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The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns / / Ian Dodson
| The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns / / Ian Dodson |
| Autore | Dodson Ian |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (viii, 385 p.) : $b ill |
| Disciplina | 658.8/72 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Màrqueting per Internet
Planificació estratègica Internet marketing Strategic planning |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 1-119-26571-1 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- 1. An introduction to digital marketing -- 2. Search engine optimization -- 3. Pay per click -- 4. Digital display advertising -- 5. Email marketing -- 6. Social media marketing (part 1) -- 7. Social media marketing (part 2) -- 8. Mobile marketing -- 9. Analytics -- 10. Strategy and planning -- Conclusion. |
| Record Nr. | UNINA-9910136781503321 |
Dodson Ian
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| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
| Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| Edizione | [First edition 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (337 pages) |
| Disciplina | 658.872 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Information technology
Business—Data processing Internet marketing Globalization Markets IT in Business Online Marketing/Social Media Emerging Markets/Globalization Màrqueting per Internet |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-24374-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. |
| Record Nr. | UNINA-9910367257003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler
| Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler |
| Autore | Backaler Joel |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (xvi, 214 pages) : color illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Big data Business Globalization Markets Online Marketing/Social Media Branding Big Data/Analytics Popular Science in Business and Management Emerging Markets/Globalization Construcció de marca (Màrqueting) Màrqueting per Internet Dades massives |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-78396-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What’s the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing. |
| Record Nr. | UNINA-9910298171003321 |
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Backaler Joel
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Transformation in Business and Society : Theory and Cases / / edited by Babu George, Justin Paul
| Digital Transformation in Business and Society : Theory and Cases / / edited by Babu George, Justin Paul |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XVII, 300 p. 12 illus.) |
| Disciplina |
650
658.05 303.4833 |
| Soggetto topico |
Tecnologia de la informació
Dades massives Gestió de la tecnologia Màrqueting per Internet Negocis Information technology Business—Data processing Knowledge management Leadership Motivation research (Marketing) Big data Internet marketing IT in Business Knowledge Management Business Strategy/Leadership Consumer Behavior Big Data Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-08277-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation -- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World -- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work -- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination -- 10. Digital Finance for Financial inclusion and Inclusive Growth -- 11. Understanding Consumer Behavior in Technology Mediated Spaces -- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates -- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends -- 14. Risk Management in the Digital Era: The Case of Nigerian Banks -- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction -- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations. |
| Record Nr. | UNINA-9910367243203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dynamic digital marketing : achieve your digital marketing goals and maximise your profits to grow your business / / Dawn McGruer
| Dynamic digital marketing : achieve your digital marketing goals and maximise your profits to grow your business / / Dawn McGruer |
| Autore | McGruer Dawn |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley, , 2020 |
| Descrizione fisica | 1 online resource (443 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Success in business Selling - Computer network resources Venda - Recursos electrònics en xarxa Màrqueting per Internet Èxit en els negocis |
| ISBN |
1-119-63589-6
1-119-63593-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The evolution of digital -- Dawn of a new era -- Your digital journey -- Traditional V's digital marketing -- The digital skills gap & the maths of selling -- Digital marketing pitfalls to avoid -- The dynamic digital marketing model -- Search - the R.A.P.I.D traffic generator -- Social - the proven positioning process -- Send - the C.L.E.A.N customer cultivator -- Substance - the C.R.E.A.T.I.V.E content communicator -- Sell - the ultimate reach & retention radar -- Sponsor - the brilliant brand booster -- Strategy - the D.Y.N.A.M.I.C digital marketing dynamo -- Score - the radical results reaper -- Day plan - the digital marketing challenge -- The digital challenge -- Digital marketing success stories. |
| Record Nr. | UNINA-9910795387203321 |
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McGruer Dawn
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| Chichester, West Sussex, England : , : Wiley, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dynamic digital marketing : achieve your digital marketing goals and maximise your profits to grow your business / / Dawn McGruer
