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Practical web analytics for user experience [[electronic resource] ] : how analytics can help you understand your users / / Michael Beasley
| Practical web analytics for user experience [[electronic resource] ] : how analytics can help you understand your users / / Michael Beasley |
| Autore | Beasley Michael <1980-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 006.3 |
| Soggetto topico |
Web usage mining
Internet users - Attitudes Web site development |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-12-404694-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics. |
| Record Nr. | UNINA-9910458885003321 |
Beasley Michael <1980->
|
||
| Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley
| Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley |
| Autore | Beasley Michael <1980-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 |
| Descrizione fisica | 1 online resource (xv, 234 pages) : illustrations (some color) |
| Disciplina | 006.3 |
| Collana | Gale eBooks |
| Soggetto topico |
Web usage mining
Internet users - Attitudes Web site development |
| ISBN | 0-12-404694-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics. |
| Record Nr. | UNINA-9910792476003321 |
|
Beasley Michael <1980->
|
||
| Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley
| Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley |
| Autore | Beasley Michael <1980-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 |
| Descrizione fisica | 1 online resource (xv, 234 pages) : illustrations (some color) |
| Disciplina | 006.3 |
| Collana | Gale eBooks |
| Soggetto topico |
Web usage mining
Internet users - Attitudes Web site development |
| ISBN | 0-12-404694-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics. |
| Record Nr. | UNINA-9910822027903321 |
|
Beasley Michael <1980->
|
||
| Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
User satisfaction with personalised internet applications / / Ulrike Bauernfeind
| User satisfaction with personalised internet applications / / Ulrike Bauernfeind |
| Autore | Bauernfeind Ulrike |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Frankfurt am Main, Germany : , : Peter Lang, , [2008] |
| Descrizione fisica | 1 online resource (182 pages) : illustrations, charts; digital, PDF file(s) |
| Disciplina | 303.4833 |
| Collana | Forschungsergebnisse der Wirtschaftsuniversität Wien |
| Soggetto topico |
Internet users - Attitudes
Consumer satisfaction - Evaluation Online information services - Evaluation |
| ISBN |
9783631754856
9783631577707 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- 1 INTRODUCTION -- 1.1 Problem statement -- 1.2 Objectives of the study -- 1.3 Structure of the book -- 2 STATE OF THE FIELD - THEORETICAL BACKGROUND -- 2.1 Classification of Personalised Internet Applications -- 2.2 Relevant Research Traditions and Theories -- 2.3 Customer Satisfaction in General -- 2.4 Human-Computer Interaction (HCI) -- 2.4.1 The Technology Acceptance Model (TAM) -- 2.4.2 The IS Success Model -- 2.4.3 Flow -- 2.4.4 Hedonic aspects -- 2.4.5 Other Approaches -- 2.5 User Interface Design Aspects -- 2.6 System Evaluation -- 2.6.1 Software Evaluation Methods -- 2.6.2 Web Site Evaluation Methods -- 3 INFLUENCES ON PERSONALISED INTERNET APPLICATIONS' SATISFACTION - RESEARCH MODEL AND HYPOTHESES -- 3.1 Research Model -- 3.2 Influencing Factors - Constructs and Hypotheses -- 3.2.1 Perceived Usefulness -- 3.2.2 Perceived Ease of Use -- 3.2.3 Trust -- 3.2.4 Exploratory Browsing Behaviour -- 3.2.5 Enjoyment -- 3.2.6 Attitude towards e-service -- 3.2.7 Experience -- 3.2.8 Satisfaction -- 3.2.9 Commitment -- 4 STUDY METHODOLOGY -- 4.1 Research Methods -- 4.1.1 Qualitative versus quantitative research methods -- 4.1.2 Approaches Used in this Study -- 4.2 Development of the Survey Instrument -- 4.3 Internet Applications Used for Evaluation -- 4.3.1 Tiscover -- 4.3.2 Learn@WU -- 4.3.3 Immobilien.net -- 4.4 Study Participants -- 4.5 Experimental setting and data collection method -- 5 EMPIRICAL RESULTS -- 5.1 Descriptive Statistics -- 5.1.1 Demographic Description of the Sample -- 5.1.2 Personal Characteristics of the Sample -- 5.1.3 Comparison of the three Personalised Internet Applications -- 5.2 Testing the Structural Model of Satisfaction with Personalised Internet Applications -- 5.2.1 Formative versus Reflective Indicators -- 5.2.2 Measurement and Structural Model -- 5.2.3 Model Evaluation in SEM.
5.2.4 Results of Testing the Structural Hypotheses -- 5.2.5 Structural Analyses for the three Personalised Internet Applications -- 5.3 Expert Interviews -- 5.3.1 Method of Expert Interviews -- 5.3.2 Results of Expert Interviews -- 6 DISCUSSION AND OUTLOOK -- 6.1 Conclusion -- 6.2 Implications for Practitioners -- 6.3 Limitations and Implications for Future Research -- References -- Appendix. |
| Record Nr. | UNINA-9910297037803321 |
|
Bauernfeind Ulrike
|
||
| Frankfurt am Main, Germany : , : Peter Lang, , [2008] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
