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Die Automobil-Kaufentscheidung
| Die Automobil-Kaufentscheidung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (313) |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| ISBN | 9783631321973 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910346809503321 |
Unger Mark
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Automobil-Kaufentscheidung
| Die Automobil-Kaufentscheidung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (313) |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910765601503321 |
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Unger Mark
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Automobil-Kaufentscheidung : Ein theoretischer Erklärungsansatz und seine empirische Überprüfung / H. Meffert, Mark Unger
| Die Automobil-Kaufentscheidung : Ein theoretischer Erklärungsansatz und seine empirische Überprüfung / H. Meffert, Mark Unger |
| Autore | Unger Mark |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (313 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| Soggetto non controllato |
Automobil
empirische Erklärungsansatz Kaufentscheidung seine theoretischer Überprüfung Unger |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Aus dem Inhalt: Wissenschaftstheoretischer Rahmen - Ausgangspunkte für eine Theorie der Automobil-Kaufentscheidung (Verhaltenswissenschaftliche und informationsökonomische Erklärungen des Automobil-Kaufentscheidungsverhaltens / Ableitung von Erklärungsparametern u.a.) - Elemente und deren Zusammenführung zu einer Theorie der Automobil-Kaufentscheidung (Risikowahrnehmung / Informationssuche und -quellen / Meinungsführerschaft / Produktbewertung / Automobilhändler / Marken- und Händlerloyalität) - Empirische Befunde zum Automobil-Kaufentscheidungsverhalten. |
| Record Nr. | UNINA-9910563006403321 |
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Unger Mark
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bidrag innen kundeverdi og marked : Festskrift til Ãyvind Helgesen
| Bidrag innen kundeverdi og marked : Festskrift til Ãyvind Helgesen |
| Autore | Nesset Erik |
| Pubbl/distr/stampa | Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 |
| Descrizione fisica | 1 electronic resource (288 p.) |
| Soggetto topico |
Economics, finance, business & management
Business & management Sales & marketing Customer services Market research Economics, Finance, Business and Management Business and Management Sales and marketing |
| ISBN | 82-15-05559-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Altri titoli varianti | Bidrag innen kundeverdi og marked |
| Record Nr. | UNINA-9910595094203321 |
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Nesset Erik
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| Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand meaning management [[electronic resource] /] / edited by Deborah J. Macinnis, C. Whan Park
| Brand meaning management [[electronic resource] /] / edited by Deborah J. Macinnis, C. Whan Park |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
MacInnisDeborah J
ParkC. Whan |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Market research Brand name products |
| ISBN | 1-78441-931-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What does brand authenticity mean? Causes and consequences of consumer scrutiny towards a brand narrative / Allison R. Johnson, Matthew Thomson, Jennifer Jeffrey -- Managing brand meaning through celebrity endorsement / Jennifer Edson Escalas, James R. Bettman -- Brand remixing : 3D printing the Nokia case / Aric Rindfleisch, Matthew O'Hern -- Managing cultural equity : a theoretical framework for building iconic brands in globalized markets / Carlos J. Torelli, Jennifer L. Stoner -- Nothing matters more to people than people : brand meaning and social relationships / Aaron C. Ahuvia -- Identification and attachment in consumer-brand relationships / Sankar Sen ... [et al.] -- Identifying customer evangelists / Nathalie Collins ... [et al.] -- Linear versus step-function decision making : the moderating role of relationship norms on consumer responses to brand transgressions / Pankaj Aggarwal, Megha Agarwal -- Feeling attached to symbolic brands within the context of brand transgressions / Eda Sayin, Zeynep Gürhan-Canli -- Consumer responses to brand failures : the neglected role of honor values / Frank May, Alokparna Basu Monga, Kartik Kalaignanam. |
| Record Nr. | UNINA-9910797151203321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand meaning management / / edited by Deborah J. Macinnis, C. Whan Park
| Brand meaning management / / edited by Deborah J. Macinnis, C. Whan Park |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
MacInnisDeborah J
ParkC. Whan |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Market research Brand name products |
| ISBN |
9781784419318
1784419311 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What does brand authenticity mean? Causes and consequences of consumer scrutiny towards a brand narrative / Allison R. Johnson, Matthew Thomson, Jennifer Jeffrey -- Managing brand meaning through celebrity endorsement / Jennifer Edson Escalas, James R. Bettman -- Brand remixing : 3D printing the Nokia case / Aric Rindfleisch, Matthew O'Hern -- Managing cultural equity : a theoretical framework for building iconic brands in globalized markets / Carlos J. Torelli, Jennifer L. Stoner -- Nothing matters more to people than people : brand meaning and social relationships / Aaron C. Ahuvia -- Identification and attachment in consumer-brand relationships / Sankar Sen ... [et al.] -- Identifying customer evangelists / Nathalie Collins ... [et al.] -- Linear versus step-function decision making : the moderating role of relationship norms on consumer responses to brand transgressions / Pankaj Aggarwal, Megha Agarwal -- Feeling attached to symbolic brands within the context of brand transgressions / Eda Sayin, Zeynep Gürhan-Canli -- Consumer responses to brand failures : the neglected role of honor values / Frank May, Alokparna Basu Monga, Kartik Kalaignanam. |
| Record Nr. | UNINA-9911090516603321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand meaning management / / edited by Deborah J. Macinnis, C. Whan Park
| Brand meaning management / / edited by Deborah J. Macinnis, C. Whan Park |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
MacInnisDeborah J
