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Get up to speed with online marketing : how to use websites, blogs, social networking and more to promote your business
| Get up to speed with online marketing : how to use websites, blogs, social networking and more to promote your business |
| Autore | Reed Jon |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | [Place of publication not identified], : Pearson, 2013 |
| Descrizione fisica | 1 online resource (1 v.) : ill |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing - Management
Social media Small business Commerce Business & Economics Marketing & Sales |
| Soggetto genere / forma | Libros electrónicos. |
| ISBN | 1-292-00118-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910151569503321 |
Reed Jon
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| [Place of publication not identified], : Pearson, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Get up to speed with online marketing : how to use websites, blogs, social networking and much more
| Get up to speed with online marketing : how to use websites, blogs, social networking and much more |
| Autore | Reed Jon |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Place of publication not identified], : Financial Times/Prentice Hall, 2011 |
| Descrizione fisica | 1 online resource (265 pages) |
| Disciplina | 658.8/72 |
| Collana | Financial Times |
| Soggetto topico |
Internet marketing - Management
Social media Small business Commerce Business & Economics Marketing & Sales |
| ISBN |
1-282-98354-7
9786612983542 0-273-73265-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Praise for Get Up To Speed With Online Marketing -- Contents -- Acknowledgements -- About the Author -- Introduction -- Part 1 Get Strategic -- Chapter 1: Online Marketing 101 -- Chapter 2: Your Online Marketing Plan -- Part 2 Get Online -- Chapter 3: Establish a Web Presence How to Build a Website With No Technical Knowledge -- Chapter 4: Boost Your Search Engine Rankings How to Increase Your Visibility on Google -- Chapter 5: Engage With Email How to Build An Email List Without Annoying People -- Part 3 Get Creative -- Chapter 6: Build a Blog How to Build Trust, Reputation and Traffic -- Chapter 7: Podcast for Profit How to Attract An Audience of Loyal Listeners -- Chapter 8: Lights, Camera, Action! How to Produce Online Video on a Budget -- Chapter 9: Show, Don't Tell How to Showcase Your Business on Photo-Sharingsites -- Part 4 Get Out There -- Chapter 10: Build a Community How to Choose and Use Social Networks -- Chapter 11: Find Fans on Facebook How to Harness the world's Largest Network -- Chapter 12: Create Credibility on Linkedin How to Take Your Business Networking Online -- Chapter 13: Tap Into Twitter How to Use the Power of the Real-Time Web Tobuild a Following -- Chapter 14: Jack Into the Matrix How to Make Real Money in Virtual Worlds -- Chapter 15: Pass It on How to Be Discovered on Social Bookmarking Sites -- Part 5 Get Help -- Chapter 16: Do You Need a Consultant? How to Find Someone to Help You Achieveyour Vision -- An A-Z of Online Marketing -- Index. |
| Record Nr. | UNINA-9910150239703321 |
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Reed Jon
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| [Place of publication not identified], : Financial Times/Prentice Hall, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mobile marketing management : case studies from successful practices / / Hongbing Hua
| Mobile marketing management : case studies from successful practices / / Hongbing Hua |
| Autore | Hua Hongbing |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2019 |
| Descrizione fisica | 1 online resource (459 pages) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing - Management
Mobile commerce |
| ISBN |
0-429-03087-8
0-429-63240-1 0-429-63389-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing Evolution Theory. Scope of Marketing. Evolution of Marketing. Mobile Marketing Revolution. 4S Mobile Marketing Theory. Service. Introduction to Service. Seven Dimensional Model for Service. Service Marketing Mode. Service Value Marketing. Content. Redefining Content Marketing. Content Management: Mobile Brand Management. Deep Content Management. Big Data Content Marketing. Superuser. Vital Few 214. Behavior Characteristics of the Superuser. Principles of Superuser Application. Law of Superuser Marketing. Space. Introduction to Marketing Space. Network Marketing Space. Mobile Marketing 4.0 - Mobile End-to-End Marketing. Mobile Marketing Space Communication. Mobile Marketing Strategy Management. Organizational Management. Experience Management. Relation Management. Word-of-Mouth Management. Global Marketing. Innovation is a Class. Background of Global Marketing. Trend of Global Marketing. Spiral Economics. |
| Record Nr. | UNINA-9910795324803321 |
|
Hua Hongbing
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| New York : , : Routledge, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobile marketing management : case studies from successful practices / / Hongbing Hua
| Mobile marketing management : case studies from successful practices / / Hongbing Hua |
| Autore | Hua Hongbing |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2019 |
| Descrizione fisica | 1 online resource (459 pages) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing - Management
Mobile commerce |
| ISBN |
0-429-03087-8
0-429-63240-1 0-429-63389-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing Evolution Theory. Scope of Marketing. Evolution of Marketing. Mobile Marketing Revolution. 4S Mobile Marketing Theory. Service. Introduction to Service. Seven Dimensional Model for Service. Service Marketing Mode. Service Value Marketing. Content. Redefining Content Marketing. Content Management: Mobile Brand Management. Deep Content Management. Big Data Content Marketing. Superuser. Vital Few 214. Behavior Characteristics of the Superuser. Principles of Superuser Application. Law of Superuser Marketing. Space. Introduction to Marketing Space. Network Marketing Space. Mobile Marketing 4.0 - Mobile End-to-End Marketing. Mobile Marketing Space Communication. Mobile Marketing Strategy Management. Organizational Management. Experience Management. Relation Management. Word-of-Mouth Management. Global Marketing. Innovation is a Class. Background of Global Marketing. Trend of Global Marketing. Spiral Economics. |
| Record Nr. | UNINA-9910819977903321 |
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Hua Hongbing
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| New York : , : Routledge, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910453553103321 |
|
Holtz Shel
|
||
| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910782233903321 |
|
Holtz Shel
|
||
| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tactical transparency : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson
| Tactical transparency : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| Autore | Holtz Shel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | HavensJohn C |
| Collana | J-B International Association of Business Communicators |
| Soggetto topico |
Customer relations - Management
Social media Interactive marketing Business communication - Blogs Internet marketing - Management |
| ISBN |
0-470-46019-9
1-281-93774-6 9786611937744 0-470-39937-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
| Record Nr. | UNINA-9910828878403321 |
|
Holtz Shel
|
||
| San Francisco, CA, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
