latino history latinos in america learning while reading nonfiction books oppression of hispanics quarantine books social culture struggles of hispanics united states history united states latinos |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910785618203321 |
|
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto non controllato |
american history
american markets american society anthropology coffee table books corporate america cultural examination discrimination of hispanics easy to read engaging hispanic culture hispanic marketing industry hispanic marketing homeschool history books informative reading latino history latinos in america learning while reading nonfiction books oppression of hispanics quarantine books social culture struggles of hispanics united states history united states latinos |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910814504503321 |
|
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Lincoln, Inc [[electronic resource] ] : selling the sixteenth president in contemporary America / / Jackie Hogan
| Lincoln, Inc [[electronic resource] ] : selling the sixteenth president in contemporary America / / Jackie Hogan |
| Autore | Hogan Jackie <1967-> |
| Pubbl/distr/stampa | Lanham, MD, : Rowman & Littlefield Publishers, 2011 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 973.7092 |
| Soggetto topico |
Public opinion - United States
Market segmentation - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9781442209565
1442209569 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments; Chapter 1: Lincoln, Inc.: Selling the Sixteenth President; Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism; Chapter 3: Packaging the President: Lincoln Biographies; Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film; Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics; Chapter 6: A Is for Abe: Teaching Lincoln; Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums; Chapter 8: Selling Lincoln: Who Do We Think We Are?; Notes; Bibliography; About the Author |
| Record Nr. | UNINA-9910461418203321 |
|
Hogan Jackie <1967->
|
||
| Lanham, MD, : Rowman & Littlefield Publishers, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Lincoln, Inc [[electronic resource] ] : selling the sixteenth president in contemporary America / / Jackie Hogan
| Lincoln, Inc [[electronic resource] ] : selling the sixteenth president in contemporary America / / Jackie Hogan |
| Autore | Hogan Jackie <1967-> |
| Pubbl/distr/stampa | Lanham, MD, : Rowman & Littlefield Publishers, 2011 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 973.7092 |
| Soggetto topico |
Public opinion - United States
Market segmentation - United States |
| ISBN |
9781442209565
1442209569 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments; Chapter 1: Lincoln, Inc.: Selling the Sixteenth President; Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism; Chapter 3: Packaging the President: Lincoln Biographies; Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film; Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics; Chapter 6: A Is for Abe: Teaching Lincoln; Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums; Chapter 8: Selling Lincoln: Who Do We Think We Are?; Notes; Bibliography; About the Author |
| Record Nr. | UNINA-9910789715803321 |
|
Hogan Jackie <1967->
|
||
| Lanham, MD, : Rowman & Littlefield Publishers, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Lincoln, Inc [[electronic resource] ] : selling the sixteenth president in contemporary America / / Jackie Hogan
| Lincoln, Inc [[electronic resource] ] : selling the sixteenth president in contemporary America / / Jackie Hogan |
| Autore | Hogan Jackie <1967-> |
| Pubbl/distr/stampa | Lanham, MD, : Rowman & Littlefield Publishers, 2011 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 973.7092 |
| Soggetto topico |
Public opinion - United States
Market segmentation - United States |
| ISBN |
9781442209565
1442209569 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments; Chapter 1: Lincoln, Inc.: Selling the Sixteenth President; Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism; Chapter 3: Packaging the President: Lincoln Biographies; Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film; Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics; Chapter 6: A Is for Abe: Teaching Lincoln; Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums; Chapter 8: Selling Lincoln: Who Do We Think We Are?; Notes; Bibliography; About the Author |
| Record Nr. | UNINA-9910812939103321 |
|
Hogan Jackie <1967->
|
||
| Lanham, MD, : Rowman & Littlefield Publishers, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.]
| The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.] |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2000 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 658.8/34/0844 |
| Altri autori (Persone) | MoschisGeorge P. <1944-> |
| Soggetto topico |
Consumer behavior - United States
Baby boom generation - United States - Attitudes Middle-aged consumers - United States - Attitudes Older consumers - United States - Attitudes Market segmentation - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-86885-6
9786610868858 0-313-00052-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index |
| Record Nr. | UNINA-9910455775903321 |
| Westport, Conn., : Quorum Books, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.]
| The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.] |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2000 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 658.8/34/0844 |
| Altri autori (Persone) | MoschisGeorge P. <1944-> |
| Soggetto topico |
Consumer behavior - United States
Baby boom generation - United States - Attitudes Middle-aged consumers - United States - Attitudes Older consumers - United States - Attitudes Market segmentation - United States |
| ISBN |
1-280-86885-6
9786610868858 0-313-00052-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index |
| Record Nr. | UNINA-9910780158903321 |
| Westport, Conn., : Quorum Books, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The maturing marketplace : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.]
| The maturing marketplace : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2000 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 658.8/34/0844 |
| Altri autori (Persone) | MoschisGeorge P. <1944-> |
| Soggetto topico |
Consumer behavior - United States
Baby boom generation - United States - Attitudes Middle-aged consumers - United States - Attitudes Older consumers - United States - Attitudes Market segmentation - United States |
| ISBN |
979-84-00-68372-5
1-280-86885-6 9786610868858 0-313-00052-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index |
| Record Nr. | UNINA-9910821125203321 |
| Westport, Conn. : , : Praeger, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer
| The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer |
| Autore | Nevaer Louis E. V. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 658.83408968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Target marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-69909-5
1-317-45481-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market""
""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America"" ""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States"" ""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology"" ""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index"" |
| Record Nr. | UNINA-9910460981103321 |
|
Nevaer Louis E. V.
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| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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