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Adaptability Through Dynamic Capabilities : How Management Can Recognize Opportunities and Threats / / by Herbert Endres
| Adaptability Through Dynamic Capabilities : How Management Can Recognize Opportunities and Threats / / by Herbert Endres |
| Autore | Endres Herbert |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XVII, 184 p. 12 illus.) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Leadership Organization Planning Market Research/Competitive Intelligence Business Strategy/Leadership |
| ISBN | 3-658-20157-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frameworks and Theories addressing Adaptability and Sustainable Competitive Advantages -- The Dynamic Capabilities Framework – How firms can survive -- The Sensing Capability – How to recognize opportunities and threats. |
| Record Nr. | UNINA-9910298169203321 |
Endres Herbert
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Methods for Modeling Markets / / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels
| Advanced Methods for Modeling Markets / / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (X, 733 p. 75 illus., 24 illus. in color.) |
| Disciplina | 658.800151 |
| Collana | International Series in Quantitative Marketing |
| Soggetto topico |
Marketing research
Operations research Decision making Market Research/Competitive Intelligence Operations Research/Decision Theory |
| ISBN | 3-319-53469-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling. |
| Record Nr. | UNINA-9910254919103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
| Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (324 p.) |
| Disciplina | 659.1 |
| Collana | European Advertising Academy |
| Soggetto topico |
Marketing
Marketing research Management Market Research/Competitive Intelligence |
| ISBN | 3-658-08132-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. |
| Record Nr. | UNINA-9910298509403321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
| Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter |
| Autore | Altpeter Marco |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 124 S. 11 Abb.) |
| Disciplina | 658.872 |
| Collana | BestMasters |
| Soggetto topico |
Motivation research (Marketing)
Marketing research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| ISBN | 3-658-16608-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ortsbezogene Dienstleistungen (Location-based Services) -- Ortsbezogene Werbung (Location-based Advertising) -- Beacon-Technologie -- Technologiefokussierte Akzeptanzforschung. |
| Record Nr. | UNINA-9910153455103321 |
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Altpeter Marco
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Alternative Investments in Wealth Management : A Comprehensive Study of the Central and East European Market / / by Ewelina Sokołowska
| Alternative Investments in Wealth Management : A Comprehensive Study of the Central and East European Market / / by Ewelina Sokołowska |
| Autore | Sokołowska Ewelina |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina | 332.6 |
| Soggetto topico |
Finance
Macroeconomics Marketing research Finance, general Macroeconomics/Monetary Economics//Financial Economics Market Research/Competitive Intelligence |
| ISBN | 3-319-08075-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Evolution of the Financial Innovation Market -- Alternative Investments as Modern Financial Innovations -- Alternative Investments and Risk -- The Role and Nature of Alternative Investments in Wealth Management -- Statistical Analysis of the Preferences of Polish People Regarding Financial Investments -- Conclusion -- Bibliography -- Appendices. |
| Record Nr. | UNINA-9910298540103321 |
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Sokołowska Ewelina
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk
| Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk |
| Autore | Kochhan Christoph |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 170 S. 21 Abb.) |
| Disciplina | 650 |
| Soggetto topico |
Motivation research (Marketing)
Marketing research Consumer Behavior Market Research/Competitive Intelligence |
| ISBN | 3-658-17433-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Markt- und Kommunikationsbedingungen für Verlage -- Ambient-Marketing als Option der Zielgruppenansprache -- Altersspezifisches Mediennutzungsverhalten -- Akzeptanz und Bewertung von Ambient-Marketing durch die Generationen Y, X sowie 50plus -- Implikationen für die Marketingpraxis. . |
| Record Nr. | UNINA-9910484106903321 |
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Kochhan Christoph
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applied Conjoint Analysis / / by Vithala R. Rao
| Applied Conjoint Analysis / / by Vithala R. Rao |
| Autore | Rao Vithala R. |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina |
330
330.015195 658.40301 658.8 |
| Soggetto topico |
Marketing
Statistics Marketing research Operations research Decision making Statistics for Business, Management, Economics, Finance, Insurance Market Research/Competitive Intelligence Operations Research/Decision Theory |
| ISBN | 3-540-87753-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes -- Chapter 6 Applications for Products and Service Design and Product Line Decisions -- Chapter 7 Applications for Product Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications to a Miscellany of Marketing Problems -- Chapter 10 Recent Developments and Future Outlook. |
| Record Nr. | UNINA-9910298543803321 |
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Rao Vithala R.
