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The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw
| The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw |
| Autore | Shaw Catherine |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina |
300
324.70973 |
| Soggetto topico |
Campaign management - United States
Campaign management Local elections - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-96309-2
0-429-49454-8 0-8133-4864-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure
Campaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures Raising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media Print Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau Saving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword Notes |
| Record Nr. | UNINA-9910462909203321 |
Shaw Catherine
|
||
| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw
| The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw |
| Autore | Shaw Catherine M (Catherine Marie), <1955-> |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina |
300
324.70973 |
| Soggetto topico |
Campaign management - United States
Campaign management Local elections - United States |
| ISBN |
0-429-96309-2
0-429-49454-8 0-8133-4864-1 |
| Classificazione | POL000000POL040040POL008000POL016000POL043000POL025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure
Campaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures Raising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media Print Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau Saving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword Notes |
| Record Nr. | UNINA-9910787641303321 |
|
Shaw Catherine M (Catherine Marie), <1955->
|
||
| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw
| The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw |
| Autore | Shaw Catherine M (Catherine Marie), <1955-> |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina |
300
324.70973 |
| Soggetto topico |
Campaign management - United States
Campaign management Local elections - United States |
| ISBN |
0-429-96309-2
0-429-49454-8 0-8133-4864-1 |
| Classificazione | POL000000POL040040POL008000POL016000POL043000POL025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure
Campaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures Raising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media Print Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau Saving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword Notes |
| Record Nr. | UNINA-9910818469603321 |
|
Shaw Catherine M (Catherine Marie), <1955->
|
||
| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
County committee elections
| County committee elections |
| Pubbl/distr/stampa | [Washington, D.C.] : , : United States Department of Agriculture, Farm Service Agency |
| Descrizione fisica | 1 online resource (volumes) : illustrations |
| Collana | Fact sheet / Farm Service Agency |
| Soggetto topico |
Local elections - United States
Farmers - United States Agriculture and state - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Elections |
| Record Nr. | UNINA-9910715311503321 |
| [Washington, D.C.] : , : United States Department of Agriculture, Farm Service Agency | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Elecciones para el comité del condado de la FSA [[electronic resource]] : elegibilidad para votar y ocupar el cargo como miembro del comité del condado
| Elecciones para el comité del condado de la FSA [[electronic resource]] : elegibilidad para votar y ocupar el cargo como miembro del comité del condado |
| Pubbl/distr/stampa | [Washington, D.C.], : U.S. Dept. of Agriculture, Farm Service Agency |
| Descrizione fisica | 2 pages : digital, PDF file |
| Collana | Fact sheet / United States Department of Agriculture, Farm Service Agency |
| Soggetto topico |
Agriculture and state - United States
Local elections - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910695217403321 |
| [Washington, D.C.], : U.S. Dept. of Agriculture, Farm Service Agency | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
FSA county committee election [[electronic resource] ] : eligibility to vote and hold office as a county committee member
| FSA county committee election [[electronic resource] ] : eligibility to vote and hold office as a county committee member |
| Pubbl/distr/stampa | [Washington, D.C.], : U.S. Dept. of Agriculture, Farm Service Agency |
| Descrizione fisica | volumes : digital, PDF file |
| Collana | Fact sheet / Farm Service Agency |
| Soggetto topico |
Agriculture and state - United States
Local elections - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | FSA county committee election |
| Record Nr. | UNINA-9910700518903321 |
| [Washington, D.C.], : U.S. Dept. of Agriculture, Farm Service Agency | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Local party organizations in the twenty-first century / / Douglas D. Roscoe and Shannon Jenkins
| Local party organizations in the twenty-first century / / Douglas D. Roscoe and Shannon Jenkins |
| Autore | Roscoe Douglas D. <1969-> |
| Pubbl/distr/stampa | Albany, New York : , : SUNY Press, , 2016 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 324.273/11 |
| Soggetto topico |
Political party organization - United States
Local elections - United States Politics, Practical - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4384-5951-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Tables and Figures; Tables; Figures; Acknowledgments; Chapter 1: Party Organizations in Their Environment; A Changing Political Landscape; Organizational Evolution; Party Organizers and the Party Exchange; Innovation and Adaptation; Conclusion: Local Parties in the 21st Century; Chapter 2: Connections and Cooperation in the State Party Confederacy; Survey of Local Party Chairs; Assistance from the State Party; Political Party Organizational Culture; Cultural Differences between Democrats and Republicans; Cultural Difference within Parties and States