| Dynamic digital marketing : achieve your digital marketing goals and maximise your profits to grow your business / / Dawn McGruer |
| Autore | McGruer Dawn |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley, , 2020 |
| Descrizione fisica | 1 online resource (443 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Success in business Selling - Computer network resources Venda - Recursos electrònics en xarxa Màrqueting per Internet Èxit en els negocis |
| ISBN |
1-119-63589-6
1-119-63593-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The evolution of digital -- Dawn of a new era -- Your digital journey -- Traditional V's digital marketing -- The digital skills gap & the maths of selling -- Digital marketing pitfalls to avoid -- The dynamic digital marketing model -- Search - the R.A.P.I.D traffic generator -- Social - the proven positioning process -- Send - the C.L.E.A.N customer cultivator -- Substance - the C.R.E.A.T.I.V.E content communicator -- Sell - the ultimate reach & retention radar -- Sponsor - the brilliant brand booster -- Strategy - the D.Y.N.A.M.I.C digital marketing dynamo -- Score - the radical results reaper -- Day plan - the digital marketing challenge -- The digital challenge -- Digital marketing success stories. |
| Record Nr. | UNINA-9910814820803321 |
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McGruer Dawn
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| Chichester, West Sussex, England : , : Wiley, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey
| Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXXI, 322 p. 12 illus., 10 illus. in color.) |
| Disciplina | 380.1 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Estudis de mercat Màrqueting per Internet Motivation research (Marketing) Market research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-68750-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers’ Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector -- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation -- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract -- Chapter 20: An Abstract: Rethinking Sponsorship Recognition -- Chapter 21: African Immigrant Consumers’ Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract -- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract -- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract -- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract -- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract -- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making -- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract -- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract -- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract -- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract -- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract -- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract -- Chapter 33: The Effect of E-WOM Receivers’ Envy on Their Behavior through Social Networking Site: An Abstract -- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract -- Chapter 35: Analysis of Impulsiveness in M-Commerce - A Study of ‘On-The-Go Shoppers’ Behavior: An Abstract -- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract -- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract -- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract -- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives -- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract -- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract -- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk -- Chapter 43: Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process -- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract -- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract -- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract -- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract -- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract -- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract -- Chapter 50: Non-Profit Brand Fragility – Perspectives on Challenges: An Abstract -- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract -- Chapter 52: Coopetition Among Nonprofit Organizations – Strategic and Synergistic Implications of Competition and Cooperation: An Abstract -- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract -- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract -- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract -- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises -- Chapter 57: Driving a Firm’s Agility and Success of Product Innovation through Organizational Behavior: An Abstract -- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business -- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca. An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract -- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee’s Service Delivery Behaviour In Health Care Sector: An Abstract -- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract -- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract -- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract -- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value -- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract -- Chapter 85: A Process Evaluation of an Environmental Intervention – The Case of a Heritage Tourism Organ. |
| Record Nr. | UNINA-9910298183503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Traffic management and traffic engineering for the future internet : first Euro-NF Workshop, Fitramen 2008, Porto, Portugal, December 11-12, 2008, revised selected papers / / Rui Valadas, Paulo Salvador (eds.)
