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The digital marketer : ten new skills you must learn to stay relevant and customer-centric / / Larry Weber, Lisa Leslie Henderson ; foreword by George Colony
| The digital marketer : ten new skills you must learn to stay relevant and customer-centric / / Larry Weber, Lisa Leslie Henderson ; foreword by George Colony |
| Autore | Weber Larry |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (370 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing - Social aspects
Success - Psychological aspects Success in business Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-76097-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Acknowledgments; Foreword; Introduction; Chapter 1: The 10 Essential Skills Every Marketer Needs; Digital Has Changed the Game; The Disruption of Marketing Continues; We Have All Benefitted from the Disruption; Your Amazon.com; Business-to-Business Companies Are Players, Too; Just Ahead: Relief and Reward; What Do We Mean by Customer-Centricity?; Walk in Our Customers' Shoes; Eenie Meenie Miney Mo; Realizing the Customer-Experience Differential; Get Customer Experience Savvy-It Pays; USAA Understands and Delivers; What Do Our Customers Want from Us?
Understand and Meet Their NeedsOffer Relevant Interactions; Invite Participation; Engage Before, During, and After; Keep It Simple; Be Real and Be Worthy; Be Meaningful; How Remarkable Do We Need to Be?; Will We Ignore Change, Grow with It, or Drive It?; 1. Build a Successful Marketing Career; 2. Design Valuable Customer Experiences; 3. Find Actionable Insight in Big Data and Marketing Analytics; 4. Employ Entrepreneurial Thinking for Discernment and Agility; 5. Create a Winning Content Experience Strategy; 6. Engage Customers via Social Communities 7. Maximize Marketing Effectiveness by Integrating Paid, Earned, and Owned Media8. Drive Sales with Intelligent Customer-Engagement Platforms; 9. Build Worthwhile Loyalty and Digital Couponing Programs; 10. Ignite Customer-Centricity across the Organization; What's Next?; Consumers, Prospects, Customers, and Constituents; Questions for Consideration; Resources; Chapter 2: How Organizations Are Adapting to the Customer-Centric Era; The CCEO: Shifting Our COMPANY'S Point of View; The CDO: Expanding Our Organization's Way of Thinking; Design Matters in the Big Scheme of Things Design Matters on the Day-to-Day LevelDesign + Technology = Digital Experiences; Design + Technology = Hybrid Experiences; Design + GPS Technology = Location-based Experiences; Design + Emerging Technology = Tomorrow's Experiences; Design Includes Event Making; The New CIO: Developing New Sources of Insight; What's a Marketer to Do?; Understand Our Customers Thoroughly; Know How Our Customers Experience Our Brands; Build Customer Relationships; Coordinate Moving Parts and Integrate Opposites; Be a Curious Expert; Keep the Faith; Questions for Consideration; Resources Chapter 3: Build a Successful Marketing CareerMe.com; Expect a Unique Career Trajectory; Know Thyself; Brand or Be Branded; Developing Our Personal Brand; Our Networks Are Verbs; Identifying Our Networks; Taking Our Brands and Networks on the Road; Getting the Most Out of LinkedIn; Staying Current; Joining Relevant LinkedIn Groups; But I Want to Have a Life; Are a Personal Blog and Website Necessary?; Be Resourceful; Learning in Atypical Classrooms; Spending Time with Creative Folks; Doing Something Creative Every Day; Taking Time Off; Cultivating Developmental Relationships Sponsorship Takes It Up a Notch |
| Record Nr. | UNINA-9910465584103321 |
Weber Larry
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The digital marketer : ten new skills you must learn to stay relevant and customer-centric / / Larry Weber, Lisa Leslie Henderson ; foreword by George Colony
| The digital marketer : ten new skills you must learn to stay relevant and customer-centric / / Larry Weber, Lisa Leslie Henderson ; foreword by George Colony |
| Autore | Weber Larry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (370 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing - Social aspects
Success - Psychological aspects Success in business Marketing |
| ISBN |
1-118-76081-6
1-118-76097-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Acknowledgments; Foreword; Introduction; Chapter 1: The 10 Essential Skills Every Marketer Needs; Digital Has Changed the Game; The Disruption of Marketing Continues; We Have All Benefitted from the Disruption; Your Amazon.com; Business-to-Business Companies Are Players, Too; Just Ahead: Relief and Reward; What Do We Mean by Customer-Centricity?; Walk in Our Customers' Shoes; Eenie Meenie Miney Mo; Realizing the Customer-Experience Differential; Get Customer Experience Savvy-It Pays; USAA Understands and Delivers; What Do Our Customers Want from Us?
