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Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Brigitte Feys ; Übersetzt von Mareike Lobeck
| Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Brigitte Feys ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (28 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Market segmentation |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8080-0902-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910466932903321 |
Pichère Pierre
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| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Brigitte Feys ; Übersetzt von Mareike Lobeck
| Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Brigitte Feys ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (28 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Market segmentation |
| ISBN | 2-8080-0902-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910796757103321 |
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Pichère Pierre
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| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Brigitte Feys ; Übersetzt von Mareike Lobeck
| Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Brigitte Feys ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (28 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Market segmentation |
| ISBN | 2-8080-0902-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910816019203321 |
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Pichère Pierre
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| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El concepto de la estrategia del océano azul : resumen y análisis / / por Pierre Pichère ; en colaboración con Brigitte Feys ; traducido por Marina Martín Serra
| El concepto de la estrategia del océano azul : resumen y análisis / / por Pierre Pichère ; en colaboración con Brigitte Feys ; traducido por Marina Martín Serra |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutos.es, , 2016 |
| Descrizione fisica | 1 online resource (25 pages) |
| Disciplina | 658.802 |
| Collana | Economía y empresa |
| Soggetto topico |
Market segmentation
Success in business Strategic planning Corporations - Growth |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8062-7449-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910467753403321 |
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Pichère Pierre
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| [Place of publication not identified] : , : 50Minutos.es, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El concepto de la estrategia del océano azul : resumen y análisis / / por Pierre Pichère ; en colaboración con Brigitte Feys ; traducido por Marina Martín Serra
| El concepto de la estrategia del océano azul : resumen y análisis / / por Pierre Pichère ; en colaboración con Brigitte Feys ; traducido por Marina Martín Serra |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutos.es, , 2016 |
| Descrizione fisica | 1 online resource (25 pages) |
| Disciplina | 658.802 |
| Collana | Economía y empresa |
| Soggetto topico |
Market segmentation
Success in business Strategic planning Corporations - Growth |
| ISBN | 2-8062-7449-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910796681303321 |
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Pichère Pierre
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| [Place of publication not identified] : , : 50Minutos.es, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El concepto de la estrategia del océano azul : resumen y análisis / / por Pierre Pichère ; en colaboración con Brigitte Feys ; traducido por Marina Martín Serra
| El concepto de la estrategia del océano azul : resumen y análisis / / por Pierre Pichère ; en colaboración con Brigitte Feys ; traducido por Marina Martín Serra |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutos.es, , 2016 |
| Descrizione fisica | 1 online resource (25 pages) |
| Disciplina | 658.802 |
| Collana | Economía y empresa |
| Soggetto topico |
Market segmentation
Success in business Strategic planning Corporations - Growth |
| ISBN | 2-8062-7449-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910810451003321 |
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Pichère Pierre
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| [Place of publication not identified] : , : 50Minutos.es, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910462557803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910785733803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Energy sector market analysis : sponsored by the Weatherization and Intergovernmental Program (WIP) at DOE / / D. Arent ... [and others]
| Energy sector market analysis : sponsored by the Weatherization and Intergovernmental Program (WIP) at DOE / / D. Arent ... [and others] |
| Pubbl/distr/stampa | Golden, Colo. : , : National Renewable Energy Laboratory, , [2006] |
| Descrizione fisica | iii, 46 pages : digial, PDF file |
| Altri autori (Persone) | ArentDouglas |
| Collana | NREL/TP |
| Soggetto topico |
Power resources - United States - Analysis
Market surveys - United States Market segmentation |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Energy sector market analysis |
| Record Nr. | UNINA-9910696351403321 |
| Golden, Colo. : , : National Renewable Energy Laboratory, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer
| The fast path to corporate growth [[electronic resource] ] : leveraging knowledge and technologies to new market applications / / Marc H. Meyer |
| Autore | Meyer Marc H |
| Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2007 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.4 |
| Soggetto topico |
Success in business
Creative ability in business New products - Management Business planning Marketing research Market segmentation Corporations - Growth |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-19-803994-8
9786611156787 1-4356-0537-3 1-281-15678-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. |
| Record Nr. | UNINA-9910465462303321 |
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Meyer Marc H
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| Oxford ; ; New York, : Oxford University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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