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Die Automobil-Kaufentscheidung
| Die Automobil-Kaufentscheidung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (313) |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| ISBN | 9783631321973 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910346809503321 |
Unger Mark
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Automobil-Kaufentscheidung
| Die Automobil-Kaufentscheidung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (313) |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910765601503321 |
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Unger Mark
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Automobil-Kaufentscheidung : Ein theoretischer Erklärungsansatz und seine empirische Überprüfung / H. Meffert, Mark Unger
| Die Automobil-Kaufentscheidung : Ein theoretischer Erklärungsansatz und seine empirische Überprüfung / H. Meffert, Mark Unger |
| Autore | Unger Mark |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (313 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| Soggetto non controllato |
Automobil
empirische Erklärungsansatz Kaufentscheidung seine theoretischer Überprüfung Unger |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Aus dem Inhalt: Wissenschaftstheoretischer Rahmen - Ausgangspunkte für eine Theorie der Automobil-Kaufentscheidung (Verhaltenswissenschaftliche und informationsökonomische Erklärungen des Automobil-Kaufentscheidungsverhaltens / Ableitung von Erklärungsparametern u.a.) - Elemente und deren Zusammenführung zu einer Theorie der Automobil-Kaufentscheidung (Risikowahrnehmung / Informationssuche und -quellen / Meinungsführerschaft / Produktbewertung / Automobilhändler / Marken- und Händlerloyalität) - Empirische Befunde zum Automobil-Kaufentscheidungsverhalten. |
| Record Nr. | UNINA-9910563006403321 |
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Unger Mark
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen
| Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen |
| Autore | Nesset Erik |
| Pubbl/distr/stampa | Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 |
| Descrizione fisica | 1 electronic resource (288 p.) |
| Soggetto topico |
Economics, finance, business & management
Business & management Sales & marketing Customer services Market research |
| ISBN | 82-15-05559-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Altri titoli varianti | Bidrag innen kundeverdi og marked |
| Record Nr. | UNINA-9910595094203321 |
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Nesset Erik
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| Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / / by Niklas Schaffmeister
| Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / / by Niklas Schaffmeister |
| Autore | Schaffmeister Niklas |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (418 p.) |
| Disciplina | 658.802 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Globalization Markets Leadership Market research Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 3-319-19482-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark. |
| Record Nr. | UNINA-9910298486703321 |
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Schaffmeister Niklas
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand meaning management [[electronic resource] /] / edited by Deborah J. Macinnis, C. Whan Park
| Brand meaning management [[electronic resource] /] / edited by Deborah J. Macinnis, C. Whan Park |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
MacInnisDeborah J
ParkC. Whan |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Market research Brand name products |
| ISBN | 1-78441-931-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What does brand authenticity mean? Causes and consequences of consumer scrutiny towards a brand narrative / Allison R. Johnson, Matthew Thomson, Jennifer Jeffrey -- Managing brand meaning through celebrity endorsement / Jennifer Edson Escalas, James R. Bettman -- Brand remixing : 3D printing the Nokia case / Aric Rindfleisch, Matthew O'Hern -- Managing cultural equity : a theoretical framework for building iconic brands in globalized markets / Carlos J. Torelli, Jennifer L. Stoner -- Nothing matters more to people than people : brand meaning and social relationships / Aaron C. Ahuvia -- Identification and attachment in consumer-brand relationships / Sankar Sen ... [et al.] -- Identifying customer evangelists / Nathalie Collins ... [et al.] -- Linear versus step-function decision making : the moderating role of relationship norms on consumer responses to brand transgressions / Pankaj Aggarwal, Megha Agarwal -- Feeling attached to symbolic brands within the context of brand transgressions / Eda Sayin, Zeynep Gürhan-Canli -- Consumer responses to brand failures : the neglected role of honor values / Frank May, Alokparna Basu Monga, Kartik Kalaignanam. |
| Record Nr. | UNINA-9910797151203321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communications network design and costing model : programmer's manual
| Communications network design and costing model : programmer's manual |
| Pubbl/distr/stampa | Cleveland, Ohio : , : National Aeronautics and Space Administration, NASA Lewis Research Center, , September 1983 |
| Descrizione fisica | 1 online resource (various pagings) : illustrations |
| Collana | NASA/CR |
| Soggetto topico |
Network analysis
Communication networks User manuals (computer programs) Algorithms Market research |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Communications network design and costing model |
| Record Nr. | UNINA-9910709864803321 |
| Cleveland, Ohio : , : National Aeronautics and Space Administration, NASA Lewis Research Center, , September 1983 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer culture theory / / edited by Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh and Russell W. Belk
| Consumer culture theory / / edited by Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh and Russell W. Belk |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , 2018 |
| Descrizione fisica | 1 online resource (229 pages) : illustrations |
| Disciplina | 306.3 |
| Collana | Research in consumer behavior |
| Soggetto topico |
Consumption (Economics) - Social aspects
Consumer behavior Business & Economics - Consumer Behavior Market research |
| ISBN |
1-78754-504-0
1-78743-906-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796887203321 |
| Bingley, England : , : Emerald Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Der Einfluss ablenkender Taetigkeiten auf die Werbewirkung
| Der Einfluss ablenkender Taetigkeiten auf die Werbewirkung |
| Autore | Tolle Elisabeth |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (315) |
| Soggetto topico |
Communication studies
Occupational & industrial psychology Market research |
| ISBN | 9783820414028 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 15 |
| Record Nr. | UNINA-9910306617103321 |
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Tolle Elisabeth
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Der Einfluss ablenkender Taetigkeiten auf die Werbewirkung
| Der Einfluss ablenkender Taetigkeiten auf die Werbewirkung |
| Autore | Tolle Elisabeth |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (315) |
| Soggetto topico |
Communication studies
Occupational & industrial psychology Market research |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 15 |
| Record Nr. | UNINA-9910765880003321 |
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Tolle Elisabeth
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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