Understand and Meet Their NeedsOffer Relevant Interactions; Invite Participation; Engage Before, During, and After; Keep It Simple; Be Real and Be Worthy; Be Meaningful; How Remarkable Do We Need to Be?; Will We Ignore Change, Grow with It, or Drive It?; 1. Build a Successful Marketing Career; 2. Design Valuable Customer Experiences; 3. Find Actionable Insight in Big Data and Marketing Analytics; 4. Employ Entrepreneurial Thinking for Discernment and Agility; 5. Create a Winning Content Experience Strategy; 6. Engage Customers via Social Communities 7. Maximize Marketing Effectiveness by Integrating Paid, Earned, and Owned Media8. Drive Sales with Intelligent Customer-Engagement Platforms; 9. Build Worthwhile Loyalty and Digital Couponing Programs; 10. Ignite Customer-Centricity across the Organization; What's Next?; Consumers, Prospects, Customers, and Constituents; Questions for Consideration; Resources; Chapter 2: How Organizations Are Adapting to the Customer-Centric Era; The CCEO: Shifting Our COMPANY'S Point of View; The CDO: Expanding Our Organization's Way of Thinking; Design Matters in the Big Scheme of Things Design Matters on the Day-to-Day LevelDesign + Technology = Digital Experiences; Design + Technology = Hybrid Experiences; Design + GPS Technology = Location-based Experiences; Design + Emerging Technology = Tomorrow's Experiences; Design Includes Event Making; The New CIO: Developing New Sources of Insight; What's a Marketer to Do?; Understand Our Customers Thoroughly; Know How Our Customers Experience Our Brands; Build Customer Relationships; Coordinate Moving Parts and Integrate Opposites; Be a Curious Expert; Keep the Faith; Questions for Consideration; Resources Chapter 3: Build a Successful Marketing CareerMe.com; Expect a Unique Career Trajectory; Know Thyself; Brand or Be Branded; Developing Our Personal Brand; Our Networks Are Verbs; Identifying Our Networks; Taking Our Brands and Networks on the Road; Getting the Most Out of LinkedIn; Staying Current; Joining Relevant LinkedIn Groups; But I Want to Have a Life; Are a Personal Blog and Website Necessary?; Be Resourceful; Learning in Atypical Classrooms; Spending Time with Creative Folks; Doing Something Creative Every Day; Taking Time Off; Cultivating Developmental Relationships Sponsorship Takes It Up a Notch |
| Record Nr. | UNINA-9910792157503321 |
|
Weber Larry
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The digital marketer : ten new skills you must learn to stay relevant and customer-centric / / Larry Weber, Lisa Leslie Henderson ; foreword by George Colony
| The digital marketer : ten new skills you must learn to stay relevant and customer-centric / / Larry Weber, Lisa Leslie Henderson ; foreword by George Colony |
| Autore | Weber Larry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (370 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing - Social aspects
Success - Psychological aspects Success in business Marketing |
| ISBN |
1-118-76081-6
1-118-76097-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Acknowledgments; Foreword; Introduction; Chapter 1: The 10 Essential Skills Every Marketer Needs; Digital Has Changed the Game; The Disruption of Marketing Continues; We Have All Benefitted from the Disruption; Your Amazon.com; Business-to-Business Companies Are Players, Too; Just Ahead: Relief and Reward; What Do We Mean by Customer-Centricity?; Walk in Our Customers' Shoes; Eenie Meenie Miney Mo; Realizing the Customer-Experience Differential; Get Customer Experience Savvy-It Pays; USAA Understands and Delivers; What Do Our Customers Want from Us?
Understand and Meet Their NeedsOffer Relevant Interactions; Invite Participation; Engage Before, During, and After; Keep It Simple; Be Real and Be Worthy; Be Meaningful; How Remarkable Do We Need to Be?; Will We Ignore Change, Grow with It, or Drive It?; 1. Build a Successful Marketing Career; 2. Design Valuable Customer Experiences; 3. Find Actionable Insight in Big Data and Marketing Analytics; 4. Employ Entrepreneurial Thinking for Discernment and Agility; 5. Create a Winning Content Experience Strategy; 6. Engage Customers via Social Communities 7. Maximize Marketing Effectiveness by Integrating Paid, Earned, and Owned Media8. Drive Sales with Intelligent Customer-Engagement Platforms; 9. Build Worthwhile Loyalty and Digital Couponing Programs; 10. Ignite Customer-Centricity across the Organization; What's Next?; Consumers, Prospects, Customers, and Constituents; Questions for Consideration; Resources; Chapter 2: How Organizations Are Adapting to the Customer-Centric Era; The CCEO: Shifting Our COMPANY'S Point of View; The CDO: Expanding Our Organization's Way of Thinking; Design Matters in the Big Scheme of Things Design Matters on the Day-to-Day LevelDesign + Technology = Digital Experiences; Design + Technology = Hybrid Experiences; Design + GPS Technology = Location-based Experiences; Design + Emerging Technology = Tomorrow's Experiences; Design Includes Event Making; The New CIO: Developing New Sources of Insight; What's a Marketer to Do?; Understand Our Customers Thoroughly; Know How Our Customers Experience Our Brands; Build Customer Relationships; Coordinate Moving Parts and Integrate Opposites; Be a Curious Expert; Keep the Faith; Questions for Consideration; Resources Chapter 3: Build a Successful Marketing CareerMe.com; Expect a Unique Career Trajectory; Know Thyself; Brand or Be Branded; Developing Our Personal Brand; Our Networks Are Verbs; Identifying Our Networks; Taking Our Brands and Networks on the Road; Getting the Most Out of LinkedIn; Staying Current; Joining Relevant LinkedIn Groups; But I Want to Have a Life; Are a Personal Blog and Website Necessary?; Be Resourceful; Learning in Atypical Classrooms; Spending Time with Creative Folks; Doing Something Creative Every Day; Taking Time Off; Cultivating Developmental Relationships Sponsorship Takes It Up a Notch |
| Record Nr. | UNINA-9910809346003321 |
|
Weber Larry
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The digital marketing landscape : creating a synergistic consumer experience / / Jessica Rogers
| The digital marketing landscape : creating a synergistic consumer experience / / Jessica Rogers |
| Autore | Rogers Jessica |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , [2021] |
| Descrizione fisica | 1 online resource (104 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing - Social aspects
Digital media |
| ISBN | 1-63742-035-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794427503321 |
|
Rogers Jessica
|
||
| New York, NY : , : Business Expert Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The digital marketing landscape : creating a synergistic consumer experience / / Jessica Rogers
| The digital marketing landscape : creating a synergistic consumer experience / / Jessica Rogers |
| Autore | Rogers Jessica |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , [2021] |
| Descrizione fisica | 1 online resource (104 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing - Social aspects
Digital media |
| ISBN | 1-63742-035-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910824611803321 |
|
Rogers Jessica
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||
| New York, NY : , : Business Expert Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital state [[electronic resource] ] : how the Internet is changing everything / / written and edited by Simon Pont ; illustrations by Christopher Lockwood
| Digital state [[electronic resource] ] : how the Internet is changing everything / / written and edited by Simon Pont ; illustrations by Christopher Lockwood |
| Autore | Pont Simon |
| Pubbl/distr/stampa | London, : Kogan Page Ltd., 2013 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina |
303.48
303.4833 |
| Altri autori (Persone) | LockwoodChristopher |
| Soggetto topico |
Information technology - Economic aspects