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Arbeitswelt im Zeitalter der Individualisierung : Trends: Multigrafie und Multi-Option in der Generation Y / / von Dunja Ewinger, Anabel Ternès, Juliane Koerbel, Ian Towers
| Arbeitswelt im Zeitalter der Individualisierung : Trends: Multigrafie und Multi-Option in der Generation Y / / von Dunja Ewinger, Anabel Ternès, Juliane Koerbel, Ian Towers |
| Autore | Ewinger Dunja |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (46 p.) |
| Disciplina | 658.301 |
| Collana | essentials |
| Soggetto topico |
Personnel management
Marketing research Human Resource Management Market Research/Competitive Intelligence |
| ISBN | 3-658-12753-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Überblick über den Individualisierungstrend -- Porträt der Generation Y als Spiegelbild der individualisierten Gesellschaft -- Kompakte Darstellung der Auswirkungen auf die Arbeitswelt -- Der demografische Wandel als Folge der Individualisierung. . |
| Record Nr. | UNINA-9910484730203321 |
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Ewinger Dunja
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial Intelligence for Fashion Industry in the Big Data Era / / edited by Sébastien Thomassey, Xianyi Zeng
| Artificial Intelligence for Fashion Industry in the Big Data Era / / edited by Sébastien Thomassey, Xianyi Zeng |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (288 pages) |
| Disciplina | 687.0285 |
| Collana | Springer Series in Fashion Business |
| Soggetto topico |
Marketing research
Textile industry Artificial intelligence Market Research/Competitive Intelligence Textile Engineering Artificial Intelligence |
| ISBN |
9789811300806
981-13-0080-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | AI based fashion sales forecasting methods in big data era -- Enhanced Predictive Models for Purchasing in the Fashion Field by Applying Regression Trees Equipped with Ordinal Logistic Regression -- A Data Mining Based Framework for Multi-Item Markdown Optimization -- Social Media Analytics for decision support in Fashion Buying Processes -- Review of Artificial Intelligence Applications in Garment Manufacturing -- AI for Apparel Manufacturing in Big Data Era: A Focus on Cutting and Sewing -- A Discrete Event Simulation Model with Genetic Algorithm Optimization for Customized Textile Production Scheduling -- An intelligent fashion replenishment system based on data analytics and expert judgement -- Blockchain based secured traceability system for textile and clothing supply chain -- Artificial intelligence applied to multisensory studies of textile products -- Evaluation of Fashion Design Using Artificial Intelligence Tools -- Garment wearing comfort analysis using data mining technology -- Garment fit evaluation using machine learning technology. |
| Record Nr. | UNINA-9910349478503321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Attraktivität von Cross-Selling-Angeboten aus Kundensicht : Konstruktentwicklung und Überprüfung im Wirkungsmodell / / von Philip Maitzen
| Attraktivität von Cross-Selling-Angeboten aus Kundensicht : Konstruktentwicklung und Überprüfung im Wirkungsmodell / / von Philip Maitzen |
| Autore | Maitzen Philip |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (286 p.) |
| Disciplina | 650 |
| Collana | Research |
| Soggetto topico |
Marketing
Sales management Marketing research Sales/Distribution Market Research/Competitive Intelligence |
| ISBN | 3-658-11647-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910484623303321 |
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Maitzen Philip
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Research/Competitive Intelligence
(92)
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- Marketing (25)
- Management (22)
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