| Traffic management and traffic engineering for the future internet : first Euro-NF Workshop, Fitramen 2008, Porto, Portugal, December 11-12, 2008, revised selected papers / / Rui Valadas, Paulo Salvador (eds.) |
| Edizione | [1st ed. 2009.] |
| Pubbl/distr/stampa | Berlin, Germany ; ; New York, New York : , : Springer, , [2009] |
| Descrizione fisica | 1 online resource (X, 231 p.) |
| Disciplina | 004.678 |
| Collana | Computer Communication Networks and Telecommunications |
| Soggetto topico |
Màrqueting per Internet
Telecomunicació Telecommunication - Traffic Internet - Management |
| Soggetto genere / forma |
Congressos
Llibres electrònics |
| ISBN | 3-642-04576-6 |
| Classificazione |
DAT 250f
DAT 614f ELT 620f SS 4800 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Bandwidth Allocation and Traffic Control -- Models for Capacity Demand Estimation in a TV Broadcast Network with Variable Bit Rate TV Channels -- A Distributed Scheme for Value-Based Bandwidth Reconfiguration -- A Fair and Dynamic Load-Balancing Mechanism -- The Impact of Congestion Control Mechanisms on Network Performance after Failure in Flow-Aware Networks -- Statistical Analysis -- On the Dependencies between Internet Flow Characteristics -- Peer-Level Analysis of Distributed Multimedia Content Sharing -- Volume Anomaly Detection in Data Networks: An Optimal Detection Algorithm vs. the PCA Approach -- Traffic Engineering -- Traffic Engineering of Telecommunication Networks Based on Multiple Spanning Tree Routing -- Local Restoration for Trees and Arborescences -- Blind Maximum-Likelihood Estimation of Traffic Matrices in Long Range Dependent Traffic -- Optimizing Network Performance in Multihoming Environments -- Optical Networks and Video Communications -- Performance of Optical Ring Architectures with Variable-Size Packets: In-Line Buffers vs Semi-synchronous and Asynchronous Transparent MAC Protocols -- A Priority-Based Multiservice Dynamic Bandwidth Allocation for Ethernet Passive Optical Networks -- High-Performance H.264/SVC Video Communications in 802.11e Ad Hoc Networks -- Framework for Personal TV. |
| Record Nr. | UNINA-9910484230003321 |
| Berlin, Germany ; ; New York, New York : , : Springer, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Traffic management and traffic engineering for the future internet : first Euro-NF Workshop, Fitramen 2008, Porto, Portugal, December 11-12, 2008, revised selected papers / / Rui Valadas, Paulo Salvador (eds.)
| Traffic management and traffic engineering for the future internet : first Euro-NF Workshop, Fitramen 2008, Porto, Portugal, December 11-12, 2008, revised selected papers / / Rui Valadas, Paulo Salvador (eds.) |
| Edizione | [1st ed. 2009.] |
| Pubbl/distr/stampa | Berlin, Germany ; ; New York, New York : , : Springer, , [2009] |
| Descrizione fisica | 1 online resource (X, 231 p.) |
| Disciplina | 004.678 |
| Collana | Computer Communication Networks and Telecommunications |
| Soggetto topico |
Màrqueting per Internet
Telecomunicació Telecommunication - Traffic Internet - Management |
| Soggetto genere / forma |
Congressos
Llibres electrònics |
| ISBN | 3-642-04576-6 |
| Classificazione |
DAT 250f
DAT 614f ELT 620f SS 4800 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Bandwidth Allocation and Traffic Control -- Models for Capacity Demand Estimation in a TV Broadcast Network with Variable Bit Rate TV Channels -- A Distributed Scheme for Value-Based Bandwidth Reconfiguration -- A Fair and Dynamic Load-Balancing Mechanism -- The Impact of Congestion Control Mechanisms on Network Performance after Failure in Flow-Aware Networks -- Statistical Analysis -- On the Dependencies between Internet Flow Characteristics -- Peer-Level Analysis of Distributed Multimedia Content Sharing -- Volume Anomaly Detection in Data Networks: An Optimal Detection Algorithm vs. the PCA Approach -- Traffic Engineering -- Traffic Engineering of Telecommunication Networks Based on Multiple Spanning Tree Routing -- Local Restoration for Trees and Arborescences -- Blind Maximum-Likelihood Estimation of Traffic Matrices in Long Range Dependent Traffic -- Optimizing Network Performance in Multihoming Environments -- Optical Networks and Video Communications -- Performance of Optical Ring Architectures with Variable-Size Packets: In-Line Buffers vs Semi-synchronous and Asynchronous Transparent MAC Protocols -- A Priority-Based Multiservice Dynamic Bandwidth Allocation for Ethernet Passive Optical Networks -- High-Performance H.264/SVC Video Communications in 802.11e Ad Hoc Networks -- Framework for Personal TV. |
| Record Nr. | UNISA-996465308803316 |
| Berlin, Germany ; ; New York, New York : , : Springer, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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