Information technology - Social aspects Electronic commerce - Social aspects Internet marketing - Social aspects Internet - Social aspects |
| ISBN | 0-7494-6886-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; About Simon Pont; Prologue; Introduction; 1 Digital currents and invisible futures; 2 Utopia, dystopia. Discuss; 3 How the Digital State can cure modern marketing; 4 Thunk; 5 Teenage kicks; 6 Stories into action; 7 Everything changes, except me; 8 My Digital State; 9 'I've been expecting you'; 10 Digital dares us to dream; 11 A Newer Normal and Deeper Blue; 12 Resistance is pointless; 13 Digital through a human lens; 14 Escape the walled garden to the paradise beyond; 15 Such people in it; 16 How 'internets' invented us; Epilogue; Appendix; Contributors; Acknowledgements |
| Record Nr. | UNISA-996339127403316 |
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Pont Simon
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| London, : Kogan Page Ltd., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era / / editors, Tiziana Russo Spena, Francesco Bifulco
| Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era / / editors, Tiziana Russo Spena, Francesco Bifulco |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (xiii, 219 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Contributions to management science |
| Soggetto topico |
Marketing - Management
Marketing - Technological innovations Cultural industries - Marketing Internet marketing - Social aspects |
| ISBN | 3-030-63376-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Foreword -- -- Contents -- Contributors -- Introduction -- 1 Digital Transformation and Cultural Heritage Challenges -- 2 Novelty of the Book -- 3 Table of Contents -- 4 Where Are we Now? -- References -- Part I: Digital Transformation and Business Models -- Future Internet and Digital Ecosystems -- 1 Introduction -- 2 The Paradigm of the Future Internet -- 3 The Technologies of the Future Internet -- 3.1 Internet of Things and Internet of Everything -- 3.2 Cloud Computing and Artificial Intelligence -- 4 Business Ecosystems at the Digital Forefront -- 5 The Digital Ecosystem in Cultural-Based Services -- 6 Discussion -- References -- Digital Business Models -- 1 Introduction -- 2 Business Models -- 2.1 The Business Models Canvas -- 3 Business Models and Digital Age -- 4 Business Models and Cultural Context -- 5 Digital Business Models in Cultural Business: A Proposed Framework -- 5.1 From Partners´ Collaboration to Actors´ Integration -- 5.2 From a Focus on Activities and Resources to the Generation of Content and User Resources -- 5.3 From the Value Proposition to the Experience Proposition -- 5.4 From Customer Segment to Personas and Crowd Actors -- 5.5 From Customer Relationship Management (CRM) to Social Customer Relationship Management -- 5.6 From Channels to an Omnichannel Strategy -- 5.7 From Cost and Revenue to Economic, Social, and Cultural Outcomes -- 6 Conclusion -- References -- Value Propositions in Digital Transformation -- 1 Introduction -- 2 Value Propositions -- 3 Granularity of Value Proposition, Personalization, and Digital Context -- 4 Museum Value Proposition -- 5 Methodology and Data Collection -- 6 Findings -- 6.1 Case 1: The Cooper Hewitt Smithsonian Design Museum -- 6.2 Case 2: The American Museum of Natural History -- 6.3 Case 3: The British Museum -- 7 Discussion -- 8 Conclusion -- References.
Part II: Customers´ Insights, Engagement and Analytics -- Customer Insights and Consumer Profiling -- 1 Introduction -- 2 Market Segmentation in the ``Data Era´´ -- 3 Hypersegmentation: Build One Consumer Profile in Digital Marketing -- 3.1 User Profiling -- 3.2 Buyer Personas: Moving from One to a Group of Who Matters -- 4 Customer Insights -- 5 Consumer Profiling in Cultural Heritage -- 5.1 Mobile Data and Consumer Profiling -- 5.2 Artificial Intelligence and Consumer Profiling -- 6 Discussion -- References -- Digital Engagement and Customer Experience -- 1 Introduction -- 2 Customer Engagement -- 3 Digital Engagement and Experience -- 3.1 Engagement Platforms and Practices -- 4 Digital Technologies and the Visiting Experience -- 5 Research Process -- 6 Findings -- 6.1 Digital Engagement Before the Visit -- 6.2 Digital Engagement During the Visit -- 6.3 Digital Engagement After