Blueprint for your library marketing plan : a guide to help you survive and thrive / / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller |
Autore | Fisher Patricia H (Patricia Holts) |
Pubbl/distr/stampa | Chicago : , : American Library Association, , 2006 |
Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
Disciplina | 021.7 |
Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
Soggetto genere / forma | Electronic books. |
ISBN | 0-8389-9144-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
Record Nr. | UNINA-9910466523303321 |
Fisher Patricia H (Patricia Holts)
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Chicago : , : American Library Association, , 2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller |
Autore | Fisher Patricia H (Patricia Holts) |
Pubbl/distr/stampa | Chicago, : American Library Association, 2006 |
Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
Disciplina | 021.7 |
Altri autori (Persone) |
PrideMarseille M (Marseille Miles)
MillerEllen G |
Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
ISBN | 0-8389-9144-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
Record Nr. | UNINA-9910793054203321 |
Fisher Patricia H (Patricia Holts)
![]() |
||
Chicago, : American Library Association, 2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller |
Autore | Fisher Patricia H (Patricia Holts) |
Pubbl/distr/stampa | Chicago, : American Library Association, 2006 |
Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
Disciplina | 021.7 |
Altri autori (Persone) |
PrideMarseille M (Marseille Miles)
MillerEllen G |
Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
ISBN | 0-8389-9144-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
Record Nr. | UNINA-9910816435103321 |
Fisher Patricia H (Patricia Holts)
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||
Chicago, : American Library Association, 2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Demonstrating results [[electronic resource] ] : using outcome measurement in your library / / Rhea Joyce Rubin for the Public Library Association |
Autore | Rubin Rhea Joyce |
Pubbl/distr/stampa | Chicago, : American Library Association, c2006 |
Descrizione fisica | 1 online resource (179 p.) |
Disciplina | 025.1 |
Collana | PLA results series |
Soggetto topico |
Library planning
Library planning - United States Public libraries - Planning Public libraries - United States - Planning Public services (Libraries) - Evaluation Public services (Libraries) - United States - Evaluation |
Soggetto genere / forma | Electronic books. |
ISBN | 0-8389-9846-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What, when, and why of outcome measurement -- Determine outcomes -- Make the outcomes measurable -- Design the data plan -- Prepare for implementation -- Make the most of your results. |
Record Nr. | UNINA-9910451403303321 |
Rubin Rhea Joyce
![]() |
||
Chicago, : American Library Association, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Demonstrating results [[electronic resource] ] : using outcome measurement in your library / / Rhea Joyce Rubin for the Public Library Association |
Autore | Rubin Rhea Joyce |
Pubbl/distr/stampa | Chicago, : American Library Association, c2006 |
Descrizione fisica | 1 online resource (179 p.) |
Disciplina | 025.1 |
Collana | PLA results series |
Soggetto topico |
Library planning
Library planning - United States Public libraries - Planning Public libraries - United States - Planning Public services (Libraries) - Evaluation Public services (Libraries) - United States - Evaluation |
ISBN | 0-8389-9846-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What, when, and why of outcome measurement -- Determine outcomes -- Make the outcomes measurable -- Design the data plan -- Prepare for implementation -- Make the most of your results. |
Record Nr. | UNINA-9910784210203321 |
Rubin Rhea Joyce
![]() |
||
Chicago, : American Library Association, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Demonstrating results [[electronic resource] ] : using outcome measurement in your library / / Rhea Joyce Rubin for the Public Library Association |
Autore | Rubin Rhea Joyce |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Chicago, : American Library Association, c2006 |
Descrizione fisica | 1 online resource (179 p.) |
Disciplina | 025.1 |
Collana | PLA results series |
Soggetto topico |
Library planning
Library planning - United States Public libraries - Planning Public libraries - United States - Planning Public services (Libraries) - Evaluation Public services (Libraries) - United States - Evaluation |
ISBN | 0-8389-9846-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What, when, and why of outcome measurement -- Determine outcomes -- Make the outcomes measurable -- Design the data plan -- Prepare for implementation -- Make the most of your results. |
Record Nr. | UNINA-9910816403603321 |
Rubin Rhea Joyce
![]() |
||
Chicago, : American Library Association, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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