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Advances in Chinese Brand Management / / edited by John M. T. Balmer, Weifeng Chen
| Advances in Chinese Brand Management / / edited by John M. T. Balmer, Weifeng Chen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 354 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations - Management
Marketing research Business intelligence International business enterprises Customer Relationship Management Market Research and Competitive Intelligence International Business |
| ISBN |
9781352000115
1352000113 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China's Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China's brands, China's brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China's most celebrated corporate heritage brand-Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH "Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing thebrand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H "The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture" -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games." -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market-The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. |
| Record Nr. | UNINA-9910150188103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
| Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 256 p. 15 illus.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Marketing research Business intelligence Customer relations - Management Branding Consumer Behavior Market Research and Competitive Intelligence Customer Relationship Management |
| ISBN |
9783319511276
3319511270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254922503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
| Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler |
| Autore | Kohlbacher Florian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXIII, 155 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Marketing
International economic relations Industrial procurement International business enterprises Strategic planning Leadership Marketing research Business intelligence International Economics Procurement International Business Business Strategy and Leadership Market Research and Competitive Intelligence |
| ISBN |
9781137586605
1137586605 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254663203321 |
Kohlbacher Florian
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / / by Peter Gentsch
| AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / / by Peter Gentsch |
| Autore | Gentsch Peter |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (xix, 271 pages) : illustrations (some color), charts |
| Disciplina | 658.80028563 |
| Collana | Gale eBooks |
| Soggetto topico |
Quantitative research
Marketing research Business intelligence Telemarketing Internet marketing Artificial intelligence Business Management science Data Analysis and Big Data Market Research and Competitive Intelligence Digital Marketing Artificial Intelligence Business and Management |
| ISBN |
9783319899572
3319899570 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 AI eats the World -- 2 A Bluffer's Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?. |
| Record Nr. | UNINA-9910337801603321 |
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Gentsch Peter
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara
| A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara |
| Autore | O'Mara Shane |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XI, 163 p. 1 illus.) |
| Disciplina | 658.3 |
| Collana | The Neuroscience of Business |
| Soggetto topico |
Personnel management
Psychology, Industrial Marketing research Business intelligence Consumer behavior Executives - Training of Experimental economics Human Resource Development Work and Organizational Psychology Market Research and Competitive Intelligence Consumer Behavior Management Education Experimental Economics |
| ISBN |
9783319491547
3319491547 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chatper1.Setting the Scene -- Chapter2.Mindsets - what they are, how they are inscribed in the brain, how they have implications for organisations -- Chapter3.Brain Hygiene: Optimising performance -- Chapter4.Self-regulation and self-control: How we exercise control over our behaviour -- Chapter5.Resilience including lifestyle -- Chapter6.Positive Brain States: happiness & meaning; subjective well-being -- Chapter7.How our brains are wired for status -- Chapter8.De-biasing Groups; De-biasing Gender Roles. |
| Record Nr. | UNINA-9910298209203321 |
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O'Mara Shane
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata / / by Beat Meier
| Brand Choice and Loyalty : Evidence from Swiss Car Registration Microdata / / by Beat Meier |
| Autore | Meier Beat |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (XVI, 109 p. 11 illus., 2 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Consumer behavior
Marketing research Business intelligence Consumer Behavior Market Research and Competitive Intelligence |
| ISBN | 3-658-28014-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | General Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time. . |
| Record Nr. | UNINA-9910367250803321 |
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Meier Beat
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
| Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| Autore | Smith Aaron C.T |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 249 p.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Marketing research Business intelligence Sports - Economic aspects Customer Relationship Management Market Research and Competitive Intelligence Sports Economics |
| ISBN |
9783319488547
3319488546 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction - Crowdsourcing Brand Equity -- Chapter 2 Pitch Partners- Customers as Players and Collaborators -- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content -- Chapter 4 Connected Communities- Icons and Tribalism -- Chapter 5 Passionate Partisans- Lifelong Loyalty -- Chapter 6 Dynamic Data- Branding the Digital Drive -- Chapter 7 Enhanced Experiences - Enlisting the Fanatic -- Chapter 8 Conclusion- Future Brand Fans. |
| Record Nr. | UNINA-9910163010803321 |
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Smith Aaron C.T
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI / / edited by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi
| Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI / / edited by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 |
| Descrizione fisica | 1 online resource (vi, 340 p., ill.) |
| Disciplina | 006.3 |
| Soggetto topico |
Artificial intelligence
Artificial intelligence - Data processing Marketing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Artificial Intelligence Data Science Digital Marketing Consumer Behavior Market Research and Competitive Intelligence |
| ISBN |
9781484298107
1484298101 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Case Study: Using Social Media for improving Customer Engagement -- Chapter 2: Applying AI for Product Life Cycle Management -- Chapter 3: Empowering Customer Experience with AI Tools and Technologies -- Chapter 4: Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials -- Chapter 5: AI-Based Decisive Model for Customer Segmentation in Fashion Industry -- Chapter 6: Analyzing customer satisfaction of hotel booking applications: A Sentimental Analysis approach -- Chapter 7: Internet Trends and Customer Sentiment Analysis on Different Online Platforms -- Chapter 8: Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing -- Chapter 9: Potential Roles for Cyber-Ethical Awareness, Artificial Intelligence and Chatbot Technologies Among Students. -- Chapter 10: Content Generated by Netflix: Scoping Review and Analysis -- Chapter 11: Unveiling AI's Ethical Impact in Marketing Through Social Media's Darker Influences -- Chapter 12: Strategic Insights through Customer Value Modelling: Unveiling the Key Drivers of Customer Success -- Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis -- Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value -- Chapter 15: Boom of Artificial Intelligence in food industry -- Chapter 16: Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts. |
| Record Nr. | UNINA-9910799497403321 |
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases / / by Cynthia Fraser
| Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases / / by Cynthia Fraser |
| Autore | Fraser Cynthia |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (291 pages) |
| Disciplina | 658.4033 |
| Soggetto topico |
Statistics
Management Marketing research Business intelligence Statistics in Business, Management, Economics, Finance, Insurance Market Research and Competitive Intelligence |
| ISBN |
9783031425554
3031425553 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Statistics for Decision Making and Competitive Advantage -- Chapter 2. Describing Your Data -- Chapter 3, Hypothesis Tests and Confidence Intervals to Infer Population Characteristics and Differences -- Chapter 4. Simulation to Infer Future Performance Levels Given Assumptions -- Chapter 5. Simple Regression -- Chapter 6. Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression -- Chapter 7. Indicator Variables -- Chapter 8. Presenting Statistical Analysis Results to Management -- Chapter 9. Nonlinear Regression Models -- Chapter 10. Logit Regression for Bounded Dependent Variables -- Chapter 11. Building Multiple Regression Models -- Chapter 12. Model Building and Forecasting with Multicollinear Time Series -- Chapter 13. Association Between Two Categorical Variables: Contingency Analysis with Chi Square -- Chapter 14. Conjoint Analysis and Experimental Data. |
| Record Nr. | UNINA-9910842282603321 |
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Fraser Cynthia
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Strategies and Competitiveness in Times of Crisis : A Survey on Italian SMEs / / by Laura Gavinelli
| Business Strategies and Competitiveness in Times of Crisis : A Survey on Italian SMEs / / by Laura Gavinelli |
| Autore | Gavinelli Laura |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXVIII, 290 p. 34 illus.) |
| Disciplina | 658.022 |
| Soggetto topico |
Small business
Strategic planning Leadership Marketing research Business intelligence Industrial organization Small Business Business Strategy and Leadership Market Research and Competitive Intelligence Organization |
| ISBN |
9781137578105
1137578106 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography. |
| Record Nr. | UNINA-9910254953203321 |
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Gavinelli Laura
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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