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Biblioteca

MARC Lista (tabellare)
The accidental library marketer [[electronic resource] /] / Kathy Dempsey
The accidental library marketer [[electronic resource] /] / Kathy Dempsey
Autore Dempsey Kathy <1965->
Pubbl/distr/stampa Medford, N.J., : Information Today, c2009
Descrizione fisica 1 online resource (xvi, 313 p.)
Disciplina 021.7
Soggetto topico Libraries - Marketing
Libraries - Public relations
Soggetto genere / forma Electronic books.
ISBN 1-283-23891-8
9786613238917
1-57387-919-3
Classificazione 32.28
20.08.04
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
Record Nr. UNINA-9910457358003321
Dempsey Kathy <1965->  
Medford, N.J., : Information Today, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The accidental library marketer [[electronic resource] /] / Kathy Dempsey
The accidental library marketer [[electronic resource] /] / Kathy Dempsey
Autore Dempsey Kathy <1965->
Pubbl/distr/stampa Medford, N.J., : Information Today, c2009
Descrizione fisica 1 online resource (xvi, 313 p.)
Disciplina 021.7
Soggetto topico Libraries - Marketing
Libraries - Public relations
ISBN 1-283-23891-8
9786613238917
1-57387-919-3
Classificazione 32.28
20.08.04
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
Record Nr. UNINA-9910781617503321
Dempsey Kathy <1965->  
Medford, N.J., : Information Today, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
Autore Dowd Nancy <1956->
Pubbl/distr/stampa Chicago, : American Library Association, 2010
Descrizione fisica 1 online resource (153 p.)
Disciplina 021.7
Altri autori (Persone) EvangelisteMary
SilbermanJonathan <1982->
Soggetto topico Libraries - Marketing
Libraries - Public relations
Soggetto genere / forma Electronic books.
ISBN 1-283-09352-9
9786613093523
0-8389-9734-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Record Nr. UNINA-9910456971303321
Dowd Nancy <1956->  
Chicago, : American Library Association, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
Autore Dowd Nancy <1956->
Pubbl/distr/stampa Chicago, : American Library Association, 2010
Descrizione fisica 1 online resource (153 p.)
Disciplina 021.7
Altri autori (Persone) EvangelisteMary
SilbermanJonathan <1982->
Soggetto topico Libraries - Marketing
Libraries - Public relations
ISBN 1-283-09352-9
9786613093523
0-8389-9734-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Record Nr. UNINA-9910781078703321
Dowd Nancy <1956->  
Chicago, : American Library Association, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Creating a winning online exhibition [[electronic resource] ] : a guide for libraries, archives, and museums / / Martin R. Kalfatovic
Creating a winning online exhibition [[electronic resource] ] : a guide for libraries, archives, and museums / / Martin R. Kalfatovic
Autore Kalfatovic Martin R. <1961->
Pubbl/distr/stampa Chicago, : American Library Association, 2002
Descrizione fisica 1 online resource (137 p.)
Disciplina 659.152
Soggetto topico Library exhibits - Design
Library Web sites - Design
Web sites - Design
Libraries - Public relations
Soggetto genere / forma Electronic books.
ISBN 0-8389-9939-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; ILLUSTRATIONS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 Online Exhibitions versus Digital Collections; CHAPTER 2 The Idea; CHAPTER 3 Executing the Exhibition Idea; CHAPTER 4 The Staff; CHAPTER 5 Technical Issues Digitizing; CHAPTER 6 Technical Issues Markup Languages; CHAPTER 7 Technical Issues Programming, Scripting, Databases, and Accessibility; CHAPTER 8 Design; CHAPTER 9 Online Exhibitions Case Studies and Awards; CHAPTER 10 Conclusion Online With the Show!; APPENDIX A Sample Online Exhibition Proposal; APPENDIX B Sample Exhibition Script
APPENDIX C Guidelines for Reproducing Works from Exhibition WebsitesAPPENDIX D Suggested Database Structure for Online Exhibitions; APPENDIX E Timeline for Contracted Online Exhibitions; APPENDIX F Dublin Core Metadata of an Online Exhibition; APPENDIX G The Katharine Kyes Leab and Daniel J. Leab American Book Prices Current Exhibition Awards; APPENDIX H Bibliography of Exhibitions (Gallery and Virtual); INDEX;
Record Nr. UNINA-9910455635303321
Kalfatovic Martin R. <1961->  
Chicago, : American Library Association, 2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Creating a winning online exhibition [[electronic resource] ] : a guide for libraries, archives, and museums / / Martin R. Kalfatovic
Creating a winning online exhibition [[electronic resource] ] : a guide for libraries, archives, and museums / / Martin R. Kalfatovic
Autore Kalfatovic Martin R. <1961->
Pubbl/distr/stampa Chicago, : American Library Association, 2002
Descrizione fisica 1 online resource (137 p.)
