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Aesthetics and Sustainable Luxury Consumption : Evidence from Scientific Literature, Case Studies and Consumer Neuroscience / / by Alba D’Aniello, Ana Carmela Martinez Levy, Cesare Amatulli, Matteo De Angelis, Rumen Pozharliev
| Aesthetics and Sustainable Luxury Consumption : Evidence from Scientific Literature, Case Studies and Consumer Neuroscience / / by Alba D’Aniello, Ana Carmela Martinez Levy, Cesare Amatulli, Matteo De Angelis, Rumen Pozharliev |
| Autore | D'Aniello Alba |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (186 pages) |
| Disciplina | 111.85 |
| Altri autori (Persone) |
Martinez LevyAna Carmela
AmatulliCesare De AngelisMatteo PozharlievRumen |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Luxury goods industry
Sustainability Tourism Management Marketing Luxury Tourism Management |
| ISBN | 3-031-96833-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction.-1. Luxury Marketing .-2. Luxury and Sustainability .-3. Luxury Aesthetics -- 4. Cases from Fashion and Tourism Industry -- 5. Towards a new model of Sustainable Luxury Consumption: Managerial Insights and Future Research Direction . |
| Record Nr. | UNINA-9911034956503321 |
D'Aniello Alba
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||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Bling Dynasty [[electronic resource] ] : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
| The Bling Dynasty [[electronic resource] ] : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun |
| Autore | Rambourg Erwan |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 305.5234 |
| Collana | Wiley Finance |
| Soggetto topico |
Fashion -- History
Luxury goods industry Luxury Art, Architecture & Applied Arts Arts & Crafts |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-96971-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . . Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands |
| Record Nr. | UNINA-9910465503703321 |
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Rambourg Erwan
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| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun
| The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun |
| Autore | Rambourg Erwan |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 305.5234 |
| Collana | Wiley Finance |
| Soggetto topico |
Fashion -- History
Luxury goods industry Luxury Art, Architecture & Applied Arts Arts & Crafts |
| ISBN | 1-118-96971-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . . Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands |
| Record Nr. | UNINA-9910786601703321 |
|
Rambourg Erwan
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun
| The bling dynasty : why the reign of Chinese luxury shoppers has only just begun |
| Autore | Rambourg Erwan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 305.5234 |
| Collana | Wiley Finance |
| Soggetto topico |
Fashion -- History
Luxury goods industry Luxury Art, Architecture & Applied Arts Arts & Crafts |
| ISBN | 1-118-96971-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . . Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands |
| Record Nr. | UNINA-9910963024003321 |
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Rambourg Erwan
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||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design Thinking for Food Well-Being : The Art of Designing Innovative Food Experiences / / edited by Wided Batat
| Design Thinking for Food Well-Being : The Art of Designing Innovative Food Experiences / / edited by Wided Batat |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (XXXIII, 277 p. 64 illus.) |
| Disciplina | 664 |
| Soggetto topico |
Branding (Marketing)
Technological innovations Nutrition Consumer behavior Luxury goods industry Knowledge management Branding Innovation and Technology Management Consumer Behavior Luxury Knowledge Management |
| ISBN | 3-030-54296-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I- Design Thinking For Food Well-Being: Foundations And Origins -- Chapter 1. From design thinking (DT) to experiential design thinking (EDT): New tool to rethink food innovation for consumer well-being -- Chapter 2. The history of design thinking and its contributions to food experiences and well-being -- Chapter 3. How can design thinking influence food choices and healthy eating experiences among consumers? -- Chapter 4. How to use co-creation in design thinking to promote and enhance healthy food experience among vulnerable populations -- Chapter 5. How will empathetic design thinking influence food experience innovation? A practitioner perspective on food well-being -- Part II- Implementation Of Design Thinking For Food Experience Innovation And Well-Being -- Chapter 6. Psychological mechanisms underlying