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The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces / / editors, Wilson Ozuem , Silvia Ranfagni
| The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces / / editors, Wilson Ozuem , Silvia Ranfagni |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (xiiv, 447 pages ) : illustrations (black and white) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Luxuries - Marketing Fashion merchandising |
| ISBN | 3-030-70324-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910495180003321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumption motives in luxury marketing : an analysis of two agricultural markets : equestrian sports and food / / presented by Laura Helena Hartmann
| Consumption motives in luxury marketing : an analysis of two agricultural markets : equestrian sports and food / / presented by Laura Helena Hartmann |
| Autore | Hartmann Laura Helena |
| Edizione | [1. Auflage.] |
| Pubbl/distr/stampa | Göttingen, [Germany] : , : Cuvillier Verlag, , 2015 |
| Descrizione fisica | 1 online resource (288 pages) : illustrations (some color), tables |
| Disciplina | 338.47 |
| Soggetto topico |
Luxury goods industry
Luxuries - Marketing Luxury goods industry - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-7369-8038-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511756303321 |
Hartmann Laura Helena
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| Göttingen, [Germany] : , : Cuvillier Verlag, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumption motives in luxury marketing : an analysis of two agricultural markets : equestrian sports and food / / presented by Laura Helena Hartmann
| Consumption motives in luxury marketing : an analysis of two agricultural markets : equestrian sports and food / / presented by Laura Helena Hartmann |
| Autore | Hartmann Laura Helena |
| Edizione | [1. Auflage.] |
| Pubbl/distr/stampa | Göttingen, [Germany] : , : Cuvillier Verlag, , 2015 |
| Descrizione fisica | 1 online resource (288 pages) : illustrations (some color), tables |
| Disciplina | 338.47 |
| Soggetto topico |
Luxury goods industry
Luxuries - Marketing Luxury goods industry - Management |
| ISBN | 3-7369-8038-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794961303321 |
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Hartmann Laura Helena
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| Göttingen, [Germany] : , : Cuvillier Verlag, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumption motives in luxury marketing : an analysis of two agricultural markets : equestrian sports and food / / presented by Laura Helena Hartmann
| Consumption motives in luxury marketing : an analysis of two agricultural markets : equestrian sports and food / / presented by Laura Helena Hartmann |
| Autore | Hartmann Laura Helena |
| Edizione | [1. Auflage.] |
| Pubbl/distr/stampa | Göttingen, [Germany] : , : Cuvillier Verlag, , 2015 |
| Descrizione fisica | 1 online resource (288 pages) : illustrations (some color), tables |
| Disciplina | 338.47 |
| Soggetto topico |
Luxury goods industry
Luxuries - Marketing Luxury goods industry - Management |
| ISBN | 3-7369-8038-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910815237803321 |
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Hartmann Laura Helena
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| Göttingen, [Germany] : , : Cuvillier Verlag, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La Fórmula Del Lujo : Creación de Marcas, Productos y Servicios / / Susana García ; prólogo de Gilles Lipovetsky
| La Fórmula Del Lujo : Creación de Marcas, Productos y Servicios / / Susana García ; prólogo de Gilles Lipovetsky |
| Autore | García Díez Susana |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Madrid, España : , : Lid Editorial Empresarial S. L., , [2016] |
| Descrizione fisica | 1 online resource (320 pages) |
| Disciplina | 658.8 |
| Collana | Colección IE Business Publishing |
| Soggetto topico |
Luxuries - Marketing
Luxury goods industry Luxuries - Social aspects Trademarks |
| ISBN | 84-16624-69-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910795276803321 |
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García Díez Susana
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| Madrid, España : , : Lid Editorial Empresarial S. L., , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La Fórmula Del Lujo : Creación de Marcas, Productos y Servicios / / Susana García ; prólogo de Gilles Lipovetsky
| La Fórmula Del Lujo : Creación de Marcas, Productos y Servicios / / Susana García ; prólogo de Gilles Lipovetsky |
| Autore | García Díez Susana |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Madrid, España : , : Lid Editorial Empresarial S. L., , [2016] |
| Descrizione fisica | 1 online resource (320 pages) |
| Disciplina | 658.8 |
| Collana | Colección IE Business Publishing |
| Soggetto topico |
Luxuries - Marketing
Luxury goods industry Luxuries - Social aspects Trademarks |
| ISBN | 84-16624-69-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910826416903321 |
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García Díez Susana
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| Madrid, España : , : Lid Editorial Empresarial S. L., , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Living it up [[electronic resource] ] : our love affair with luxury / / James B. Twitchell
| Living it up [[electronic resource] ] : our love affair with luxury / / James B. Twitchell |
| Autore | Twitchell James B. <1943-> |
| Pubbl/distr/stampa | New York, : Columbia University Press, c2002 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina |
306.3
306.30973 |
| Soggetto topico |
Affluent consumers - Psychology
Luxuries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-231-50056-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Over the Top -- 2. The Social Construction of Luxury -- 3. Let's Go Shopping -- 4. Where Opuluxe Is Made and Who Makes It -- 5. How Luxury Becomes Necessity -- 6. From Shirts to Tulips -- 7. Viva Las Vegas! -- 8. Still Learning from Las Vegas -- Conclusion -- Selected Bibliography -- Index |
| Record Nr. | UNINA-9910455030203321 |
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Twitchell James B. <1943->
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| New York, : Columbia University Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Living it up [[electronic resource] ] : our love affair with luxury / / James B. Twitchell
| Living it up [[electronic resource] ] : our love affair with luxury / / James B. Twitchell |
| Autore | Twitchell James B. <1943-> |
| Pubbl/distr/stampa | New York, : Columbia University Press, c2002 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina |
306.3
306.30973 |
| Soggetto topico |
Affluent consumers - Psychology
Luxuries - Marketing |
| ISBN | 0-231-50056-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Over the Top -- 2. The Social Construction of Luxury -- 3. Let's Go Shopping -- 4. Where Opuluxe Is Made and Who Makes It -- 5. How Luxury Becomes Necessity -- 6. From Shirts to Tulips -- 7. Viva Las Vegas! -- 8. Still Learning from Las Vegas -- Conclusion -- Selected Bibliography -- Index |
| Record Nr. | UNINA-9910779832603321 |
|
Twitchell James B. <1943->
|
||
| New York, : Columbia University Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Living it up [[electronic resource] ] : our love affair with luxury / / James B. Twitchell
| Living it up [[electronic resource] ] : our love affair with luxury / / James B. Twitchell |
| Autore | Twitchell James B. <1943-> |
| Pubbl/distr/stampa | New York, : Columbia University Press, c2002 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina |
306.3
306.30973 |
| Soggetto topico |
Affluent consumers - Psychology
Luxuries - Marketing |
| ISBN | 0-231-50056-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Over the Top -- 2. The Social Construction of Luxury -- 3. Let's Go Shopping -- 4. Where Opuluxe Is Made and Who Makes It -- 5. How Luxury Becomes Necessity -- 6. From Shirts to Tulips -- 7. Viva Las Vegas! -- 8. Still Learning from Las Vegas -- Conclusion -- Selected Bibliography -- Index |
| Record Nr. | UNINA-9910825978903321 |
|
Twitchell James B. <1943->
|
||
| New York, : Columbia University Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxe : nouveaux challenges, nouveaux challengers / / Jean-Noël Kapferer
| Luxe : nouveaux challenges, nouveaux challengers / / Jean-Noël Kapferer |
| Autore | Kapferer Jean-Noël |
| Pubbl/distr/stampa | Paris : , : Eyrolles, , 2016 |
| Descrizione fisica | 1 online resource (306 pages) |
| Soggetto topico |
Luxuries - Marketing
Luxury goods industry Product management |
| ISBN | 2-212-04581-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910136176603321 |
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Kapferer Jean-Noël
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| Paris : , : Eyrolles, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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