Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata / / by Beat Meier
| Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata / / by Beat Meier |
| Autore | Meier Beat |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (XVI, 109 p. 11 illus., 2 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Consumer behavior
Marketing research Business intelligence Consumer Behavior Market Research and Competitive Intelligence |
| ISBN | 3-658-28014-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | General Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time. . |
| Record Nr. | UNINA-9910367250803321 |
Meier Beat
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases / / by Cynthia Fraser
| Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases / / by Cynthia Fraser |
| Autore | Fraser Cynthia <1958-> |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (291 pages) |
| Disciplina | 658.4033 |
| Soggetto topico |
Statistics
Management Marketing research Business intelligence Statistics in Business, Management, Economics, Finance, Insurance Market Research and Competitive Intelligence Estadística comercial Estadística matemàtica Presa de decisions Models matemàtics |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783031425554
3031425553 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Statistics for Decision Making and Competitive Advantage -- Chapter 2. Describing Your Data -- Chapter 3, Hypothesis Tests and Confidence Intervals to Infer Population Characteristics and Differences -- Chapter 4. Simulation to Infer Future Performance Levels Given Assumptions -- Chapter 5. Simple Regression -- Chapter 6. Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression -- Chapter 7. Indicator Variables -- Chapter 8. Presenting Statistical Analysis Results to Management -- Chapter 9. Nonlinear Regression Models -- Chapter 10. Logit Regression for Bounded Dependent Variables -- Chapter 11. Building Multiple Regression Models -- Chapter 12. Model Building and Forecasting with Multicollinear Time Series -- Chapter 13. Association Between Two Categorical Variables: Contingency Analysis with Chi Square -- Chapter 14. Conjoint Analysis and Experimental Data. |
| Record Nr. | UNINA-9910842282603321 |
|
Fraser Cynthia <1958->
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing / / by Jan Y. Yang, Yunyi Gu, Zi Ling Tan
| Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing / / by Jan Y. Yang, Yunyi Gu, Zi Ling Tan |
| Autore | Yang Jan Y |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (XIII, 134 p. 1 illus.) |
| Disciplina | 338.476292 |
| Collana | Business Guides on the Go |
| Soggetto topico |
Automobile industry and trade
Marketing research Business intelligence International economic integration Globalization Marketing Business consultants Automotive Industry Market Research and Competitive Intelligence Emerging Markets and Globalization Business Consulting |
| ISBN | 3-031-25145-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification – Routes to the future -- 5. Smartification – the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store. |
| Record Nr. | UNINA-9910686786003321 |
|
Yang Jan Y
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Collaborative Research Design : Working with Business for Meaningful Findings / / edited by Per Vagn Freytag, Louise Young
| Collaborative Research Design : Working with Business for Meaningful Findings / / edited by Per Vagn Freytag, Louise Young |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (viii, 428 pages) ; : illustrations |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Business intelligence Sociology—Methodology Market Research and Competitive Intelligence Sociological Methods |
| ISBN | 981-10-5008-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Introduction -- Part 1 - Frameworks for Conceptualizing and Designing Research -- Chapter 1 - An Abductive Non-Linear Framework for Undertaking Conceptual and Empirical Research within a Critical Realist Perspective -- Chapter 2 - Abduction: Theory and Practice -- Chapter 3 - Understanding the Process of Empirical Business Studies: The Influence of Methodological Approaches -- Chapter 4 - The Palette of Different Literature Reviews -- Part 2 - Methods for Research Design and Information Capture -- Chapter 5 - Using Workshops in Business Research: A Framework to Diagnose, Plan, Facilitate and Analyse Workshops -- Chapter 6 - Looking at Talking Pictures of Business Relationships: Images of Methodology -- Chapter 7 - Multiple Multi-Method Systematic Observation: Theory and Practice -- Chapter 8 - Interviewing Like a Researcher: The Powers of Paradigms -- Chapter 9 - The Use of Experiments in Business Studies -- Part 3 - Transformation, Analysis and Interpretation of Information -- Chapter 10 - Assessing Quality of Qualitative and Case Study Research -- Chapter 11 - Tangible Models of Business -- Chapter 12 - Technological Advances in Communicating Research, Data Analysis and Displays -- Chapter 13 - Automated Semantic Analysis of Qualitative Marketing Data -- Part 4 - The Way Forward - Methods for Future Development of Research -- Chapter 14 - A Critical-Theoretical Approach to Studying Power Relations Through Vignettes -- Chapter 15 - Improvising in Research - Drawing on Theater Practices -- Chapter 16 - Agent-Based Simulation Models as a Research Method. |
| Record Nr. | UNINA-9910298182103321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer / / by Eugene Y. Chan
| Consumer Behavior in Practice : Strategic Insights for the Modern Marketer / / by Eugene Y. Chan |
| Autore | Chan Eugene Y. |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (272 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing research Business intelligence Marketing Consumer Behavior Branding Market Research and Competitive Intelligence |
| ISBN | 3-031-50947-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior -- Chapter 8: The Ideological Consumer -- Chapter 9: Cross-Cultural Consumer Behavior -- PART 4 -- Chapter 10: Consumer Behavior in the Sharing Economy -- Chapter 11: Sustainable Consumer Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. |
| Record Nr. | UNINA-9910841865803321 |
|
Chan Eugene Y.
