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2020 The 4th International Conference on E-Business and Internet / / Association for Computing Machinery
| 2020 The 4th International Conference on E-Business and Internet / / Association for Computing Machinery |
| Pubbl/distr/stampa | New York, New York : , : Association for Computing Machinery, , 2020 |
| Descrizione fisica | 1 online resource (129 pages) |
| Disciplina | 658.872 |
| Collana | ACM Other conferences |
| Soggetto topico |
Electronic commerce
Internet Internet marketing |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910510487403321 |
| New York, New York : , : Association for Computing Machinery, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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52ステップでやさしく解説 ビジネスマーケティング入門 [[５２ステップデヤサシクカイセツビジネスマーケティングニュウモン]]
| 52ステップでやさしく解説 ビジネスマーケティング入門 [[５２ステップデヤサシクカイセツビジネスマーケティングニュウモン]] |
| Autore | オーウェン・ジョーンズ |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago : , : Megan Publishing Services, , 2019 |
| Descrizione fisica | 1 online resource (38 pages) |
| Altri autori (Persone) | 馬場恭子 |
| Soggetto topico |
Internet marketing
Social media |
| ISBN |
9781071507704
1071507702 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | jpn |
| Nota di contenuto | Intro -- 52-Part Business Marketing Course -- ページタイトル -- コピーライト -- 52ステップでやさしく ビジネスマーケティング入 -- ビジネスマーケティング入 | 52-Part Business Marketing Course -- Copyright Owen Jones © 2019 Owen Jones | Published by Megan Publishing Services -- 正しいオフィス環境のつくり方 -- オフライン・マーケティングのアイディア一 -- 低コストなオンライン・マーケティング -- オンライン・マーケティングのアイディア一 -- ウェブサイトvsブログ -- URLとホスティング -- ウェブサイト・ブログのデザイン -- バックリンク -- アーティクル・マーケティング -- バイラル・マーケティングとは -- 署名ファイル -- SEO 第1 -- SEO 第2 -- コンテンツ・マネジメント -- 情報発信 -- ソーシャルメディア -- 人 作り・ネットワーキング -- 好印 をもたれる 対応のための3つのコツ -- 無料レポート -- オートレスポンダー -- 倫理的なダブルオプトインリスト -- RSS -- オンラインフォーラム -- スパム -- PLR -- eブック -- クラブ・協会 -- バナー広告 -- モバイルサイト -- Facebook -- Twitter -- LinkedIn -- ニュースレター -- PPC -- Web2 -- 企業ロゴ -- マーケティングコンテンツの利用 -- 友人紹介とパンくずリスト -- cPanelの統 データ -- 検索エンジン -- Alexa アレクサ -- ページランク -- アフィリエイト・マーケティング -- スポンサーシップ -- プレスリリース. |
| Record Nr. | UNINA-9910953652203321 |
| オーウェン・ジョーンズ | ||
| Chicago : , : Megan Publishing Services, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich
| Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (247 pages) |
| Disciplina | 658.872 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Telemarketing
Internet marketing Electronic commerce Strategic planning Leadership Digital Marketing e-Commerce and e-Business Business Strategy and Leadership |
| ISBN | 3-030-93131-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders – the Case of Youtube Community. |
| Record Nr. | UNINA-9910522944903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen / / Gregor Brüggelambert [and three others]
| Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen / / Gregor Brüggelambert [and three others] |
| Autore | Faix Axel |
| Pubbl/distr/stampa | Berlin : , : Logos Verlag Berlin, , [2016] |
| Descrizione fisica | 1 online resource (135 pages) |
| Disciplina | 005.72 |
| Collana | Applied Research on Strategic International Management |
| Soggetto topico |
Web sites - Design
Internet marketing |
| ISBN | 3-8325-9734-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910795207503321 |
Faix Axel
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| Berlin : , : Logos Verlag Berlin, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen / / Gregor Brüggelambert [and three others]
| Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen / / Gregor Brüggelambert [and three others] |
| Autore | Faix Axel |
| Pubbl/distr/stampa | Berlin : , : Logos Verlag Berlin, , [2016] |
| Descrizione fisica | 1 online resource (135 pages) |
| Disciplina | 005.72 |
| Collana | Applied Research on Strategic International Management |
| Soggetto topico |
Web sites - Design
Internet marketing |
| ISBN | 3-8325-9734-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910822329903321 |
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Faix Axel
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| Berlin : , : Logos Verlag Berlin, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen / / Gregor Brüggelambert [and three others]
| Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen / / Gregor Brüggelambert [and three others] |
| Pubbl/distr/stampa | Berlin : , : Logos Verlag Berlin, , [2016] |
| Descrizione fisica | 1 online resource (135 pages) |
| Disciplina | 005.72 |
| Collana | Applied Research on Strategic International Management |
| Soggetto topico |
Web sites - Design
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8325-9734-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910511995003321 |
| Berlin : , : Logos Verlag Berlin, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced Google AdWords / / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl
| Advanced Google AdWords / / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl |
| Autore | Geddes Brad |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Indianapolis, Indiana : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (698 p.) |
| Disciplina | 659.144 |
| Soggetto topico |
Internet advertising
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-92955-1
1-118-81964-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Planner
Google TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling Ads Chapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology ; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant Estimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign Blocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network Advertising Chapter 11: Utilizing Advanced Geographic Targeting Techniques |
| Record Nr. | UNINA-9910453438103321 |
|
Geddes Brad
|
||
| Indianapolis, Indiana : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced Google AdWords / / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl
| Advanced Google AdWords / / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl |
| Autore | Geddes Brad |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Indianapolis, Indiana : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (698 p.) |
| Disciplina | 659.144 |
| Soggetto topico |
Internet advertising
Internet marketing |
| ISBN |
1-118-92955-1
1-118-81964-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Planner
Google TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling Ads Chapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology ; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant Estimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign Blocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network Advertising Chapter 11: Utilizing Advanced Geographic Targeting Techniques |
| Record Nr. | UNINA-9910790930903321 |
|
Geddes Brad
|
||
| Indianapolis, Indiana : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced Google AdWords / / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl
| Advanced Google AdWords / / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl |
| Autore | Geddes Brad |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Indianapolis, Indiana : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (698 p.) |
| Disciplina | 659.144 |
| Soggetto topico |
Internet advertising
Internet marketing |
| ISBN |
1-118-92955-1
1-118-81964-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Planner
Google TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling Ads Chapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology ; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant Estimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign Blocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network Advertising Chapter 11: Utilizing Advanced Geographic Targeting Techniques |
| Record Nr. | UNINA-9910813329003321 |
|
Geddes Brad
|
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| Indianapolis, Indiana : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk
| Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk |
| Autore | Funk Tom <1965-> |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Social media - Marketing
Internet marketing Social marketing Marketing - Management Business and Management, general |
| ISBN |
9781430244080
1430244089 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The business case -- Best practices -- The platforms -- Advertising and promotion -- Facebook advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced social media campaigns -- Power up your platform -- Bringing it all together. |
| Record Nr. | UNINA-9910438248803321 |
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Funk Tom <1965->
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Internet marketing
(693)
- Telemarketing (137)
- Digital Marketing (129)
- Electronic commerce (83)
- Social media (75)