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Brand identity essentials [[electronic resource] ] : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak
| Brand identity essentials [[electronic resource] ] : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak |
| Autore | Budelmann Kevin |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Mass., : Rockport Publishers, c2010 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 741.6 |
| Altri autori (Persone) |
KimYang <1968->
WozniakCurt |
| Soggetto topico |
Logos (Symbols) - Design
Industrial design coordination |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61058-068-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| Altri titoli varianti | Brand identity essentials : one hundred principles for designing logos and building brands |
| Record Nr. | UNINA-9910461263103321 |
Budelmann Kevin
|
||
| Beverly, Mass., : Rockport Publishers, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand identity essentials [[electronic resource] ] : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak
| Brand identity essentials [[electronic resource] ] : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak |
| Autore | Budelmann Kevin |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Mass., : Rockport Publishers, c2010 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 741.6 |
| Altri autori (Persone) |
KimYang <1968->
WozniakCurt |
| Soggetto topico |
Logos (Symbols) - Design
Industrial design coordination |
| ISBN | 1-61058-068-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| Altri titoli varianti | Brand identity essentials : one hundred principles for designing logos and building brands |
| Record Nr. | UNINA-9910790466803321 |
|
Budelmann Kevin
|
||
| Beverly, Mass., : Rockport Publishers, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand identity essentials : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak
| Brand identity essentials : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak |
| Autore | Budelmann Kevin |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Mass., : Rockport Publishers, c2010 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 741.6 |
| Altri autori (Persone) |
KimYang <1968->
WozniakCurt |
| Soggetto topico |
Logos (Symbols) - Design
Industrial design coordination |
| ISBN | 1-61058-068-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
| Altri titoli varianti | Brand identity essentials : one hundred principles for designing logos and building brands |
| Record Nr. | UNINA-9910824568003321 |
|
Budelmann Kevin
|
||
| Beverly, Mass., : Rockport Publishers, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews / / Paul Howalt, Von Glitschka
| Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews / / Paul Howalt, Von Glitschka |
| Autore | Howalt Paul |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Massachusetts : , : Rockport Publishers, , 2014 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 741.6 |
| Collana | Design Design |
| Soggetto topico |
Logos (Symbols) - Design
Corporate image |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61058-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463923403321 |
|
Howalt Paul
|
||
| Beverly, Massachusetts : , : Rockport Publishers, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews / / Paul Howalt, Von Glitschka
| Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews / / Paul Howalt, Von Glitschka |
| Autore | Howalt Paul |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Massachusetts : , : Rockport Publishers, , 2014 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 741.6 |
| Collana | Design Design |
| Soggetto topico |
Logos (Symbols) - Design
Corporate image |
| ISBN | 1-61058-943-2 |
| Classificazione | DES007020DES007000DES007030 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910787855803321 |
|
Howalt Paul
|
||
| Beverly, Massachusetts : , : Rockport Publishers, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews / / Paul Howalt, Von Glitschka
| Design : logo : an exploration of marvelous marks, insightful essays and revealing reviews / / Paul Howalt, Von Glitschka |
| Autore | Howalt Paul |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Massachusetts : , : Rockport Publishers, , 2014 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 741.6 |
| Collana | Design Design |
| Soggetto topico |
Logos (Symbols) - Design
Corporate image |
| ISBN | 1-61058-943-2 |
| Classificazione | DES007020DES007000DES007030 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910809978403321 |
|
Howalt Paul
|
||
| Beverly, Massachusetts : , : Rockport Publishers, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910463333503321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910786257003321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910813918203321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Letterhead+logo design 12 [[electronic resource] /] / Oxide Design Co
| Letterhead+logo design 12 [[electronic resource] /] / Oxide Design Co |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Gloucester, Mass., : Rockport Pub., 2011 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 745.4 |
| Soggetto topico |
Letterheads - Design
Logos (Symbols) - Design Graphic arts |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61058-146-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910461553203321 |
| Gloucester, Mass., : Rockport Pub., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