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Corporate Reputation of Multinational Corporations : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / / by Cathrin Huber
| The Corporate Reputation of Multinational Corporations : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / / by Cathrin Huber |
| Autore | Huber Cathrin |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XX, 181 p. 10 illus.) |
| Disciplina | 659.2 |
| Collana | Handel und Internationales Marketing Retailing and International Marketing |
| Soggetto topico |
Branding (Marketing)
International business enterprises Marketing research Business intelligence Branding International Business Market Research and Competitive Intelligence |
| ISBN | 3-658-19764-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298176003321 |
|
Huber Cathrin
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage / / edited by Andrei O. J. Kwok, Pei-Lee Teh
| Emerging Technologies in Business : Innovation Strategies for Competitive Advantage / / edited by Andrei O. J. Kwok, Pei-Lee Teh |
| Autore | Kwok Andrei O. J |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (304 pages) |
| Disciplina |
658.4062
658.514 |
| Altri autori (Persone) | TehPei-Lee |
| Soggetto topico |
Technological innovations
Business - Data processing Marketing research Business intelligence Business information services Economics Innovation and Technology Management Business Analytics Market Research and Competitive Intelligence Business Information Systems |
| ISBN | 981-9722-11-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Operating processes and business models -- Diffusion of innovation -- Technology in the society -- Conclusion and future direction. |
| Record Nr. | UNINA-9910855370403321 |
|
Kwok Andrei O. J
|
||
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fandom Analytics : Creating and Harnessing Consumer and Cultural Passion / / by Michael Lewis
| Fandom Analytics : Creating and Harnessing Consumer and Cultural Passion / / by Michael Lewis |
| Autore | Lewis Michael |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (268 pages) |
| Disciplina | 658.83 |
| Collana | Business Guides on the Go |
| Soggetto topico |
Marketing research
Business intelligence Audiences Service industries Sports - Economic aspects Market Research and Competitive Intelligence Fan and Audience Studies Entertainment Industry Sports Economics |
| ISBN |
9783031659256
3031659252 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary. |
| Record Nr. | UNINA-9910886082103321 |
|
Lewis Michael
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Glorifying the Simple Life : Analyses of Socio-Psychological Constructs in the Context of Reality TV / / by Eva Katharina Hammes
| Glorifying the Simple Life : Analyses of Socio-Psychological Constructs in the Context of Reality TV / / by Eva Katharina Hammes |
| Autore | Hammes Eva Katharina |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 650 |
| Collana | Research |
| Soggetto topico |
Marketing research
Business intelligence Mass media Personality Difference (Psychology) Market Research and Competitive Intelligence Media Sociology Personality and Differential Psychology |
| ISBN | 3-658-14364-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Theoretical Foundations of Mass Media Motivations -- Definition and Characteristics of Reality TV -- Experimental Studies on Social Motives of Reality TV. . |
| Record Nr. | UNINA-9910254669903321 |
|
Hammes Eva Katharina
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International Marketing Research : A Transformative Approach / / by V. Kumar
| International Marketing Research : A Transformative Approach / / by V. Kumar |
| Autore | Kumar V |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (643 pages) |
| Disciplina | 658.848 |
| Soggetto topico |
Marketing
Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing) Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding |
| ISBN |
9783031546501
9783031546495 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. The Nature and Scope of Global Marketing Research -- Chapter 2. Marketing Research in The Global Environment -- Chapter 3. Global Marketing Research Process -- Chapter 4. Preliminary Stages of The Research Process -- Chapter 5. Secondary Data -- Chapter 6. Marketing Research on The Internet -- Chapter 7. Primary Data Research -- Chapter 8. Qualitative and Observational Research -- Chapter 9. Survey Research -- Chapter 10. Development of Scales -- Chapter 11. Questionnaire Design -- Chapter 12. Sampling -- Chapter 13. Simple Data Analysis -- Chapter 14. Advanced Data Analysis -- Chapter 16. Presenting The Results -- Chapter 17. Asia-Pacific -- Chapter 18. Europe -- Chapter 19. Latin America -- Chapter 20. Middle East and Africa -- Chapter 21. North America -- Chapter 22. The Future of Global Marketing Research. Case Studies -- Case I. Starbucks – Going to the Source -- Case II. Tesla’s Trademark Troubles -- Case III. Segmenting Indian Households -- Case IV. Subaru – A Problem of Plenty -- Case V.Millennials at Work. |
| Record Nr. | UNINA-9910872198703321 |
|
Kumar V
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
