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Adaptability Through Dynamic Capabilities : How Management Can Recognize Opportunities and Threats / / by Herbert Endres
| Adaptability Through Dynamic Capabilities : How Management Can Recognize Opportunities and Threats / / by Herbert Endres |
| Autore | Endres Herbert |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XVII, 184 p. 12 illus.) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Leadership Organization Planning Market Research/Competitive Intelligence Business Strategy/Leadership |
| ISBN | 3-658-20157-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frameworks and Theories addressing Adaptability and Sustainable Competitive Advantages -- The Dynamic Capabilities Framework – How firms can survive -- The Sensing Capability – How to recognize opportunities and threats. |
| Record Nr. | UNINA-9910298169203321 |
Endres Herbert
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Methods for Modeling Markets / / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels
| Advanced Methods for Modeling Markets / / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (X, 733 p. 75 illus., 24 illus. in color.) |
| Disciplina | 658.800151 |
| Collana | International Series in Quantitative Marketing |
| Soggetto topico |
Marketing research
Operations research Decision making Market Research/Competitive Intelligence Operations Research/Decision Theory |
| ISBN | 3-319-53469-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling. |
| Record Nr. | UNINA-9910254919103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
| Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (324 p.) |
| Disciplina | 659.1 |
| Collana | European Advertising Academy |
| Soggetto topico |
Marketing
Marketing research Management Market Research/Competitive Intelligence |
| ISBN | 3-658-08132-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. |
| Record Nr. | UNINA-9910298509403321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Cross-Section Data Methods in Applied Economic Research : 2019 International Conference on Applied Economics (ICOAE 2019) / / edited by Nicholas Tsounis, Aspasia Vlachvei
| Advances in Cross-Section Data Methods in Applied Economic Research : 2019 International Conference on Applied Economics (ICOAE 2019) / / edited by Nicholas Tsounis, Aspasia Vlachvei |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (720 pages) : color illustrations, charts |
| Disciplina | 330.015195 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Econometrics
Statistics Macroeconomics Marketing research Statistics for Business, Management, Economics, Finance, Insurance Macroeconomics/Monetary Economics//Financial Economics Market Research/Competitive Intelligence |
| ISBN | 3-030-38253-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Quality perceptions of feta cheese -- R&D cooperation facilitates cartel formation -- Online popularity of luxury brands and Its impact on the brand value -- Social Benefits versus monetary and multidimensional poverty in Poland: Imputed income exercise -- Greek Households after the 10-year-crisis: an exploratory research. |
| Record Nr. | UNINA-9910380744603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
| Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 467 p. 102 illus., 77 illus. in color.) |
| Disciplina | 338.9 |
| Collana | New Frontiers in Regional Science: Asian Perspectives |
| Soggetto topico |
Regional economics
Motivation research (Marketing) Marketing research Economics - Psychological aspects Leadership Engineering economy Regional/Spatial Science Consumer Behavior Market Research/Competitive Intelligence Behavioral/Experimental Economics Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing |
| ISBN | 981-13-1739-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies -- Part I Policy evaluation from Kaiyu movements -- Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area -- Chapter 4. How did the extension of underground shopping mall change Kaiyu -- Part II Some characteristics of Kaiyu -- Chapter 5. On the occurrence order of purposes on the way of shop-around -- Chapter 6. The staying time for shopping at city center retail environment -- Chapter 7. The factors determining staying time in city center -- Chapter 8. Little’s formula and parking behavior -- Part III Economic effects by accelerating Kaiyu -- Chapter 9. The economic effects of city center 1 dollar circular bus -- Chapter 10. The value of time for shopping -- Chapter 11. The economic impacts of city center coffee shops -- Part IV Economic effects by increasing visitors -- Chapter 12. The economic impacts of opening new subway line -- Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center? -- Chapter 14. To what extent did the woodwork festival attract people? -- Chapter 15. How did the effects of festival held on main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center -- Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers? -- Chapter 17. A new entry of large variety shop increases value of city center? -- Part VI Emerging view of goal of town development -- Chapter 18. The concept of town equity and goal of town development -- Chapter 19. City center parking policy: a business model approach -- Part VII Information and consumer shop-around behaviors -- Chapter 20. Experimental study on consumer information processing behaviors in the middle of shop-around -- Chapter 21. Consumer’s visit value and shop category choice -- Part VIII Urban policy and consumer welfare -- Chapter 22. Travel demand function of Korean tourists to Kyushu -- Chapter 23. Econometric approach to estimate welfare change brought by a new subway line -- Chapter 24. Conclusion and further remarks on further research. |
