Luxury tourism : market trends, changing paradigms, and best practices / / Roland Conrady, David Ruetz, Marc Aeberhard, editors |
Edizione | [1st ed. 2020.] |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2020] |
Descrizione fisica | 1 online resource (XII, 323 p. 38 illus., 30 illus. in color.) |
Disciplina | 338.479104 |
Collana | Tourism, hospitality & event management |
Soggetto topico |
Tourism
Turisme Luxe Màrqueting turístic |
Soggetto genere / forma | Llibres electrònics |
ISBN | 3-030-59893-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook. |
Record Nr. | UNINA-9910427044303321 |
Cham, Switzerland : , : Springer, , [2020] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019 / / edited by Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis |
Edizione | [1st ed. 2020.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
Descrizione fisica | 1 online resource (1,074 pages) |
Disciplina | 658.8 |
Collana | Springer Proceedings in Business and Economics |
Soggetto topico |
Marketing
Tourism Management Business information services Technological innovations Application software Tourism Management IT in Business Innovation and Technology Management Computer and Information Systems Applications Màrqueting Màrqueting turístic |
Soggetto genere / forma |
Congressos
Llibres electrònics |
ISBN | 3-030-36126-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | European Works Councils in the Airline Industry -- From a Smart City to a Smart Destination: a Case Study -- Smart Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists -- Intelligent Packaging as a Dynamic Marketing Tool for Tourism -- Intelligent Ticket with Augmented Reality Applications for Archaeological Sites -- Visualization of Folk-Dances in Virtual Reality Environments -- Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS) -- Mapping Island Tourism Research -- Human Resources Role in Hospitality Service Quality -- The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts -- Cultural Identity, Innovation and Entrepreneurship -- A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Café Brand Context -- City Branding: Proposal of an Observation and Analysis Grid -- City Branding of Casablanca in Moroccο -- Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z -- Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries -- Determining of Customer's Kansei Needs and Product Design Attributes by Rough Set Theory -- Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial society: the Russian Experience -- What Competencies Should be Developed in Citizenship Education in the 21st Century? Analysis of being Active Citizens in Europe and the US -- Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions? -- Environmental Sensitivity of Business School Students and their Attitudes towards Social and Environmental Accounting -- Α Comparative Approach of E-Learning Accounting Programs in Greece and China -- The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention -- Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours” -- Setting the Ground for Successful Film Tourism Practices in Greece: a SWOT Analysis -- Selective Key Studies in Seasonality Tourism: a Literature Review -- Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN) -- Tourism in Mexico and the Use of Cultural Heritage as a Commodification´s Product -- Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México -- Customer Based Brand Equity Models in Hotel Industry: A Literature Review -- Determinants of ICT Integration by Teachers in Higher Education in Morocco -- Experiential Development and Cultural Tourist, through the Example of the Settlement "Katomera" in Trikeri in the Prefecture of Magnesia -- Sense of Place, Identity and Memory as Elements of the Design for Tourism -- Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances.-Higher Education and Innovation in the Non-profit Sector -- Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic.-Attractiveness of Small Cities in Rural or Abandoned Regions -- Mental Maps and their Potential for Tourism: A Case Study of Czech Municipality -- Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece -- Blockchain Applications in Tourism and Tourism Marketing: A Short Review -- Comparisons of Health Tourism within the EU Countries -- Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece -- Perceptions of Hospital Quality: A Case Study from Greece -- The Wine Lab Project. Exploring the Views from Experts -- Impression Management through Websites. An Analysis of the Romanian Banking Industry -- Participatory Culture and Tourist Experience. Promoting Destinations through YouTube -- Designing the Virtual Product Experience. Learnings from Shenzhen, China and the ESUN Solutions -- Social Networking Sites: The New Era of Effective Online Marketing and Advertising -- Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience -- Factors that Influence Tourist Satisfaction: An Empirical Study in Pafos -- Cyber-Citizenship: a Challenge of the 21st Century Education -- Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies -- Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for non-Captive Audiences: the TOURiBOOST Project -- Creating a Personalised Experience for Libraries’ Visitors -- Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece -- Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece -- The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises -- Climate Change and Cultural Heritage. Case Study: the Island of Chios -- Relationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance and Human Development -- Industrial Design in Event Tourism Marketing: The case of Thessaloniki International Film Festival Pavilion -- Keep it Smart and Sustainable – a Bibliometric Analysis -- Sustainable Tourism in Europe from Tourists’ Perspectives -- Employer Branding: Innovative Human Resource Practices in Tourism Sector -- Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper -- Analyzing the Brand Personality of Athens -- Sport Motivation in Outdoor Sport Activities -- Residents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala -- Taxonomy of Supervised Machine Learning for Intrusion Detection Systems -- A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection -- Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets -- Ancient Digital Technologies using ICT Tools -- Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification through Rhythm Pattern Analyses (Terpsichore Project) -- Greece, Tourism and Disability -- Turning a Problem into an Opportunity through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece -- A Systematic Literature Review on E-commerce Success Factors -- Influencer vs Celebrity Endorser Performance on Instagram -- Displaced due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies -- Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention -- Blockchain Technology: A Case Study from Greek Accountants -- University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University -- Experiencing a Museum after Dark: the Practice of ‘Lates’ in the Industrial Gas Museum of Athens -- Culture as an Instrument of Mass Construction -- Travel and Tourism Competitiveness of Economies around the World Using Rough SWARA and TODIM Method -- E-commerce Success Factors. A Taxonomy and Application in the Fashion Industry -- Linking Luxury Brand Experience and Brand Attachment through Self-Brand Connections: a Role-Theory Perspective -- Revolutionizing Marketing in Tourism Industry Through Blockchain Technology -- Consumers' Perceptions of Gender-Neutral Advertising: An Empirical Study -- The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as explored in Student Projects -- Exploring the Mediating Role of Interactivity between Content Engagement and Business Performance in a Mobile-Marketing Strategy. A Quantitative Research in a business-to-business Context -- The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters -- Examination of the Current Literature on how Robots can Contribute on Hotel Service Quality -- Teaching Critical Thinking through Tourism Advertising -- Analysis Based on the Hotel Industry, the Lodging Market in Mexico. The Posadas Case -- The Ιmplementation of Ιnternal Μarketing in Public Sector Organizations: the Case of Job Satisfaction at Chios Police Department -- Tourists' Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites you to Santorini with Aegean Airlines -- National Heritage as a Resource for Tourism Marketing -- Strategic Management and Art Museums. The Case Study of the Historical Museum of the University of Athens -- The Importance of the Training of Profesionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute -- Nautical Tradition and the “Aquaman” Case: the “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea -- Determinants that Influenced Mexican Cocoa Beans Exports during 1996-2016 -- MIT Start-Ups Ecosystem and Greek Start Ups Reality – an Ecosystem Comparison -- Analysis of Factors for the Increase Foreign Tourism to Michoacán, México -- Research Methods on the Contribution of Robots in the Service Quality of Hotels -- The Contribution of Wine Tourism in the Development of Rural Areas in North Greece -- Assessing the Competitiveness of Greek Coastal Destinations -- Internal Marketing on the Tourism Sector - Examination of how the Staff Can Develop on Greek Hotels -- Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-offset Behaviour of Young Travellers. |
Record Nr. | UNINA-9910383845103321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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