The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
Autore | Dempsey Kathy <1965-> |
Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
Descrizione fisica | 1 online resource (xvi, 313 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
Classificazione |
32.28
20.08.04 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Record Nr. | UNINA-9910457358003321 |
Dempsey Kathy <1965-> | ||
Medford, N.J., : Information Today, c2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
Autore | Dempsey Kathy <1965-> |
Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
Descrizione fisica | 1 online resource (xvi, 313 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
Classificazione |
32.28
20.08.04 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Record Nr. | UNINA-9910781617503321 |
Dempsey Kathy <1965-> | ||
Medford, N.J., : Information Today, c2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
Autore | Dempsey Kathy <1965-> |
Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
Descrizione fisica | 1 online resource (xvi, 313 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
Classificazione |
32.28
20.08.04 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Record Nr. | UNINA-9910820207703321 |
Dempsey Kathy <1965-> | ||
Medford, N.J., : Information Today, c2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
Autore | Dowd Nancy <1956-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
Descrizione fisica | 1 online resource (153 p.) |
Disciplina | 021.7 |
Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
Record Nr. | UNINA-9910456971303321 |
Dowd Nancy <1956-> | ||
Chicago, : American Library Association, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
Autore | Dowd Nancy <1956-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
Descrizione fisica | 1 online resource (153 p.) |
Disciplina | 021.7 |
Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
Record Nr. | UNINA-9910781078703321 |
Dowd Nancy <1956-> | ||
Chicago, : American Library Association, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Bite-sized marketing : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
Autore | Dowd Nancy <1956-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
Descrizione fisica | 1 online resource (153 p.) |
Disciplina | 021.7 |
Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
Record Nr. | UNINA-9910825928403321 |
Dowd Nancy <1956-> | ||
Chicago, : American Library Association, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Creating a winning online exhibition [[electronic resource] ] : a guide for libraries, archives, and museums / / Martin R. Kalfatovic |
Autore | Kalfatovic Martin R. <1961-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2002 |
Descrizione fisica | 1 online resource (137 p.) |
Disciplina | 659.152 |
Soggetto topico |
Library exhibits - Design
Library Web sites - Design Web sites - Design Libraries - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN | 0-8389-9939-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; ILLUSTRATIONS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 Online Exhibitions versus Digital Collections; CHAPTER 2 The Idea; CHAPTER 3 Executing the Exhibition Idea; CHAPTER 4 The Staff; CHAPTER 5 Technical Issues Digitizing; CHAPTER 6 Technical Issues Markup Languages; CHAPTER 7 Technical Issues Programming, Scripting, Databases, and Accessibility; CHAPTER 8 Design; CHAPTER 9 Online Exhibitions Case Studies and Awards; CHAPTER 10 Conclusion Online With the Show!; APPENDIX A Sample Online Exhibition Proposal; APPENDIX B Sample Exhibition Script
APPENDIX C Guidelines for Reproducing Works from Exhibition WebsitesAPPENDIX D Suggested Database Structure for Online Exhibitions; APPENDIX E Timeline for Contracted Online Exhibitions; APPENDIX F Dublin Core Metadata of an Online Exhibition; APPENDIX G The Katharine Kyes Leab and Daniel J. Leab American Book Prices Current Exhibition Awards; APPENDIX H Bibliography of Exhibitions (Gallery and Virtual); INDEX; |
Record Nr. | UNINA-9910455635303321 |
Kalfatovic Martin R. <1961-> | ||
Chicago, : American Library Association, 2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Creating a winning online exhibition [[electronic resource] ] : a guide for libraries, archives, and museums / / Martin R. Kalfatovic |
Autore | Kalfatovic Martin R. <1961-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2002 |
Descrizione fisica | 1 online resource (137 p.) |
Disciplina | 659.152 |
Soggetto topico |
Library exhibits - Design
Library Web sites - Design Web sites - Design Libraries - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN | 0-8389-9939-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; ILLUSTRATIONS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 Online Exhibitions versus Digital Collections; CHAPTER 2 The Idea; CHAPTER 3 Executing the Exhibition Idea; CHAPTER 4 The Staff; CHAPTER 5 Technical Issues Digitizing; CHAPTER 6 Technical Issues Markup Languages; CHAPTER 7 Technical Issues Programming, Scripting, Databases, and Accessibility; CHAPTER 8 Design; CHAPTER 9 Online Exhibitions Case Studies and Awards; CHAPTER 10 Conclusion Online With the Show!; APPENDIX A Sample Online Exhibition Proposal; APPENDIX B Sample Exhibition Script
APPENDIX C Guidelines for Reproducing Works from Exhibition WebsitesAPPENDIX D Suggested Database Structure for Online Exhibitions; APPENDIX E Timeline for Contracted Online Exhibitions; APPENDIX F Dublin Core Metadata of an Online Exhibition; APPENDIX G The Katharine Kyes Leab and Daniel J. Leab American Book Prices Current Exhibition Awards; APPENDIX H Bibliography of Exhibitions (Gallery and Virtual); INDEX; |
Record Nr. | UNINA-9910664145203321 |
Kalfatovic Martin R. <1961-> | ||
Chicago, : American Library Association, 2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Creating a winning online exhibition [[electronic resource] ] : a guide for libraries, archives, and museums / / Martin R. Kalfatovic |
Autore | Kalfatovic Martin R. <1961-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2002 |
Descrizione fisica | 1 online resource (137 p.) |
Disciplina | 659.152 |
Soggetto topico |
Library exhibits - Design
Library Web sites - Design Web sites - Design Libraries - Public relations |
ISBN | 0-8389-9939-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; ILLUSTRATIONS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 Online Exhibitions versus Digital Collections; CHAPTER 2 The Idea; CHAPTER 3 Executing the Exhibition Idea; CHAPTER 4 The Staff; CHAPTER 5 Technical Issues Digitizing; CHAPTER 6 Technical Issues Markup Languages; CHAPTER 7 Technical Issues Programming, Scripting, Databases, and Accessibility; CHAPTER 8 Design; CHAPTER 9 Online Exhibitions Case Studies and Awards; CHAPTER 10 Conclusion Online With the Show!; APPENDIX A Sample Online Exhibition Proposal; APPENDIX B Sample Exhibition Script
APPENDIX C Guidelines for Reproducing Works from Exhibition WebsitesAPPENDIX D Suggested Database Structure for Online Exhibitions; APPENDIX E Timeline for Contracted Online Exhibitions; APPENDIX F Dublin Core Metadata of an Online Exhibition; APPENDIX G The Katharine Kyes Leab and Daniel J. Leab American Book Prices Current Exhibition Awards; APPENDIX H Bibliography of Exhibitions (Gallery and Virtual); INDEX; |
Record Nr. | UNINA-9910838397703321 |
Kalfatovic Martin R. <1961-> | ||
Chicago, : American Library Association, 2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward |
Autore | Woodward Jeannette A |
Pubbl/distr/stampa | Chicago, : American Library Association, 2005 |
Descrizione fisica | 1 online resource (258 p.) |
Disciplina | 021.7 |
Soggetto topico |
Public services (Libraries)
Libraries - Space utilization - Social aspects Libraries - Marketing Libraries - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
0-8389-9895-X
0-8389-9809-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index; |
Record Nr. | UNINA-9910451399803321 |
Woodward Jeannette A | ||
Chicago, : American Library Association, 2005 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|