Influencer Boot Camp : A Guide to Building a Successful Social Media Business / / by John Biggs, Jessa Moore
| Influencer Boot Camp : A Guide to Building a Successful Social Media Business / / by John Biggs, Jessa Moore |
| Autore | Biggs John <1975-> |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2025 |
| Descrizione fisica | 1 online resource (314 pages) |
| Disciplina | 659.14/4 |
| Soggetto topico |
Internet personalities
Social media Internet marketing |
| ISBN | 979-88-6881-389-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction to Influence -- Chapter 2: The Evolution of Influencer Marketing -- Chapter 3: Defining Your Niche -- Chapter 4: Influencer Ethics -- Chapter 5: Crafting Your Personal Brand -- Chapter 6: Content Creation 101 -- Chapter 7: Growing Your Audience -- Chapter 8: Surviving the Influencer Life -- Chapter 9: Monetization Methods -- Chapter 10: The Importance of Authenticity -- Chapter 11: Handling Challenges -- Chapter 12: Looking Ahead -- Chapter 13: The Future of Influence. |
| Record Nr. | UNINA-9911003692703321 |
Biggs John <1975->
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2025 | ||
| Lo trovi qui: Univ. Federico II | ||
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The Role of Origin of Fame in Influencer Branding : A Comparative Analysis of German and Russian Consumers / / by Julia Sinnig
| The Role of Origin of Fame in Influencer Branding : A Comparative Analysis of German and Russian Consumers / / by Julia Sinnig |
| Autore | Sinnig Julia |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (334 pages) |
| Disciplina | 339.47 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Motivation research (Marketing)
Internet personalities International business enterprises—Cross-cultural studies Consumer Behavior Cross-Cultural Management |
| ISBN | 3-658-27543-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Relevance of Social Media Influencers for Brand Management -- The Social Media Influencer-Consumer Relationship -- Conceptual Foundations of the Effects of Social Media Influencers -- Identification of Implications for Brand Management and for Further Research. . |
| Record Nr. | UNINA-9910367252803321 |
Sinnig Julia
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Lo trovi qui: Univ. Federico II | ||
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Yo quiero ser YouTuber
| Yo quiero ser YouTuber |
| Autore | Esains Ignacio |
| Pubbl/distr/stampa | Altea |
| Descrizione fisica | 1 online resource (176 p.) |
| Soggetto topico |
Internet personalities
Video blogs |
| ISBN | 987-736-143-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910159596603321 |
Esains Ignacio
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| Altea | ||
| Lo trovi qui: Univ. Federico II | ||
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