ParkC. Whan |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Market research Brand name products |
| ISBN |
9781784419318
1784419311 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What does brand authenticity mean? Causes and consequences of consumer scrutiny towards a brand narrative / Allison R. Johnson, Matthew Thomson, Jennifer Jeffrey -- Managing brand meaning through celebrity endorsement / Jennifer Edson Escalas, James R. Bettman -- Brand remixing : 3D printing the Nokia case / Aric Rindfleisch, Matthew O'Hern -- Managing cultural equity : a theoretical framework for building iconic brands in globalized markets / Carlos J. Torelli, Jennifer L. Stoner -- Nothing matters more to people than people : brand meaning and social relationships / Aaron C. Ahuvia -- Identification and attachment in consumer-brand relationships / Sankar Sen ... [et al.] -- Identifying customer evangelists / Nathalie Collins ... [et al.] -- Linear versus step-function decision making : the moderating role of relationship norms on consumer responses to brand transgressions / Pankaj Aggarwal, Megha Agarwal -- Feeling attached to symbolic brands within the context of brand transgressions / Eda Sayin, Zeynep Gürhan-Canli -- Consumer responses to brand failures : the neglected role of honor values / Frank May, Alokparna Basu Monga, Kartik Kalaignanam. |
| Record Nr. | UNINA-9911132284503321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communications network design and costing model : programmer's manual
| Communications network design and costing model : programmer's manual |
| Pubbl/distr/stampa | Cleveland, Ohio : , : National Aeronautics and Space Administration, NASA Lewis Research Center, , September 1983 |
| Descrizione fisica | 1 online resource (various pagings) : illustrations |
| Collana | NASA/CR |
| Soggetto topico |
Network analysis
Communication networks User manuals (computer programs) Algorithms Market research |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Communications network design and costing model |
| Record Nr. | UNINA-9910709864803321 |
| Cleveland, Ohio : , : National Aeronautics and Space Administration, NASA Lewis Research Center, , September 1983 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer culture theory / / edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk
| Consumer culture theory / / edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing Limited, , [2019] |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 306.3 |
| Collana | Research in consumer behavior |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumer behavior Business & Economics - Consumer Behavior Market research |
| ISBN |
9781787542853
1787542858 9781787542877 1787542874 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Introduction Consumer culture fairy tales -- Part I Objects and their doings -- Chapter 1: Love and locks: consumers making pilgrimages and performing love rituals -- Chapter 2: The life and death of anthony barbie: a consumer culture tale of lovers, butlers, and crashers -- Chapter 3: "When your dog matches your decor": object agency of living and non-living entities in home assemblage -- Chapter 4: "I'm only a guardian of these objects": vintage traders, curatorial consumption and the meaning(s) of objects -- Part II Glocalization -- Chapter 5: Story of cool: journey from the west to emerging Arab countries -- Chapter 6: Ethnic identification: capital and distinction among second-generation British Indians -- Chapter 7: Cognitive polyphasia, cultural legitimacy and behavior change: the case of the illicit alcohol market in Kenya -- Part III Constituting markets -- Chapter 8: Magic towns: creating the consumer fetish in market research test sites -- Chapter 9: Humanizing market relationships: the DIY extended family -- Chapter 10: Patriotism as creative (counter-)conduct of russian fashion designers -- Chapter 11: Culinary communication practices: the role of retail spaces in producing field-specific cultural capital -- Part IV Quoth the raven -- Chapter 12: Duck, it's a raven! writing stirring stories with Andersen's Sinister shadow -- Index. |
| Record Nr. | UNINA-9911126513403321 |
| Bingley : , : Emerald Publishing Limited, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer culture theory / / edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk
| Consumer culture theory / / edited by Domen Bajde, Dannie Kjeldgaard, and Russell W. Belk |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing Limited, , [2019] |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 306.3 |
| Collana | Research in consumer behavior |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumer behavior Business & Economics - Consumer Behavior Market research |
| ISBN |
9781787542853
1787542858 9781787542877 1787542874 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- Introduction Consumer culture fairy tales -- Part I Objects and their doings -- Chapter 1: Love and locks: consumers making pilgrimages and performing love rituals -- Chapter 2: The life and death of anthony barbie: a consumer culture tale of lovers, butlers, and crashers -- Chapter 3: "When your dog matches your decor": object agency of living and non-living entities in home assemblage -- Chapter 4: "I'm only a guardian of these objects": vintage traders, curatorial consumption and the meaning(s) of objects -- Part II Glocalization -- Chapter 5: Story of cool: journey from the west to emerging Arab countries -- Chapter 6: Ethnic identification: capital and distinction among second-generation British Indians -- Chapter 7: Cognitive polyphasia, cultural legitimacy and behavior change: the case of the illicit alcohol market in Kenya -- Part III Constituting markets -- Chapter 8: Magic towns: creating the consumer fetish in market research test sites -- Chapter 9: Humanizing market relationships: the DIY extended family -- Chapter 10: Patriotism as creative (counter-)conduct of russian fashion designers -- Chapter 11: Culinary communication practices: the role of retail spaces in producing field-specific cultural capital -- Part IV Quoth the raven -- Chapter 12: Duck, it's a raven! writing stirring stories with Andersen's Sinister shadow -- Index. |
| Record Nr. | UNINA-9911143766003321 |
| Bingley : , : Emerald Publishing Limited, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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