design thinking’s impact on gustatory perception: Implications for food experiences and well-being -- Chapter 7. How food experience through ambiance and food design can promote thewell-being of consumers -- Chapter 8. The role of emotions in designing innovative food experiences for consumer well-being: Contributions to design thinking -- Chapter 9. Design thinking for food well-being: An adolescent language perspective -- Chapter 10. Luxury foodservices: The design thinking approach and contributions to food well-being -- Chapter 11. Food well-being in the higher education sector: How to leverage design thinking to create healthy and pleasurable food experiences among college students -- Part III - Design Thinking For Innovative Food Experiences And Well-Being: What’s Next? Chapter 12. Integrating consumer food experience with health and sustainability outcomes: The critical role of design imperatives -- Chapter 13. An experiential view of food design thinking: Expanding consumer centricity for food well-being -- Chapter 14. Precision retailing: Building upon design thinking for societal-scale food convergence innovation and well-being -- Chapter 15. Design thinking to engage consumers in achieving zero waste food experiences: The CEASE framework -- Chapter 16. From food product to food experience: How to use design thinking to service vulnerable populations and improve their food well-being. |
| Record Nr. | UNINA-9910484260503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing Luxury Brands : The Science of Pleasing Customers’ Senses / / by Diana Derval
| Designing Luxury Brands : The Science of Pleasing Customers’ Senses / / by Diana Derval |
| Autore | Derval Diana |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (184 pages) |
| Disciplina | 658.827 |
| Collana | Management for Professionals |
| Soggetto topico |
Branding (Marketing)
Luxury goods industry Neurosciences Anthropology Motivation research (Marketing) International business enterprises Branding Luxury Consumer Behavior International Business |
| ISBN | 3-319-71557-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands. |
| Record Nr. | UNINA-9910298216003321 |
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Derval Diana
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice / / edited by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
| Digital Transformation for Fashion and Luxury Brands : Theory and Practice / / edited by Wilson Ozuem, Silvia Ranfagni, Michelle Willis |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (xliii, 480 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Telemarketing
Internet marketing Marketing Luxury goods industry Digital Marketing Luxury |
| ISBN |
9783031355899
303135589X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910851993203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC) / / edited by Felipe Pantoja, Shuang Wu, Nina Krey
| Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC) / / edited by Felipe Pantoja, Shuang Wu, Nina Krey |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XLIII, 630 p. 15 illus., 2 illus. in color.) |
| Disciplina |
380.1
658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations - Management
International economic integration Globalization Strategic planning Leadership Technological innovations Consumer behavior Luxury goods industry Customer Relationship Management Emerging Markets and Globalization Business Strategy and Leadership Innovation and Technology Management Consumer Behavior Luxury |
| ISBN | 3-030-42545-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theoryinto Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organic Produce Purchasing in Canada: An Abstract -- Chapter83. Differing Impacts of Price Pressure and Innovation Pressure: An Abstract -- Chapter84. Overcoming Territorial Tensions in Servitized Networks: An Abstract -- Chapter85. The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract -- Chapter86. Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract -- Chapter87. The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract -- Chapter88. The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract -- Chapter89. Social Power and Entrepreneurial Action: An Abstract -- Chapter90. A Cross-National Investigation of Students' Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract -- Chapter91. Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Modu. |
| Record Nr. | UNINA-9910427055303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Evolution of Luxury Brands, Volume I : Industries and Markets / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
| The Evolution of Luxury Brands, Volume I : Industries and Markets / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos |
| Autore | Thrassou Alkis |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 338.47 |
