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Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton
| Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton |
| Autore | Clifton Brian <1969-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, c2010 |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 006.3 |
| Collana | Serious skills. |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-54762-3
9786612547621 0-470-63492-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Website Measurement-Why Do This?; Information Web Analytics Can Provide; Where to Start; Decisions Web Analytics Can Help You Make; The ROI of Web Analytics; How Web Analytics Helps You Understand Your Web Traffic; Where Web Analytics Fits In; Where to Get Help; Summary
Chapter 2: Available Methodologies and Their Accuracy Page Tags and Logfiles; Cookies in Web Analytics; Understanding Web Analytics Data Accuracy; Improving the Accuracy of Web Analytics Data; Privacy Considerations for the Web Analytics Industry; Summary; Chapter 3: Google Analytics Features, Benefits, and Limitations; Key Features and Capabilities of Google Analytics; How Google Analytics Works; What Google Analytics Cannot Do; Google Analytics and Privacy; How Is Google Analytics Different?; What Is Urchin?; Summary; Part II: Using Google Analytics Reports Chapter 4: Using the Google Analytics Interface Discoverability and Initial Report Access; Navigating Your Way Around: Report Layout; Summary; Chapter 5: Reports Explained; The Dashboard Overview; The Top Reports; Understanding Page Value; Understanding Data Sampling; Summary; Part III: Implementing Google Analytics; Chapter 6: Getting Up and Running with Google Analytics; Creating Your Google Analytics Account; Tagging Your Pages; Back Up: Keeping a Local Copy of Your Data; Using Accounts and Profiles; Agencies and Hosting Providers: Setting Up Client Accounts Getting Ad Words Data: Linking to Your Ad Words Account Getting Ad Sense Data: Linking to Your Ad Sense Account; Common Pre-implementation Questions; Summary; Chapter 7: Advanced Implementation; _trackPageview(): the Google Analytics Workhorse; Tracking E-commerce Transactions; Campaign Tracking; Event Tracking; Customizing the GATC; Summary; Chapter 8: Best-Practices Configuration Guide; Initial Configuration; Goal Conversions and Funnels; Why Segmentation Is Important; Choosing Advanced Segments versus Profile Filters; Profile Segments: Segmenting Visitors Using Filters Report Segments: Segmenting Visitors Using Advanced Segments Summary; Chapter 9: Google Analytics Hacks; Why Hack an Existing Product?; Customizing the List of Recognized Search Engines; Labeling Visitors, Sessions, and Pages; Tracking Error Pages and Broken Links; Tracking Referral URLs from Pay-Per-Click Networks; Site Overlay: Differentiating Links to the Same Page; Matching Specific Transactions to Specific Referral Data; Tracking Links to Direct Downloads; Changing the Referrer Credited for a Goal Conversion; Roll-up Reporting; Summary Part IV: Using Visitor Data to Drive Website Improvement |
| Record Nr. | UNINA-9910458827603321 |
Clifton Brian <1969->
|
||
| Indianapolis, IN, : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton
| Advanced Web metrics with Google Analytics [[electronic resource] /] / Brian Clifton |
| Autore | Clifton Brian <1969-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, c2010 |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 006.3 |
| Collana | Serious skills. |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing |
| ISBN |
0-470-63494-4
1-282-54762-3 9786612547621 0-470-63492-8 |
| Classificazione | ST 515 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Website Measurement-Why Do This?; Information Web Analytics Can Provide; Where to Start; Decisions Web Analytics Can Help You Make; The ROI of Web Analytics; How Web Analytics Helps You Understand Your Web Traffic; Where Web Analytics Fits In; Where to Get Help; Summary
Chapter 2: Available Methodologies and Their Accuracy Page Tags and Logfiles; Cookies in Web Analytics; Understanding Web Analytics Data Accuracy; Improving the Accuracy of Web Analytics Data; Privacy Considerations for the Web Analytics Industry; Summary; Chapter 3: Google Analytics Features, Benefits, and Limitations; Key Features and Capabilities of Google Analytics; How Google Analytics Works; What Google Analytics Cannot Do; Google Analytics and Privacy; How Is Google Analytics Different?; What Is Urchin?; Summary; Part II: Using Google Analytics Reports Chapter 4: Using the Google Analytics Interface Discoverability and Initial Report Access; Navigating Your Way Around: Report Layout; Summary; Chapter 5: Reports Explained; The Dashboard Overview; The Top Reports; Understanding Page Value; Understanding Data Sampling; Summary; Part III: Implementing Google Analytics; Chapter 6: Getting Up and Running with Google Analytics; Creating Your Google Analytics Account; Tagging Your Pages; Back Up: Keeping a Local Copy of Your Data; Using Accounts and Profiles; Agencies and Hosting Providers: Setting Up Client Accounts Getting Ad Words Data: Linking to Your Ad Words Account Getting Ad Sense Data: Linking to Your Ad Sense Account; Common Pre-implementation Questions; Summary; Chapter 7: Advanced Implementation; _trackPageview(): the Google Analytics Workhorse; Tracking E-commerce Transactions; Campaign Tracking; Event Tracking; Customizing the GATC; Summary; Chapter 8: Best-Practices Configuration Guide; Initial Configuration; Goal Conversions and Funnels; Why Segmentation Is Important; Choosing Advanced Segments versus Profile Filters; Profile Segments: Segmenting Visitors Using Filters Report Segments: Segmenting Visitors Using Advanced Segments Summary; Chapter 9: Google Analytics Hacks; Why Hack an Existing Product?; Customizing the List of Recognized Search Engines; Labeling Visitors, Sessions, and Pages; Tracking Error Pages and Broken Links; Tracking Referral URLs from Pay-Per-Click Networks; Site Overlay: Differentiating Links to the Same Page; Matching Specific Transactions to Specific Referral Data; Tracking Links to Direct Downloads; Changing the Referrer Credited for a Goal Conversion; Roll-up Reporting; Summary Part IV: Using Visitor Data to Drive Website Improvement |
