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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
| Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (206 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Motivation research (Marketing) Strategic planning Leadership Market Psychology Business Strategy and Leadership |
| ISBN | 3-031-06581-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910574061103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand and Myth / / by Stefan Waller
| Brand and Myth / / by Stefan Waller |
| Autore | Waller Stefan |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (XXV, 112 p. 1 illus.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Motivation research (Marketing)
Market Psychology |
| ISBN |
9783662706787
3662706784 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Brand and Myth: A Cultural-Philosophical Consideration -- Apple: Magic Devices -- McDonald's: A Glorious Name -- Huawei: The Promise of China -- Barack Obama: Back to the Future -- Fridays For Future: True Authenticity -- BP: This Side of Good and Evil -- Opel: Who Are We?- Beyond Meat: What We Should Eat -- BOY LONDON: The Logo is the Brand -- Bored Apes & Co: NFT as Brand -- Literature -- Films -- Websites and Internet Resources. |
| Record Nr. | UNINA-9910987691003321 |
Waller Stefan
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Demystifying Behavioral Finance : Foundational Theories to Contemporary Applications and Future Directions / / by Kok Loang Ooi
| Demystifying Behavioral Finance : Foundational Theories to Contemporary Applications and Future Directions / / by Kok Loang Ooi |
| Autore | Ooi Kok Loang |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (194 pages) |
| Disciplina | 330.01 |
| Soggetto topico |
Economics - Psychological aspects
Motivation research (Marketing) Capital market Artificial intelligence Behavioral Finance Market Psychology Capital Markets Artificial Intelligence |
| ISBN |
9789819626908
9819626900 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: The Past -- 1. Early Concepts and Theories -- 2. Behavioural Anomalies and Market Inefficiencies -- 3. Behavioural Finance and Traditional Finance -- Part 2: Behavioral Finance in Today’s Markets -- 4. Modern Behavioural Finance Theories -- 5. Practical Applications and Case Studies -- 6. Behavioural Finance and Financial Crises -- 7. Psychological Drivers of Stock Market Behavior -- 8. Market Inefficiencies and Behavioral Influences -- Part 3: The Future of Behavioral Finance -- 9. Emerging Trends and AI Technologies -- 10. Behavioural Finance in a Global Context -- 11. Policy Implications and Future Directions. |
| Record Nr. | UNINA-9910983309803321 |
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Ooi Kok Loang
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Happiness in the Marketplace : A Study of Consumption, Consumers and Wellbeing / / by Dong-Jin Lee, M. Joseph Sirgy
| Happiness in the Marketplace : A Study of Consumption, Consumers and Wellbeing / / by Dong-Jin Lee, M. Joseph Sirgy |
| Autore | Lee Dong-Jin |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (468 pages) |
| Disciplina | 306 |
| Altri autori (Persone) | SirgyM. Joseph |
| Collana | Social Indicators Research Series |
| Soggetto topico |
Well-being
Consumer behavior Quality of life Motivation research (Marketing) Well-Being Consumer Behavior Quality of Life Research Market Psychology |
| ISBN | 3-032-04443-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Introduction -- Chapter 1. Theoretical Framework -- Chapter 2. Views of Happiness -- Chapter 3. Consequences of General Happiness -- Chapter 4. Material Wellbeing -- Part II: Consumer Happiness -- Chapter 5. Constructs and Metrics of Consumer Happiness -- Chapter 6. Outcomes of Consumer Happiness -- Chapter 7. Determinants of Consumer Happiness -- Chapter 8. How to Enhance Consumer Happiness -- Part IV: Consumption Happiness -- Chapter 9. Constructs and Metrics of Consumption Happiness -- Chapter 10. Outcomes of Consumption Happiness -- Chapter 11. Antecedents of Consumption Happiness -- Part IV: How to Enhance Happiness in the Marketplace -- Chapter 12. How to Enhance Consumption Happiness -- Chapter 13. Happiness in Relation to Shopping -- Chapter 14. Happiness in Relation to Material Possessions -- Chapter 15. Happiness in Relation to Marketplace Experiences. |
| Record Nr. | UNINA-9911034955903321 |
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Lee Dong-Jin
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing to the Base of the Pyramid : Towards a Sustainable Business Future / / edited by Ramendra Singh, Tahir Ahmad Wani
| Marketing to the Base of the Pyramid : Towards a Sustainable Business Future / / edited by Ramendra Singh, Tahir Ahmad Wani |
| Autore | Singh Ramendra |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (239 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) | WaniTahir Ahmad |
| Soggetto topico |
Marketing
Strategic planning Leadership Motivation research (Marketing) Communication in organizations Sustainability Business Strategy and Leadership Market Psychology Organizational and Strategic Communication |
| ISBN | 981-9671-05-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A Market Void: Are We Missing a Market Actor? Insights From JUNTOS’s Action-Research Case -- Inclusive Marketing: Fostering Sustainable Wellbeing in Subsistence Communities -- Marketplace Literacy and Sustainable Consumption at The Base of The Pyramid (Bop) -- Bridging Economic, Social, And Environmental Sustainability in Bop Markets: An Integrated Approach -- Bridging Vulnerability and Sustainability: Collective Climate Change Adaptation Efforts by Indian Communities and Businesses -- Sustainability In Subsistence Marketplaces and Beyond: Addressing Challenges Through the Bottom-Up Approach -- Empowering The Bottom of The Pyramid: Harnessing Innovation for Sustainable Growth -- Sustainable Luxury Brands Strategies for Base of The Pyramid Wellbeing -- Sustainable Consumer Behaviour in Emerging Markets. |
