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The Bling Dynasty [[electronic resource] ] : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
The Bling Dynasty [[electronic resource] ] : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
Autore Rambourg Erwan
Pubbl/distr/stampa Hoboken, : Wiley, 2014
Descrizione fisica 1 online resource (280 p.)
Disciplina 305.5234
Collana Wiley Finance
Soggetto topico Fashion -- History
Luxury goods industry
Luxury
Art, Architecture & Applied Arts
Arts & Crafts
Soggetto genere / forma Electronic books.
ISBN 1-118-96971-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game
Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel
The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . .
Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands
Record Nr. UNINA-9910465503703321
Rambourg Erwan  
Hoboken, : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun
The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun
Autore Rambourg Erwan
Pubbl/distr/stampa Hoboken, : Wiley, 2014
Descrizione fisica 1 online resource (280 p.)
Disciplina 305.5234
Collana Wiley Finance
Soggetto topico Fashion -- History
Luxury goods industry
Luxury
Art, Architecture & Applied Arts
Arts & Crafts
ISBN 1-118-96971-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game
Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel
The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . .
Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands
Record Nr. UNINA-9910786601703321
Rambourg Erwan  
Hoboken, : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun
The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun
Autore Rambourg Erwan
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, : Wiley, 2014
Descrizione fisica 1 online resource (280 p.)
Disciplina 305.5234
Collana Wiley Finance
Soggetto topico Fashion -- History
Luxury goods industry
Luxury
Art, Architecture & Applied Arts
Arts & Crafts
ISBN 1-118-96971-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game
Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel
The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . .
Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands
Record Nr. UNINA-9910813667803321
Rambourg Erwan  
Hoboken, : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Designing Luxury Brands [[electronic resource] ] : The Science of Pleasing Customers’ Senses / / by Diana Derval
Designing Luxury Brands [[electronic resource] ] : The Science of Pleasing Customers’ Senses / / by Diana Derval
Autore Derval Diana
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018
Descrizione fisica 1 online resource (184 pages)
Disciplina 658.827
Collana Management for Professionals
Soggetto topico Branding (Marketing)
Luxury goods industry
Neurosciences
Anthropology
Motivation research (Marketing)
International business enterprises
Branding
Luxury
Consumer Behavior
International Business
ISBN 3-319-71557-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
Record Nr. UNINA-9910298216003321
Derval Diana  
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fashion Communication in the Digital Age [[electronic resource] ] : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 / / edited by Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni
Fashion Communication in the Digital Age [[electronic resource] ] : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 / / edited by Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni
Edizione [1st ed. 2019.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Descrizione fisica 1 online resource (304 pages)
Disciplina 302.231
Soggetto topico Marketing
Communication
Luxury goods industry
Management
Industrial management
Culture
Technology
Communication Studies
Luxury
Media and Communication
Innovation/Technology Management
Culture and Technology
ISBN 3-030-15436-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry -- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions -- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter -- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm -- The Transformation of Fashion Practice through Instagram -- Britishness: Heritage, Tradition and Authenticity -- ‘Another Genre’ of Media in Fashion: the East Asian TV Industry Mediates Youth’s Popular Aesthetics -- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers -- Key Opinion Leaders’ Influences in the Chinese Fashion Market -- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding? -- Fashion Communication: A Thread Connecting Students to the World -- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion -- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience -- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers’ Behavior -- Fashion Sustainability in the Digital Realm -- Sustainability of Apparels - Let the Labels Speak it All -- Fashion Communication: history and other issues -- Narrative Structures in Fashion Film: Generating Engagement -- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers -- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement -- Touching the Cloth: Haptics in Fashion Digital Communication -- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis -- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends -- Changes in Fashion Communication.
Record Nr. UNINA-9910337809003321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
ForbesLife
ForbesLife
Pubbl/distr/stampa New York, N.Y., : Forbes, 2006-
Descrizione fisica 1 online resource
Disciplina 790.05
Soggetto topico Recreation
Leisure
Luxury
Luxuries
Travel
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNISA-996217602203316
New York, N.Y., : Forbes, 2006-
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
ForbesLife
ForbesLife
Pubbl/distr/stampa New York, N.Y., : Forbes, 2006-
Descrizione fisica 1 online resource
Disciplina 790.05
Soggetto topico Recreation
Leisure
Luxury
Luxuries
Travel
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNINA-9910225673503321
New York, N.Y., : Forbes, 2006-
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Interpretations of Luxury [[electronic resource] ] : Exploring the Consumer Perspective / / by Linda Lisa Maria Turunen
Interpretations of Luxury [[electronic resource] ] : Exploring the Consumer Perspective / / by Linda Lisa Maria Turunen
Autore Turunen Linda Lisa Maria
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (XIII, 191 p. 5 illus., 1 illus. in color.)
Disciplina 650
Collana Palgrave Advances in Luxury
Soggetto topico Luxury goods industry
Branding (Marketing)
Motivation research (Marketing)
Trade
Business
Commerce
Globalization
Markets
Luxury
Branding
Consumer Behavior
Emerging Markets/Globalization
ISBN 3-319-60870-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury.
Record Nr. UNINA-9910298202203321
Turunen Linda Lisa Maria  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Le luxe de l’imitation : Les trompe-l’œil de la fin de la République romaine, mémoire des artisans de la couleur / / Maud Mulliez
Le luxe de l’imitation : Les trompe-l’œil de la fin de la République romaine, mémoire des artisans de la couleur / / Maud Mulliez
Autore Mulliez Maud
Pubbl/distr/stampa Naples, : Publications du Centre Jean Bérard, 2019
Descrizione fisica 1 online resource (236 p.)
Disciplina 938
Soggetto topico Mural painting and decoration, Roman
Trompe l'oeil painting - Rome
Luxury
Soggetto non controllato République romaine
peinture murale
peinture
trompe-l’oeil
ISBN 2-38050-005-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Altri titoli varianti luxe de l’imitation
Record Nr. UNINA-9910416510403321
Mulliez Maud  
Naples, : Publications du Centre Jean Bérard, 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Le luxe privé à Rome et en Italie au Ier siècle après J.-C. / / Éva Dubois-Pelerin
Le luxe privé à Rome et en Italie au Ier siècle après J.-C. / / Éva Dubois-Pelerin
Autore Dubois-Pelerin Éva
Pubbl/distr/stampa Naples, : Publications du Centre Jean Bérard, 2019
Descrizione fisica 1 online resource (390 p.)
Soggetto topico Material culture - Rome
Dinners and dining - Rome
Dwellings - Rome
Art objects - Rome
Luxury
Soggetto non controllato société
Époque impériale
luxe
ISBN 2-918887-94-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Record Nr. UNINA-9910341158703321
Dubois-Pelerin Éva  
Naples, : Publications du Centre Jean Bérard, 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui