Autore	Dempsey Kathy <1965->
Pubbl/distr/stampa	Medford, N.J., : Information Today, c2009
Descrizione fisica	1 online resource (xvi, 313 p.)
Disciplina	021.7
Soggetto topico	Libraries - Marketing Libraries - Public relations
Soggetto genere / forma	Electronic books.
ISBN	1-283-23891-8 9786613238917 1-57387-919-3
Classificazione	32.28 20.08.04
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
Record Nr.	UNINA-9910457358003321

Autore	Dowd Nancy <1956->
Pubbl/distr/stampa	Chicago, : American Library Association, 2010
Descrizione fisica	1 online resource (153 p.)
Disciplina	021.7
Altri autori (Persone)	EvangelisteMary SilbermanJonathan <1982->
Soggetto topico	Libraries - Marketing Libraries - Public relations
Soggetto genere / forma	Electronic books.
ISBN	1-283-09352-9 9786613093523 0-8389-9734-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Record Nr.	UNINA-9910456971303321

Autore	Walters Suzanne
Pubbl/distr/stampa	Chicago, Illinois : , : Neal-Schuman, , 2013
Descrizione fisica	1 online resource (218 p.)
Disciplina	021.7
Soggetto topico	Libraries - Marketing Branding (Marketing)
Soggetto genere / forma	Electronic books.
ISBN	1-55570-867-6 1-55570-766-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index
Record Nr.	UNINA-9910464174803321

Autore	Woodward Jeannette A
Pubbl/distr/stampa	Chicago, : American Library Association, 2005
Descrizione fisica	1 online resource (258 p.)
Disciplina	021.7
Soggetto topico	Public services (Libraries) Libraries - Space utilization - Social aspects Libraries - Marketing Libraries - Public relations
Soggetto genere / forma	Electronic books.
ISBN	0-8389-9895-X 0-8389-9809-7
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index;
Record Nr.	UNINA-9910451399803321