| Record Nr. | UNINA-9910309859703321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
| Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter |
| Autore | Altpeter Marco |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 124 S. 11 Abb.) |
| Disciplina | 658.872 |
| Collana | BestMasters |
| Soggetto topico |
Motivation research (Marketing)
Marketing research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| ISBN | 3-658-16608-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ortsbezogene Dienstleistungen (Location-based Services) -- Ortsbezogene Werbung (Location-based Advertising) -- Beacon-Technologie -- Technologiefokussierte Akzeptanzforschung. |
| Record Nr. | UNINA-9910153455103321 |
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Altpeter Marco
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Alternative Investments in Wealth Management : A Comprehensive Study of the Central and East European Market / / by Ewelina Sokołowska
| Alternative Investments in Wealth Management : A Comprehensive Study of the Central and East European Market / / by Ewelina Sokołowska |
| Autore | Sokołowska Ewelina |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina | 332.6 |
| Soggetto topico |
Finance
Macroeconomics Marketing research Finance, general Macroeconomics/Monetary Economics//Financial Economics Market Research/Competitive Intelligence |
| ISBN | 3-319-08075-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Evolution of the Financial Innovation Market -- Alternative Investments as Modern Financial Innovations -- Alternative Investments and Risk -- The Role and Nature of Alternative Investments in Wealth Management -- Statistical Analysis of the Preferences of Polish People Regarding Financial Investments -- Conclusion -- Bibliography -- Appendices. |
| Record Nr. | UNINA-9910298540103321 |
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Sokołowska Ewelina
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk
| Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk |
| Autore | Kochhan Christoph |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 170 S. 21 Abb.) |
| Disciplina | 650 |
| Soggetto topico |
Motivation research (Marketing)
Marketing research Consumer Behavior Market Research/Competitive Intelligence |
| ISBN | 3-658-17433-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Markt- und Kommunikationsbedingungen für Verlage -- Ambient-Marketing als Option der Zielgruppenansprache -- Altersspezifisches Mediennutzungsverhalten -- Akzeptanz und Bewertung von Ambient-Marketing durch die Generationen Y, X sowie 50plus -- Implikationen für die Marketingpraxis. . |
| Record Nr. | UNINA-9910484106903321 |
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Kochhan Christoph
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Analytical Modeling Research in Fashion Business / / edited by Tsan-Ming Choi
| Analytical Modeling Research in Fashion Business / / edited by Tsan-Ming Choi |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (X, 272 p. 44 illus.) |
| Disciplina | 687.0688 |
| Collana | Springer Series in Fashion Business |
| Soggetto topico |
Marketing research
Textile industry Operations research Decision making Production management Market Research/Competitive Intelligence Textile Engineering Operations Research/Decision Theory Operations Management |
| ISBN | 981-10-1014-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Reviews and discussions -- 1: Analytical Modeling Research in Fashion Business: An Introduction -- 2: Analytical Modeling Research Methodologies for Fashion Business Operations Management -- 3: A Review: Customer Returns in Fashion Retailing -- Part II: Theoretical economic models -- 4: The Role of Quick Response in Accelerating Sales of Fashion Goods -- 5: Mixed Channels for Apparel Sales -- 6: Impacts of Vendor-Managed Strategic Partnership on Fashion Supply Chains with Markdown Money Policy -- 7: Fashion Retailing Inventory Management with Random Supply -- Part III: Engineering models, applications and cases -- 8: Tales of a Fashion So(u)rcerer: Optimal Sourcing, Quotation, and In-House Production Decisions -- 9: Distribution, Transshipment and Sustainable Logistics for Fashion Products -- 10: Design of Order-Picking System and Selecting Picking Strategies in a 3PL Firm for Serving Fashion Retailing Companies -- 11: Fashion Supply Chain Inventory Optimization Models with Service Level and Lead Time Considerations -- 12: An AHP-based Scheme for Sales Forecasting in the Fashion Industry. |
| Record Nr. | UNINA-9910254670003321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applied Conjoint Analysis / / by Vithala R. Rao
| Applied Conjoint Analysis / / by Vithala R. Rao |
| Autore | Rao Vithala R |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina |
330
330.015195 658.40301 658.8 |
| Soggetto topico |
Marketing
Statistics Marketing research Operations research Decision making Statistics for Business, Management, Economics, Finance, Insurance Market Research/Competitive Intelligence Operations Research/Decision Theory |
| ISBN | 3-540-87753-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes -- Chapter 6 Applications for Products and Service Design and Product Line Decisions -- Chapter 7 Applications for Product Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications to a Miscellany of Marketing Problems -- Chapter 10 Recent Developments and Future Outlook. |
| Record Nr. | UNINA-9910298543803321 |
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Rao Vithala R
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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