| Altri autori (Persone) |
VrontisDemetris
EfthymiouLeonidas WeberYaakov Riad ShamsS. M TsoukatosEvangelos |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Marketing Luxury Branding |
| ISBN | 3-031-96676-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Luxury Brands Evolution: An Overview of Industries and Markets Demetris Vrontis, Alkis Thrassou, Emmanouela Kokkinopoulou, and Leonidas Efthymiou -- Chapter 2: Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model through Brand Trust and Brand Engagement Paraskevi (Evi) Dekoulou, Kyriakos Riskos and Ioanna Papasolomou -- Chapter 3: Business Models Transformation in Luxury Clothes Companies Under Uncertainty Anna S. Zotova, Alexandra A. Chudaeva and Irina A. Svetkina -- Chapter 4: Could Fashion Influencers Be Masstige Brands? Paula Rodrigues and Ana Pinto Borges -- Chapter 5: Luxury Meets Affordability: The Strategic Co-Branding of Swatch with Omega and Blancpain Nikola Drašković -- Chapter 6: Luxury Branding in Sport: The Evolution of Louis Vuitton’s America’s Cup Sponsorship Mario Nicoliello -- Chapter 7: The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries Ioanna Papasolomou, Jana Brenkusová and Jana Turčínková -- Chapter 8: Consumer Buying Behavior Through the Lens of Luxury Brands Valentina Iuliana Diaconu-Cerceloiu and Mădălin Lucian Cerceloiu -- Chapter 9: The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach Ichraf Dimassi and Fatma Smaoui -- Chapter 10: Luxury Brand Evolution and Growth in India Ambika Kulshrestha, Sandeep Kulshrestha, Leonidas Efthymiou and Meliz Bozat -- Chapter 11: Luxury Experience Purchasing Patterns: Understanding Consumer Behavior Towards Established Luxury Brands in Jordan Marcos Komodromos, Jusuf Zeqiri, Andreas N. Masouras and Sofia Anastasiadou -- Chapter 12: Luxury Brands or Not? Customer Engagement on e-Marketplace Conversation in Thailand Mathupayas Thongmak -- Chapter 13: Luxury on Rent: The Rising Trend Among Millennials and Gen Z in India Sabeeha Fatma. |
| Record Nr. | UNINA-9911031679503321 |
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Thrassou Alkis
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Evolution of Luxury Brands, Volume II : Society, Technology, and Context / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
| The Evolution of Luxury Brands, Volume II : Society, Technology, and Context / / edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos |
| Autore | Thrassou Alkis |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (382 pages) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
VrontisDemetris
EfthymiouLeonidas WeberYaakov Riad ShamsS. M TsoukatosEvangelos |
| Collana | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Marketing Luxury Branding |
| ISBN | 3-031-96680-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Luxury Brands Evolution: An Overview of Society, Technology and Context Demetirs Vrontis, Alkis Thrassou, Naziyet Uzunboylu, and Leonidas Efthymiou -- Chapter 2: The Impact of Generation Z on the Luxury Market: Rethinking the Status and Values of Luxury for the New Generation of Consumers Daria Batamirova and Alkis Thrassou -- Chapter 3: An Innovative Circular Business Model for the Luxury Fashion Industry Marcos Komodromos, Jinju Heo, Tatiana Harkiolakis and Daphe Halkias -- Chapter 4: Can Luxury Brands Coexist in Harmony with Art, Technology and Immersive Storytelling to Reach Sublime Emotions? Angelos Vouldis and Maria Christoforou -- Chapter 5: Motives Towards Luxury Consumption during Crisis in the Context of Individualistic and Collectivist Cultures Mirna El Shayeb, Sara El-Deeb, and Raghda El Ebrashi -- Chapter 6: Is There a Place for Luxury During Wartime? Insights from the Ukrainian Luxury Watch Market Nataliia Kochkina. Michela Floris and Borys Kharchenko -- Chapter 7: Virtual Couture: Exploring the Integration of NFTs in Luxury Fashion Brands Nikola Drašković, Vanja Šebek, and Mario Fraculj -- Chapter 8: Luxury Brands Navigating the Digital Ecosystem: A Systematic Literature Review Isabel Barbosa, and João F. Proença -- Chapter 9: Exploring the Upsurge in Luxury Real Estate: Factors and Challenges Ruchika Jeswal, Leonidas Efthymiou, and Meliz Bozat -- Chapter 10: Luxury from Unexpected Needles: The Rise of Niche Knitwear Brands from Unconventional Markets Roxana Voicu-Dorobanțu, Valentin Cojanu, and Ana Barbara Bobircă -- Chapter 11: Smart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels Ana Brochado and Afonso Mendes Chapter 12: Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement Yioula Melanthiou and Maria C. Voutsa. |
| Record Nr. | UNINA-9911034935703321 |
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Thrassou Alkis
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Luxury
(37)
- Luxury goods industry (29)
- Consumer Behavior (13)
- Marketing (12)
- Consumer behavior (11)