| Record Nr. | UNINA-9910792450503321 |
|
Clifton Brian <1969->
|
||
| Indianapolis, IN, : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital und web analytics : Metriken auswerten, besucherverhalten verstehen, website optimieren / / Marco Hassler ; lektorat, Sabine Schulz
| Digital und web analytics : Metriken auswerten, besucherverhalten verstehen, website optimieren / / Marco Hassler ; lektorat, Sabine Schulz |
| Autore | Hassler Marco |
| Edizione | [4., aktualisierte auflage.] |
| Pubbl/distr/stampa | [Frechen, Germany] : , : MITP, , 2017 |
| Descrizione fisica | 1 online resource (487 pages) : illustrations (some color) |
| Disciplina | 006.312 |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing |
| ISBN | 3-95845-361-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910156302403321 |
|
Hassler Marco
|
||
| [Frechen, Germany] : , : MITP, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
| Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler |
| Autore | Ledford Jerri L |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina |
658.872
658.87202854678 |
| Altri autori (Persone) |
TeixeiraJoe
TylerMary E. <1970-> |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-68597-X
9786612685972 0-470-87400-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports. |
| Record Nr. | UNINA-9910459485303321 |
|
Ledford Jerri L
|
||
| Indianapolis, Ind., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
| Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler |
| Autore | Ledford Jerri L |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina |
658.872
658.87202854678 |
| Altri autori (Persone) |
TeixeiraJoe
TylerMary E. <1970-> |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| ISBN |
1-118-08159-5
1-282-68597-X 9786612685972 0-470-87400-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports. |
| Record Nr. | UNINA-9910792414303321 |
|
Ledford Jerri L
|
||
| Indianapolis, Ind., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
| Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| Autore | Tonkin Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (456 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
| Record Nr. | UNINA-9910459528903321 |
|
Tonkin Sebastian
|
||
| Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
| Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| Autore | Tonkin Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (456 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
| Record Nr. | UNINA-9910792416203321 |
|
Tonkin Sebastian
|
||
| Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Using web analytics in the library [[electronic resource] /] / Kate Marek
| Using web analytics in the library [[electronic resource] /] / Kate Marek |
| Autore | Marek Kate |
| Pubbl/distr/stampa | Chicago, Ill., : ALA TechSource, 2011 |
| Descrizione fisica | 1 online resource (58 p.) |
| Disciplina |
025.0425
20 |
| Collana | Library technology reports |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing Library administration |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-37027-1
9786613370273 0-8389-9236-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes |
| Record Nr. | UNINA-9910461182503321 |
|
Marek Kate
|
||
| Chicago, Ill., : ALA TechSource, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Using web analytics in the library [[electronic resource] /] / Kate Marek
| Using web analytics in the library [[electronic resource] /] / Kate Marek |
| Autore | Marek Kate |
| Pubbl/distr/stampa | Chicago, Ill., : ALA TechSource, 2011 |
| Descrizione fisica | 1 online resource (58 p.) |
| Disciplina |
025.0425
20 |
| Collana | Library technology reports |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing Library administration |
| ISBN |
1-283-37027-1
9786613370273 0-8389-9236-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes |
| Record Nr. | UNINA-9910789884903321 |
|
Marek Kate
|
||
| Chicago, Ill., : ALA TechSource, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Your Google game plan for success [[electronic resource] ] : increasing your web presence with Google AdWords, Analytics, and Website Optimizer / / Joe Teixeira
| Your Google game plan for success [[electronic resource] ] : increasing your web presence with Google AdWords, Analytics, and Website Optimizer / / Joe Teixeira |
| Autore | Teixeira Joe |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley, 2010 |
| Descrizione fisica | 1 online resource (459 p.) |
| Disciplina |
025.042/52
658.87202854678 |
| Soggetto topico |
Internet marketing
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-08053-X
1-282-81748-5 9786612817489 0-470-94021-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Getting started -- pt. 2. Google AdWords -- pt. 3. Google Analytics -- pt. 4. Google Website Optimizer -- pt. 5. Executing your game plan -- pt. 6. Wrapping it up. |
| Record Nr. | UNINA-9910459487303321 |
|
Teixeira Joe
|
||
| Indianapolis, Ind., : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
