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Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
| Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward |
| Autore | Woodward Jeannette A |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2005 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Public services (Libraries)
Libraries - Space utilization - Social aspects Libraries - Marketing Libraries - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-8389-9895-X
0-8389-9809-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index; |
| Record Nr. | UNINA-9910451399803321 |
Woodward Jeannette A
|
||
| Chicago, : American Library Association, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
| Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward |
| Autore | Woodward Jeannette A |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2005 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Public services (Libraries)
Libraries - Space utilization - Social aspects Libraries - Marketing Libraries - Public relations |
| ISBN |
0-8389-9895-X
0-8389-9809-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index; |
| Record Nr. | UNINA-9910784208603321 |
|
Woodward Jeannette A
|
||
| Chicago, : American Library Association, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