the Visit -- 7 Discussion -- References -- Business Intelligence and Social Media Analytics -- 1 Introduction -- 2 Business Intelligence -- 3 Social Media and Big Data Analytics -- 4 Business Intelligence in Cultural Heritage Sector -- 5 Social Media Analytics and Cultural Heritage -- 6 Conclusion -- References -- Part III: Context, Content and Communication -- Proximity Marketing and Context-Information Awareness -- 1 Introduction -- 2 The Role of Context-Information Awareness -- 3 Marketing Perspective and Contextual Marketing -- 3.1 Contextual Marketing -- 4 Proximity Marketing -- 4.1 The Recommended Systems Tools -- 5 Proximity Marketing in the Cultural Heritage -- 6 Research Process -- 7 An Integrated Framework -- 7.1 iBeacon Technology to Enhance Visitors´ Experience: Experience of Palazzo Farnese -- 7.2 An Informative Digital Guide to Improve Users´ Experience: The MUSE Museum -- 7.3 Interactive Experience for Visitors: The ARTLENS Gallery -- 8 Conclusion. References -- Augmented Servicescape: Integrating Physical and Digital Reality -- 1 Introduction -- 2 Servicescape: Interactive and Social Dimensions -- 3 Digital Servicescape and Emergent Technologies: Virtual and Augmented Reality -- 4 Servicescape in the Cultural Heritage Context -- 5 Context of Analysis -- 6 The Augmented Museums Servicescape -- 6.1 Role of the Physical Dimension -- 6.2 Role of the Social Dimension -- 6.3 Role of the Emotional Dimension -- 7 Discussion -- 8 Conclusion -- References -- Digital Targeted Communication: An Integrated Approach -- 1 Introduction -- 2 From Word of Mouth to eWOM -- 2.1 Word of Mouth -- 2.2 Electronic Word of Mouth -- 2.3 WOM Versus eWOM -- 3 User-Generated Content -- 4 Digital Signage -- 5 The Role of Credibility in the Digital Communication -- 6 Discussion: The Proposal of an Integrated Approach -- References. |
| Record Nr. | UNINA-9910483794703321 |
| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore / / Alice Mazzucchelli, Roberto Chierici
| Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore / / Alice Mazzucchelli, Roberto Chierici |
| Autore | Mazzucchelli Alice |
| Pubbl/distr/stampa | Torino, [Italy] : , : G. Giappichelli Editore, , 2017 |
| Descrizione fisica | 1 online resource (135 pages) : illustrations, tables |
| Disciplina | 658.872 |
| Soggetto topico |
Electronic commerce - Social aspects
Internet marketing - Social aspects Consumer behavior - Italy |
| Soggetto genere / forma | Electronic books. |
| ISBN | 88-921-7181-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910466497903321 |
|
Mazzucchelli Alice
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||
| Torino, [Italy] : , : G. Giappichelli Editore, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social commerce e comportamento d'acquisto : gli effetti del digital sulla fiducia del consumatore / / Alice Mazzucchelli, Roberto Chierici
| Social commerce e comportamento d'acquisto : gli effetti del digital sulla fiducia del consumatore / / Alice Mazzucchelli, Roberto Chierici |
| Autore | Mazzucchelli Alice |
| Pubbl/distr/stampa | Torino, [Italy] : , : G. Giappichelli Editore, , 2017 |
| Descrizione fisica | 1 online resource (140 pages) |
| Disciplina | 658.872019 |
| Collana | Sezione - Economia e Gestione delle Imprese |
| Soggetto topico |
Electronic commerce - Social aspects
Internet marketing - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 88-921-7274-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910466756303321 |
|
Mazzucchelli Alice
|
||
| Torino, [Italy] : , : G. Giappichelli Editore, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore / / Alice Mazzucchelli, Roberto Chierici
| Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore / / Alice Mazzucchelli, Roberto Chierici |
| Autore | Mazzucchelli Alice |
| Pubbl/distr/stampa | Torino, [Italy] : , : G. Giappichelli Editore, , 2017 |
| Descrizione fisica | 1 online resource (135 pages) : illustrations, tables |
| Disciplina | 658.872 |
| Soggetto topico |
Electronic commerce - Social aspects
Internet marketing - Social aspects Consumer behavior - Italy |
| ISBN | 88-921-7181-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910796102303321 |
|
Mazzucchelli Alice
|
||
| Torino, [Italy] : , : G. Giappichelli Editore, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