| Record Nr. | UNINA-9911020422003321 |
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Singh Ramendra
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Postcolonial Marketing Communication : Images from the Margin / / edited by Arindam Das, Himadri Roy Chaudhuri, Ozlem Sandikci Turkdogan
| Postcolonial Marketing Communication : Images from the Margin / / edited by Arindam Das, Himadri Roy Chaudhuri, Ozlem Sandikci Turkdogan |
| Autore | Das Arindam |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (184 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ChaudhuriHimadri Roy
TurkdoganOzlem Sandikci |
| Soggetto topico |
Marketing
Communication in organizations International economic integration Globalization Motivation research (Marketing) Organizational and Strategic Communication Emerging Markets and Globalization Market Psychology |
| ISBN | 9789819702855 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Neocoloniality of Marketing Communications in the Global South -- A Caribbean Hauntology: Spectres in Wide Sargasso Sea -- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony -- Cultural Appropriation or Transculturation: the curious resilience of ‘Tiki’ culture -- A Decolonizing Or Recolonizing Mindset? Semiotic Analysis Of A Qurban Donation Appeals To Africa In Turkey -- A post-socialist reading of displaced images from the Global South: the case of Roma, Eastern Europe’s oriental Other -- The Empire Bites Back: A Colonialist Confession -- Can there be an Afterword after words? Looking Back at the Volume. |
| Record Nr. | UNINA-9910851988503321 |
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Das Arindam
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Power of Consumer Creativity : Transforming Consumption and Markets / / edited by Marie Taillard, Chloe Preece
| The Power of Consumer Creativity : Transforming Consumption and Markets / / edited by Marie Taillard, Chloe Preece |
| Autore | Taillard Marie |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (223 pages) |
| Disciplina | 303.483 |
| Altri autori (Persone) | PreeceChloe |
| Collana | The Seven C’s of Creativity |
| Soggetto topico |
Technology - Sociological aspects
Social psychology Marketing Motivation research (Marketing) Artificial intelligence Science, Technology and Society Social Psychology Market Psychology Artificial Intelligence |
| ISBN | 3-031-96247-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Consumption Is an Act of Creativity Through and Through -- 2. Conventional and Ontological Consumer Creativity -- 3. Between the Limits of Creativity and the Creativity of Limits: A Degrowth Exploration of Consumer Creativity -- 4. Creative Practices in Vintage Retailing. - 5. Consumer Creativity in Crisis: Practice Adaptation in Life-Sustaining Care-Giving Consumption Journeys -- 6. Zowie, It’s a Zuri! Exploring Consumer Creativity Within a Virtual Fan Community -- 7. Crafting the Game World: Creative Communities and Participatory Culture in Elden Ring -- 8. Enactivism and the Rebel Creativity of Consumer Biohackers -- 9. Conclusion. |
| Record Nr. | UNINA-9911022157603321 |
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Taillard Marie
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Psychology Of Economic Inequality : Six Reasons Why We Are Failing to Challenge Great Inequalities of Income and Wealth / / by Jim Orford
| The Psychology Of Economic Inequality : Six Reasons Why We Are Failing to Challenge Great Inequalities of Income and Wealth / / by Jim Orford |
| Autore | Orford Jim |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (XVII, 245 p. 6 illus.) |
| Disciplina | 320.019 |
| Collana | Sustainable Development Goals Series |
| Soggetto topico |
Political psychology
Economics - Psychological aspects Motivation research (Marketing) Philosophy Economics Political Psychology Economic Psychology Market Psychology Behavioral Economics Philosophy of Economics |
| ISBN | 3-031-85564-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction -- Chapter 2 What is economic inequality? Inequalities of income and wealth -- Chapter 3 Distractions: poverty, mobility, and social class -- Chapter 4 Why it matters for individual health and well-being -- Chapter 5 Why it matters for collective well-being -- Chapter 6 Lack of awareness, system justification, and merit beliefs -- Chapter 7 Blaming and shaming, and the role of culture, mass media, and the educational system -- Chapter 8 Bad economics -- Chapter 9 Politics and the hidden nature of power -- Chapter 10 Toward a fairer society: standing up to economic inequality. |
| Record Nr. | UNINA-9911016070503321 |
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Orford Jim
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic Agility in Marketing : Concepts, Methods, and Organizational Impact / / by Jens Kröger, Stefanie Marx
| Strategic Agility in Marketing : Concepts, Methods, and Organizational Impact / / by Jens Kröger, Stefanie Marx |
| Autore | Kröger Jens |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (XVIII, 227 p. 42 illus.) |
| Disciplina | 658.8 |
| Collana | Future of Business and Finance |
| Soggetto topico |
Marketing
Motivation research (Marketing) Marketing research Business intelligence Communication in organizations Market Psychology Market Research and Competitive Intelligence Organizational and Strategic Communication |
| ISBN | 3-658-47510-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion. |
| Record Nr. | UNINA-9910987690703321 |
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Kröger Jens
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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