Disciplina 659.152
Soggetto topico Library exhibits - Design
Library Web sites - Design
Web sites - Design
Libraries - Public relations
Soggetto genere / forma Electronic books.
ISBN 0-8389-9939-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; ILLUSTRATIONS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 Online Exhibitions versus Digital Collections; CHAPTER 2 The Idea; CHAPTER 3 Executing the Exhibition Idea; CHAPTER 4 The Staff; CHAPTER 5 Technical Issues Digitizing; CHAPTER 6 Technical Issues Markup Languages; CHAPTER 7 Technical Issues Programming, Scripting, Databases, and Accessibility; CHAPTER 8 Design; CHAPTER 9 Online Exhibitions Case Studies and Awards; CHAPTER 10 Conclusion Online With the Show!; APPENDIX A Sample Online Exhibition Proposal; APPENDIX B Sample Exhibition Script
APPENDIX C Guidelines for Reproducing Works from Exhibition WebsitesAPPENDIX D Suggested Database Structure for Online Exhibitions; APPENDIX E Timeline for Contracted Online Exhibitions; APPENDIX F Dublin Core Metadata of an Online Exhibition; APPENDIX G The Katharine Kyes Leab and Daniel J. Leab American Book Prices Current Exhibition Awards; APPENDIX H Bibliography of Exhibitions (Gallery and Virtual); INDEX;
Record Nr. UNINA-9910664145203321
Kalfatovic Martin R. <1961->  
Chicago, : American Library Association, 2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
Autore Woodward Jeannette A
Pubbl/distr/stampa Chicago, : American Library Association, 2005
Descrizione fisica 1 online resource (258 p.)
Disciplina 021.7
Soggetto topico Public services (Libraries)
Libraries - Space utilization - Social aspects
Libraries - Marketing
Libraries - Public relations
Soggetto genere / forma Electronic books.
ISBN 0-8389-9895-X
0-8389-9809-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index;
Record Nr. UNINA-9910451399803321
Woodward Jeannette A  
Chicago, : American Library Association, 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward
Autore Woodward Jeannette A
Pubbl/distr/stampa Chicago, : American Library Association, 2005
Descrizione fisica 1 online resource (258 p.)
Disciplina 021.7
Soggetto topico Public services (Libraries)
Libraries - Space utilization - Social aspects
Libraries - Marketing
Libraries - Public relations
ISBN 0-8389-9895-X
0-8389-9809-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library
Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index;
Record Nr. UNINA-9910784208603321
Woodward Jeannette A  
Chicago, : American Library Association, 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
Pubbl/distr/stampa Lanham : , : Rowman & Littlefield, , [2015]
Descrizione fisica 1 online resource (206 p.)
Disciplina 021.7
Collana Best practices in library services
Soggetto topico Libraries - Marketing
Libraries - Public relations
Libraries - United States
ISBN 1-4422-5422-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
Record Nr. UNINA-9910797700403321
Lanham : , : Rowman & Littlefield, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
Pubbl/distr/stampa Lanham : , : Rowman & Littlefield, , [2015]
Descrizione fisica 1 online resource (206 p.)
Disciplina 021.7
Collana Best practices in library services
Soggetto topico Libraries - Marketing
Libraries - Public relations
Libraries - United States
ISBN 1-4422-5422-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
Record Nr. UNINA-9910827197103321
Lanham : , : Rowman & Littlefield, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui