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Journal of hospitality & leisure marketing
| Journal of hospitality & leisure marketing |
| Pubbl/distr/stampa | Binghamton, N.Y., : Haworth Press, -©2008 |
| Disciplina | 381 |
| Soggetto topico |
Hospitality industry - Marketing
Leisure industry - Marketing HW_MM |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Industries |
| ISSN | 1541-0897 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of hospitality and leisure marketing
JHLM |
| Record Nr. | UNISA-996207008803316 |
| Binghamton, N.Y., : Haworth Press, -©2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of hospitality & leisure marketing
| Journal of hospitality & leisure marketing |
| Pubbl/distr/stampa | Binghamton, N.Y., : Haworth Press, -©2008 |
| Disciplina | 381 |
| Soggetto topico |
Hospitality industry - Marketing
Leisure industry - Marketing HW_MM |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Industries |
| ISSN | 1541-0897 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of hospitality and leisure marketing
JHLM |
| Record Nr. | UNINA-9910726599203321 |
| Binghamton, N.Y., : Haworth Press, -©2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of hospitality marketing & management
| Journal of hospitality marketing & management |
| Pubbl/distr/stampa | Philadelphia, : Taylor & Francis |
| Disciplina | 381 |
| Soggetto topico |
Hospitality industry - Marketing
Leisure industry - Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1936-8631 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of hospitality marketing and management
JHMM |
| Record Nr. | UNISA-996207246203316 |
| Philadelphia, : Taylor & Francis | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of hospitality marketing & management
| Journal of hospitality marketing & management |
| Pubbl/distr/stampa | Philadelphia, : Taylor & Francis |
| Disciplina | 381 |
| Soggetto topico |
Hospitality industry - Marketing
Leisure industry - Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1936-8631 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of hospitality marketing and management
JHMM |
| Record Nr. | UNINA-9910263950103321 |
| Philadelphia, : Taylor & Francis | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure marketing : a global perspective / / Susan Horner, John Swarbrooke
| Leisure marketing : a global perspective / / Susan Horner, John Swarbrooke |
| Autore | Horner Susan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; London, : Elsevier Butterworth-Heinemann, 2005 |
| Descrizione fisica | 1 recurso en línea |
| Disciplina | 338.477900688 |
| Altri autori (Persone) | SwarbrookeJohn |
| Soggetto topico |
Leisure industry - Marketing
Service industries - Marketing |
| ISBN |
1-136-38786-2
1-281-00897-4 9786611008970 1-4237-1968-9 0-08-047893-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Leisure Marketing A Global Perspective -- Copyright -- Contents -- Preface -- Part One Introduction -- Introduction -- CHAPTER 1 What is marketing? -- CHAPTER 2 What is leisure? -- Part Two The international dimension -- Introduction -- CHAPTER 3 The international market -- CHAPTER 4 The international leisure industry -- CHAPTER 5 The international business environment -- Part Three The marketing mix and leisure -- Introduction -- CHAPTER 6 Product -- CHAPTER 7 Price -- CHAPTER 8 Place -- CHAPTER 9 Promotion -- Part Four Marketing planning in leisure -- Introduction -- CHAPTER 10 Where are we now? Current situation analysis -- CHAPTER 11 Where do we want to go? The setting of goals and objectives -- CHAPTER 12 How will we get there? Developing the strategy -- CHAPTER 13 How will we know when we get there? Monitoring, review and evaluation -- Part Five Marketing in the different sectors of the leisure industry -- Introduction -- CHAPTER 14 Visitor attractions -- CHAPTER 15 Accommodation -- CHAPTER 16 Tourist destinations -- CHAPTER 17 Tour operation -- CHAPTER 18 Transport -- CHAPTER 19 Resort complexes -- CHAPTER 20 Retail travel -- CHAPTER 21 Arts and entertainment -- CHAPTER 22 Recreation and sport -- CHAPTER 23 Leisure shopping -- CHAPTER 24 Restaurants and catering -- Conclusions -- Part Six Topical issues in leisure marketing -- Introduction -- CHAPTER 25 Competition and competitive advantage -- CHAPTER 26 Quality -- CHAPTER 27 Ethics and social responsibility -- CHAPTER 28 Marketing research and relationship marketing -- Part Seven The wider context -- Introduction -- CHAPTER 29 Leisure and the wider consumer society -- CHAPTER 30 Globalisation -- Part Eight Conclusions -- Part Nine Case studies -- Introduction -- Case study 1 The Victoria and Albert Museum (V& -- A) -- Case study 2 Disneyland Resort, Paris: The marketing mix.
Case study 3 Modern art museums -- Case study 4 Health, leisure and tourism marketing -- Case study 5 Manchester United: Marketing the brand -- Case study 6 Sofitel hotels and resorts -- Case study 7 'Souljourn' USA: 'Guiding the world to the best of Black culture' -- Case study 8 Hilton Head Island, USA: The leisure island for golf and leisure shopping -- Case study 9 Las Vegas: The world of casinos and themed hotels -- Case study 10 New niche markets in the leisure industry: The boutique hotel, the clubbing holiday and the music festival expperience -- Case study 11 International film and the tourism industry -- Case study 12 The growth of the online retail travel market -- Case study 13 Tour operators' brochures and advice for tourists about safety -- Case study 14 Leisure travel magazines and the Islamic tourism market -- Glossary -- Bibliography and further reading -- Index. |
| Record Nr. | UNINA-9910823745703321 |
Horner Susan
|
||
| Amsterdam ; ; London, : Elsevier Butterworth-Heinemann, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure Marketing : A Global Perspective
| Leisure Marketing : A Global Perspective |
| Autore | Horner Susan |
| Pubbl/distr/stampa | New York, : Routledge, Dec. 2004 |
| Descrizione fisica | 1 recurso en línea |
| Disciplina | 338.477900688 |
| Soggetto topico |
Leisure industry - Marketing
Service industries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-38786-2
1-281-00897-4 9786611008970 1-4237-1968-9 0-08-047893-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910457309603321 |
|
Horner Susan
|
||
| New York, : Routledge, Dec. 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leisure Marketing : A Global Perspective
| Leisure Marketing : A Global Perspective |
| Autore | Horner Susan |
| Pubbl/distr/stampa | New York, : Routledge, Dec. 2004 |
| Descrizione fisica | 1 recurso en línea |
| Disciplina | 338.477900688 |
| Soggetto topico |
Leisure industry - Marketing
Service industries - Marketing |
| ISBN |
1-136-38786-2
1-281-00897-4 9786611008970 1-4237-1968-9 0-08-047893-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910784343603321 |
|
Horner Susan
|
||
| New York, : Routledge, Dec. 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