Conclusion: State Party Influence on Local PartiesChapter 3: Organizational Structure and Activity at the Local Level; Organizational Form at the Local Level: Patterns of Structure and Activity; Organizational Form and the Environment; Multilevel Model Specification; Modeling Local Party Structure; Modeling Local Party Activity; Conclusion: State and Local Environments; Chapter 4: The Electoral Payoff; Analyzing the Effects of Party Activity; Different Activities, Different Effects; Conclusion: The Continued Utility of Local Parties; Chapter 5: The Future of Local Party Organizations Purposive Benefits and Party ActivityMoney and Local Party Organizations; Conclusion: The Future of Local Parties; Appendix: Local Party Chair Survey; Survey Responses; Measuring Party Organizational Culture; Survey Instrument; Notes; References; Index |
| Record Nr. | UNINA-9910460625303321 |
|
Roscoe Douglas D. <1969->
|
||
| Albany, New York : , : SUNY Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Local party organizations in the twenty-first century / / Douglas D. Roscoe and Shannon Jenkins
| Local party organizations in the twenty-first century / / Douglas D. Roscoe and Shannon Jenkins |
| Autore | Roscoe Douglas D. <1969-> |
| Pubbl/distr/stampa | Albany, New York : , : SUNY Press, , 2016 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 324.273/11 |
| Altri autori (Persone) | JenkinsShannon <1971-> |
| Soggetto topico |
Political party organization - United States
Local elections - United States Politics, Practical - United States |
| ISBN | 1-4384-5951-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Tables and Figures; Tables; Figures; Acknowledgments; Chapter 1: Party Organizations in Their Environment; A Changing Political Landscape; Organizational Evolution; Party Organizers and the Party Exchange; Innovation and Adaptation; Conclusion: Local Parties in the 21st Century; Chapter 2: Connections and Cooperation in the State Party Confederacy; Survey of Local Party Chairs; Assistance from the State Party; Political Party Organizational Culture; Cultural Differences between Democrats and Republicans; Cultural Difference within Parties and States
Conclusion: State Party Influence on Local PartiesChapter 3: Organizational Structure and Activity at the Local Level; Organizational Form at the Local Level: Patterns of Structure and Activity; Organizational Form and the Environment; Multilevel Model Specification; Modeling Local Party Structure; Modeling Local Party Activity; Conclusion: State and Local Environments; Chapter 4: The Electoral Payoff; Analyzing the Effects of Party Activity; Different Activities, Different Effects; Conclusion: The Continued Utility of Local Parties; Chapter 5: The Future of Local Party Organizations Purposive Benefits and Party ActivityMoney and Local Party Organizations; Conclusion: The Future of Local Parties; Appendix: Local Party Chair Survey; Survey Responses; Measuring Party Organizational Culture; Survey Instrument; Notes; References; Index |
| Record Nr. | UNINA-9910797769903321 |
|
Roscoe Douglas D. <1969->
|
||
| Albany, New York : , : SUNY Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Local party organizations in the twenty-first century / / Douglas D. Roscoe and Shannon Jenkins
| Local party organizations in the twenty-first century / / Douglas D. Roscoe and Shannon Jenkins |
| Autore | Roscoe Douglas D. <1969-> |
| Pubbl/distr/stampa | Albany, New York : , : SUNY Press, , 2016 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 324.273/11 |
| Altri autori (Persone) | JenkinsShannon <1971-> |
| Soggetto topico |
Political party organization - United States
Local elections - United States Politics, Practical - United States |
| ISBN | 1-4384-5951-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Tables and Figures; Tables; Figures; Acknowledgments; Chapter 1: Party Organizations in Their Environment; A Changing Political Landscape; Organizational Evolution; Party Organizers and the Party Exchange; Innovation and Adaptation; Conclusion: Local Parties in the 21st Century; Chapter 2: Connections and Cooperation in the State Party Confederacy; Survey of Local Party Chairs; Assistance from the State Party; Political Party Organizational Culture; Cultural Differences between Democrats and Republicans; Cultural Difference within Parties and States
Conclusion: State Party Influence on Local PartiesChapter 3: Organizational Structure and Activity at the Local Level; Organizational Form at the Local Level: Patterns of Structure and Activity; Organizational Form and the Environment; Multilevel Model Specification; Modeling Local Party Structure; Modeling Local Party Activity; Conclusion: State and Local Environments; Chapter 4: The Electoral Payoff; Analyzing the Effects of Party Activity; Different Activities, Different Effects; Conclusion: The Continued Utility of Local Parties; Chapter 5: The Future of Local Party Organizations Purposive Benefits and Party ActivityMoney and Local Party Organizations; Conclusion: The Future of Local Parties; Appendix: Local Party Chair Survey; Survey Responses; Measuring Party Organizational Culture; Survey Instrument; Notes; References; Index |
| Record Nr. | UNINA-9910811999303321 |
|
Roscoe Douglas D. <1969->
|
||
| Albany, New York : , : SUNY Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Race, ethnicity, and the politics of city redistricting [[electronic resource] ] : minority-opportunity districts and the election of Hispanics and Blacks to city councils / / Joshua G. Behr
| Race, ethnicity, and the politics of city redistricting [[electronic resource] ] : minority-opportunity districts and the election of Hispanics and Blacks to city councils / / Joshua G. Behr |
| Autore | Behr Joshua G. <1967-> |
| Pubbl/distr/stampa | Albany, : State University of New York Press, c2004 |
| Descrizione fisica | 1 online resource (171 p.) |
| Disciplina | 320.8/5/08900973 |
| Collana | SUNY series in African American studies |
| Soggetto topico |
City council members - United States
Local elections - United States Apportionment (Election law) - United States Gerrymandering - United States African American legislators Hispanic American legislators |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7914-8549-8
1-4237-4019-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910452126503321 |
|
Behr Joshua G. <1967->
|
||
| Albany, : State University of New York Press, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
